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McDonald’s
Help your kitchen to stay clean. Order your meal at McDelivery
Advertising Agency:DDB, Vienna, Austria
Executive Creative Director:Thomas Tatzl, Andreas Spielvogel
Creative Director:Babette Brunner
Art Director:Marina Mrvka
Photographer:Markus Thums
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Greenpeace
Plastic pollutes the environment for up to 400 years. Plastic and its increasingly drastic effects on people, animals and the environment and how we deal with this problem is one of the greatest challenges of our time, but above all of the future. Together with Greenpeace we created the “Plastic Legacy” campaign to emphasize the importance of dealing with one of the biggest issues of our generation – plastic waste.
Advertising Agency:fischerAppelt, Berlin, Germany
Executive Creative Director:David Morales
Creative Director:Philip Bolland
Senior Art Director:Jessica Philip
Copywriter:Max List
Art Buyer:Johanna Merensky
Production:Carioca
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GLOBAL AIR
New year plans and preparartions are coming soon.
And for the people in Kazakhstan, destinations such as Rome, Moscow and Bangkok are on the list of the most preferred destinations to meet and celebrate the New Year.
Although each of them has its own well-known attractions, and different ways of celebrate it, Global Air wanted to made them even more irresistible, launching the attractive New Year’s fares: Great prices for great destinations, to start the New Year as everyone deserve it, full of bright emotions and new impressions!
Advertising Agency:FCB Artgroup, Baku, Azerbaijan
Regional Creative Advisor:Juan Pablo Valencia
Copywriter:Juan Pablo Valencia
Art Directors:Juan Pablo Valencia, Doniyor Mamanov
Designer:Oleg Tsoy
General Manager:Demet Demiray
Marketing Responsible:Ivan Kostenko
The importance of brand experience has jumped from a low-ranking priority straight to top of mind. Brands are now asked to tap into their audience’s subtle and shifting feelings while showcasing their own. It’s the kind of stage, where everything is set up for audio branding to steal the show. There are hardly any common…
DraftKings, a daily fantasy and sports betting site legal in most states, will soon be a public company. The betting site announced today that it has been acquired by Diamond Eagles Acquisition Corporation, a publicly-traded company alongside SBTech, a b-to-b tech company that works alongside sports betting sites. As part of the new deal, Diamond…
Troubled Forever 21 is bringing on Marisa Thalberg, Taco Bell’s former global chief brand officer, for a short-term project to revitalize the fast fashion retailer’s brand, the company announced on Monday. While at Taco Bell, Thalberg previously worked with Forever 21 in 2017 when the two companies collaborated on an apparel line, the Forever 21…
No marketing strategy can be complete if you don’t add a social media plan to it. We could even claim that social networks have become the most influential marketing mechanism of the 21st century thanks to their potential to raise awareness and drive user engagement.
According to Statista, the likes of Facebook and Instagram attract more than two billion users every day. It’s a stunning figure that clearly proves the necessity to invest in social media marketing. Modern organizations know this very well, which is why over 50 million small businesses are active on Facebook alone.
The only question is how to make the most of social networks and use it for brand promotion. Our job is to help you with that, so keep reading to see the seven fundamental social media marketing tips.
1, Make a Plan
You shouldn’t start any project without a plan, particularly in the business realm. This is why you need to make a social media strategy and determine the basic goals of your activities. There are so many options to consider here:
For example, content creation agencies such as the assignment service or essay writing service UK use social platforms to get potential clients acquainted with their offers. You should do the same thing – find an approach that makes sense for your business and prepare the corresponding activities.
2. Focus on Your Audience
Too many marketers make an amateur mistake of focusing on their brands instead of the target audiences. You should be more careful and concentrate on your typical customer right from the beginning.
How can you do it? The idea is simple – think about the average follower and what he/she would like to see from you. Try to learn as much about the typical fan as possible, including the following features:
With all these details at your disposal, it should be easy to come up with high-quality content for your audience.
3. Mix the Content
Speaking of high-quality content, you should know that modern social media users strongly appreciate diversity. It means you should try to mix the content and use various formats in order to keep followers engaged in the long run.
Don’t be boring and monotonous. Instead, you should try to create different types of posts and let the audience recognize your brand as interesting and versatile. If you are not sure how to do it, here is the list of popular social media formats:
4. Don’t Forget to Use Keywords
Although there is no direct proof that social media marketing impacts search engine ranking, you can still expect it to increase website traffic in case fans find your content interesting. For this reason, it is important to use the best keywords and augment the SEO strategy.
It may seem irrelevant, but even the smallest details in keyword selection can make or break your ranking hopes. For instance, search phrases such as essay reviewer and top paper writing services review sound very similar, but each option can make a completely different SEO impact depending on the connotation of the content.
Keep that in mind and make sure to identify the most relevant keywords for every social media and website post.
5. Don’t Hesitate to Advertise
Social media advertising is very popular because it’s relatively cheap and highly targeted. If you are preparing an extremely important piece of content and want lots of users to see it, then you should definitely invest some money in advertising.
Let’s say you are focusing on Facebook users. In this case, you can target people in three different ways:
Each solution has its pros, so it’s only up to you to find the most appropriate approach that can maximize the visibility of a given post.
6. Encourage Communication
Another thing you should keep in mind is that social networks are primarily designed as channels of communication. In other words, use them to encourage engagement and establish stronger relationships with the audience.
First of all, you can post questions to inspire fans to make comments. Besides that, your job is to answer their inquiries and initiate longer conversations and debates among users.
The second option is to organize contests for your fans because people love competing and winning free stuff. You don’t even need a big budget to run a contest – all it takes is to give winners small giveaways, free trials, or something similar to make them interested and engaged.
7. Use Tools to Create Batter Content
The last tip on our list is to use popular tools to support your social media marketing strategy. There are so many options to consider here, but we will point out the usual suspects:
Conclusion
You can hardly find a single marketing channel as powerful and influential as social networks. Facebook and other platforms attract billions of users and give businesses the opportunity to reach out to almost half of the global population daily.
In such circumstances, the question is not whether to use social networks for marketing purposes, but rather how to do it most efficiently. We showed you the seven most important social media marketing tips, so now it’s your turn to make use of it and give your business a brand new boost!
This guest article was written by Kurt Walker, a London based writer, proofreader and editor working for academic writing sites and providing essay help. His current assignment is with EssayNinja, Easy Essay, Edu Birdie and Best Dissertation.
Today’s A1 is the result of a far more democratic and organic process than the one in place when I arrived at The Times in 1978.
With no end in sight to Boeing’s troubles with the 737 Max 8, CEO Dennis Muilenburg has resigned, the airplane manufacturer announced Monday morning. Taking his place is Boeing’s chairman, David Calhoun. The news comes after Boeing made the call last week to halt production of the 737 Max 8, a plane that’s crashed twice…
Consumer demand for skincare is growing faster than for its fellow beauty category, makeup. Between January and October 2019, sales of skincare products in the U.S. climbed 3% to reach $4.6 billion, according to market research firm the NPD Group. Meanwhile, makeup sales dropped 7%, generating $5.9 billion during the same time period. “[Skincare] has…
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| THE ORIGINAL? Sydney Water “Beat the bottle” – 2017 “A disc made from ocean plastic waste” Source : Adsoftheworld Agency : Republic of Everyone (Australia) |
LESS ORIGINAL Surfers Against Sewage “Ocean Vinyl” – 2019 “A disc made from ocean plastic waste” Watch the case study video Agency : Havas London (United Kingdom) |
Campaigns promoting female empowerment are all the rage. But women in advertising say they still have to navigate “Mad Men” workplaces.
Singtel-owned Amobee’s Kim Perell has stepped down as chief executive of the independent ad-tech outfit, naming Samba Natarajan as her successor. Perell has headed up Amobee since 2016 after joining the company through its 2014 purchase of Adconion, where she was also CEO. During her time at its helm, Perell oversaw the acquisitions of Turn…
(TrendHunter.com) The mobile industry is continuing to undergo a number of fine-tunings and tweaks as technology brands seek to further streamline the user experience, which is evident in this collection of the top…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Two-Person Agency Spent $10,000 on Blank Ad Space…
Facebook IQ shared its Topics to Watch for November 2019, and they had some spice, courtesy of the Middle East. Conversation about baharat and associated topics Arab cuisine, Arabic, cabbage, Egypt, Iraq, leaf, Lebanon, Levant, meat, Syria and Turkey was up 20.1 times compared with November 2018 and 3.1 times versus October, propelled by women…
If it wasn’t for Amazon, we might still be buying books at bookstores or at least from another website. Barnes and Noble could still be independent. Borders might still be around. Your mom and pop could possibly eke out an honest living as independent booksellers. And so on. Click here to read more. But, since…
In what will probably result in some of the longest buffet lines in recorded human history, the cruise industry expects to set record highs in the new year, predicting more than 32 million passengers to set sail in 2020. In its annual State of the Cruise Industry Outlook, the Cruise Lines International Association announced that…
(TrendHunter.com) The top 2019 toy trends explore themes like gender neutrality, DIY play centered on customization and skill-building, as well as tech-powered innovations that inspire even more creativity with…
A recent poll of 2,000 people commissioned by U.K. brand Beyond the Box revealed that 62% of consumers now believe the holiday season is bad for the planet. That’s a big number, and yet not an altogether unexpected one. Not only are concerns about environmental issues like climate change on the rise, but the holidays…
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