Ahead of two days of congressional testimony from Boeing CEO Dennis Muilenburg, Boeing has taken out full-page ads in several newspapers. It’s among the first steps the airline manufacturer has taken to regain the public’s trust after its jet, the Boeing 737 Max 8, crashed twice within the year, killing 346 people and leading to…
With an epidemic of serious, sometimes fatal cases of lung disease, the California Tobacco Control Program felt the need to educate the public on vaping through a new campaign. It’s not hard to understand the sense of urgency. According to the CDC, which the CTCP worked closely with to ensure its information on the issue…
Audi is doubling down on the “Tron” part of its E-tron electric vehicle brand with a new “hyper-reality” experiential space that seems to channel the futuristic ethos of Disney’s classic sci-fi adventure film. Open for just two three-week stints in Madrid now, and later in Barcelona, the interactive space features a series of puzzles and…
Android users can now share tweets in Twitter direct messages. The social network began testing the feature on iOS in May and rolled it out to all users of that operating system in July. Twitter tweeted about the extension of the feature to Android Tuesday. Sharing Tweets in DMs is our love language. Today, for…
As lawmakers examine whether President Trump pushed Ukraine to investigate the Biden family, here are some of the most prominent falsehoods that have spread online and an explanation of what really happened.
When Amazon CFO Brian Olsavsky announced during the company’s Q2 earnings call in April that it was shifting to free one-day shipping for Prime members, the world–as it so often does when the ecommerce platform pushes the needle–went nuts. Coincidentally, just six months later, nuts are among the more than 10 million products U.S. Prime…
Ao contrário da FOMO (Fear of Missing Out), ansiedade causada por estar fora do ambiente digital, especialmente não compartilhando momentos nas redes sociais, a JOMO (Joy of Missing Out) prega a alegria de não compartilhar tudo nas mídias e curtir a vida real. Mas, na campanha da Domino’s no Reino Unido, a “alegria de perder” …
O post Em nova campanha, Domino’s exalta JOMO, “a alegria de perder” apareceu primeiro em B9.
Advertising agency Humanaut is calling out extreme health and fitness gurus with “Feel the Blend,” a new television marketing campaign for NutriBullet, led by the company’s commitment to making nutrition convenient and accessible to everyone.
Launched in the U.S. and Canada across broadcast and digital, the campaign sets into motion NutriBullet’s transition from infomercial product to lifestyle brand that people can rely on to simplify nutrition. At a confounding time when so many “experts” are touting exotic potions and unrealistic rituals, the campaign seeks to bring wellness back to the basics, while resonating with today’s busy consumer base looking for simple, realistic solutions.
Following the infomercials that put “nutrient extraction” on the map, NutriBullet’s new campaign not only breaks the brand’s recent ad silence, but paves the way for the launch of its new slate of products, which include: the NutriBullet Blender Combo, the brand’s first full-size blender that takes nutrition extraction to the next level with the versatility of both a multi-serve pitcher and a single-serve cup; the NutriBullet PRO 1000, an updated and redesigned version of the brand’s most popular personal blender, the PRO 900; and the NutriBullet Select, which merges the compact design of a personal blender with the power and functionality of a full-sized machine.
David Benioff and D.B. Weiss, who have a deal with Netflix to create TV shows and feature films, reportedly said they felt they “could not do justice to both” their Netflix projects and the “Star Wars” films they had previously signed on for.
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With brands always searching for a big moment, how do they respond when that big moment is served up on national television, albeit in a playfully pejorative context? Chance the Rapper’s opening monologue on Saturday Night Live presented brands with a taste of the spotlight, to which brands responded to in different ways–or not all….
TBWAChiatDay New York has gone through a round of layoffs as a result of losing Accenture’s creative account. Last month, Accenture announced its decision to take creative capabilities in-house following its acquisition of Droga5, which is now serving as the consultancy’s lead agency. When announcing the decision, a spokesperson for Accenture said that “the time…
Just a few years ago, the television industry hoped that live TV streaming packages would help bring cord cutters and cord nevers back into the fold. But now one of the biggest offerings, PlayStation Vue, is throwing in the towel. Sony will shutter the service on Jan. 30, 2020. “Unfortunately, the highly competitive pay TV…
Para divulgar as novas fragrâncias Essencial Supreme, a Natura propôs uma parceria entre Gaby Amarantos e Seu Jorge, para a releitura do clássico francês “La Vie en Rose”. A versão ganha elementos que remetem à originalidade musical do Pará e à capacidade brasileira de reinventar sua arte de tempos em tempos, e segue a temática …
O post “Pará, Paris”: Natura promove versão de “La Vie en Rose” com Gaby Amarantos e Seu Jorge apareceu primeiro em B9.
(TrendHunter.com) From high-tech computers and intuitive gadgets to self-driving cars and now, robotic dresses, technology has been infused in our ways of thought, perception and fashion identity.
The two autonomous…
Just before the Purple Heart recipient spoke to House impeachment investigators, Laura Ingraham’s prime-time program attacked his patriotism.
Facebook filed a lawsuit against two web hosting companies with the aim of removing sites that offer tools for phishing and hacking accounts on the social network and Instagram. Alfred Ng of CNET reported that the company filed its lawsuit in the U.S. District Court of the Northern District of California Monday against OnlineNIC and…
The advertising blacklist isn’t a new trend. But as digital ads become more important sources of revenue for news organizations, these blacklists are taking an unintended toll on journalism–and our democracy. Advertising blacklists are primarily used by brands to dictate where they don’t want their ads to run, usually next to articles with controversial terms…
Netflix has no immediate plans to widely roll out a tool that would allow subscribers to watch programming at faster or slower speeds, one day after it faced a barrage of criticism from directors who said the tool would negatively affect their work. The tool, which Netflix introduced as a mobile-only test, gave users the…
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