Nike will no longer sell any of its products on Amazon, becoming the latest brand to forgo access to the platform projected to control 40% of the U.S. ecommerce market by the end of 2019. “As part of Nike’s focus on elevating consumer experiences through more direct, personal relationships, we have made the decision to…
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Amigos for Kids
Stop the Cycle
Statistics show that 1 in 3 abused children are more likely to become abusers themselves in the future. To combat this cycle and create awareness we launched the #StopTheCycle campaign.
Advertising Agency:Republica Havas, Miami, USA
Production House:Dark Side Management
Illustrations:Estúdio Ícone
Chief Executive Officer:Jorge Plasencia
Chief Creative Officer:Luis Casamayor
Evp General Manager:Anthony Bianco
Creative Director:Michael DeJesus
Associate Creative Director:Derrick Muniz
Director Of Communications:Daniella Biffi
Account Manager:Eva Zelaya
Director:Natalie Baj
Content & Social:Natalie Baj
Account Director:Bianca Ruiz
He was also a veteran of the late-night wars and presided over the difficult changeover of “Tonight Show” hosts from Johnny Carson to Jay Leno.
Nickelodeon will create and produce original animated content based on its library of characters for the streaming service.
A day after the premiere of Disney+, the subscription streaming service from Disney already has more than 10 million accounts signed up, the company announced Wednesday. All of the sign-ups logged by Disney have access to a seven-day free trial of Disney+, with some of these accounts taking advantage of even more substantial free offerings….
O Spotify lançou uma versão especial do seu aplicativo que possibilita a integração com os óculos de Realidade Aumentada Magic Leap. O app mostrará uma interface Spotify tridimensional com reconhecimento de local e capacidade de alterar automaticamente as playlists conforme você se move entre espaços diferentes. Na prática, se você estiver ouvindo uma playlist no …
O post Spotify lança app especial para integração com óculos de Realidade Aumentada apareceu primeiro em B9.
In a time of heightened political polarization and an avalanche of messages and news sources, tell us how you get your information.
CKE Restaurant Holdings has returned to former creative partner 72andSunny as creative agency of record for its Carl’s Jr. and Hardee’s brands. The appointment follows Chad Crawford joining the company as chief brand officer following eight years at Popeyes, as well as an unofficial creative review limited to former creative agency partners. As creative agency…
A certain chicken sandwich touched off the Great Twitter War of 2019 over the summer. Pair that energy with the criticism that some influencers can garner by posting sponsored content–or sponcon–to their social feeds, and it’s not difficult to understand why brands would want those negative reactions or spam comments removed from their paid advertisements….
Parceira de longa data da UEFA Champions League, a Heineken estendeu seu contrato de patrocínio com o evento até 2024. A cerveja também garantiu outro contrato importante para o ano que vem assinando com a Euro 2020. O acordo com a Euro 2020 dá à Heineken direitos exclusivos em estádios, espaços para os fãs, comunicação …
O post Heineken garante contrato duplo com Champions League e Euro 2020 apareceu primeiro em B9.
Ros? is the drink of choice for stars of Bravo series including the Real Housewives and Vanderpump Rules, so Pepsi has decided to treat fans of the shows to its own take on the pink wine. Attendees of BravoCon, the NBCUniversal-owned network’s first fan convention taking place Nov. 15-17 in New York, can sip Pepsi…
Para a surpresa de ninguém, o dia de ontem (12) foi de altas emoções para o Disney+, que enfim realizou seu primeiro lançamento no globo. Mesmo confinando aos Estados Unidos, Canadá e Holanda, o serviço de streaming da Disney enfrentou um primeiro dia recheado de reclamações, desde questões com o catálogo como o erro de …
O post Mesmo com lançamento reduzido, aplicativo do Disney+ foi baixado 3,2 milhões de vezes nas primeiras 24 horas apareceu primeiro em B9.
PR, Integrated
Banco Pichincha
Banco Pichincha and MullenLowe Delta removed the midfield line during the Ecuadorean League´s All-Star Game, a match with the best players of the country, to show that there should be no divisions between fellow countrymen. In Ecuador, there are 2 main geographical regions dividing the country, the Coastal and the Andean regions. This rivalry dates back more than 200 years; since Quito and Guayaquil -the country´s biggest cities- both disputed to be the capital of Ecuador. These cultural confrontations also take place around soccer. Generating violence between fans of both regions. Banco Pichincha arranged a historic match (on June 22nd, 2019) between the most recognized players from clubs of both regions. Before the kick-off, the players from both sides removed the centerfield line to demonstrate to the world that there should be no divisions, nor in sports nor in life.
Advertising Agency:Mullenlowe Delta, Ecuador
Client:Banco Pichincha
Chief Creative Director:Carlos Oviedo
General Creative Director:Chacho Cabrera
Associate Creative Director:Marco Salvador
Art Directors:Alexander Bohorquez, Andrés Córdova, Borys Rivilla, Fabian Vásquez
Copywriters:Marcelo Baez, Mateo Privitera
Account Director:Rodrigo Fonseca
Account Executive:José Martucci
Production:Mauricio Alarcón
Public Relations:ATIS Ketchum
Collaborators:Kino Production, Vuela motion graphic studio, Magic Sound & Music
Every day, there’s a new story about plastic packaging finding its way into our oceans or our landfills. Single-use plastics are a huge problem for the recycling industry, obviously, but it may surprise you to discover that this crisis is also largely about branding. That’s because most plastic is generated by consumer packaging, and packaging…
Sainsbury’s opened its doors on London’s Drury Lane in 1869, marking a humble beginning for what has grown into Britain’s second-largest grocery chain. To play off that history as with a healthy dose of magical realism as the brand turns 150, its 2019 Christmas ad from Wieden + Kennedy London tells a Dickensian story based…
If I could use one word to describe the current meatless market, it would be froth. Impossible and Beyond Meat brands are trending at fast-food restaurants nationwide, with meat-centric chains like Burger King launching a plant-based Impossible Whopper. Some herald this as a paradigm-shifting moment, the end of meat even. And while I do believe…
With artificial intelligence and automation set to replace a growing number of human jobs, even late-night TV personalities may not be safe. But if the absurd meanderings of talk-show bot Merrill Grambell are any indication, Jimmy Fallon can probably rest easy. The automated persona is the freewheeling host of a recurring comedy series in which…
Does digital advertising work as intended? Several loud, convincing voices say no. This is what Econsultancy says: “The fact that some of the brightest, most qualified minds in the industry are admitting that digital advertising’s supposed efficacy is more myth than reality isn’t likely to dent advertisers’ faith in digital ads. But savvy advertisers might […]
The post California Dreamin’ Is Still A Thing appeared first on Adpulp.
Facebook recently added the ability for users to customize which shortcuts appear in the navigation bar when using the Facebook mobile application. Specifically, users can choose to hide specific shortcuts, or prevent certain shortcuts from appearing in the first place. Our guide will show you how this works. Note: These screenshots were captured in the…
A startup Air Protein diz ter criado a “primeira carne à base de ar” do mundo. A empresa apresentou oficialmente os primeiros protótipos do alimento, que é feito a partir de elementos do ar transformados em uma substância que pode ser usada para fazer hambúrgueres e outros produtos à base de carne. A tecnologia por …
O post Startup Air Protein cria “primeira carne à base de ar” do mundo apareceu primeiro em B9.
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