Hasta La Creative!

Um estudo encomendado pela Deezer, plataforma global de streaming, indica que o consumo de podcasts subiu 67% no Brasil em apenas um ano. A pesquisa feita entre ouvintes de todas as plataformas também indica que 25% ouve mais de uma hora de podcast por dia. O estudo realizado em julho analisou respostas do Brasil, França …

O post Pesquisa da Deezer mostra que consumo de podcasts subiu 67% no Brasil apareceu primeiro em B9.

Following the departure of Twitch’s CMO Kate Jhaveri over the summer, the interactive streaming platform announced Doug Scott will take over the chief marketer role. Scott previously led marketing efforts at the mobile platform Zynga and served as CMO of the music-centric startup BandPage; he also advised the board of YouTube Music. The appointment is…

The book had been postponed for months after errors were uncovered earlier this year.

Abstract jargon like “deep learning” and “neural network” often fails to capture the mind-boggling complexity of the self-learning systems they describe. That awe-inspiring quality was part of what Turkish new media artist Refik Anadol sought to spell out–in a medium of appropriately grand scale–with his new exhibition. The installation, put on by experiential art organization…

Don’t let his impressive resume fool you. Yes, Chuck Lorre has created or co-created hit sitcoms like Grace Under Fire, Dharma and Greg, Two and a Half Men and The Big Bang Theory during the past two decades, but just because the writer-producer gets a show on the air doesn’t mean he has cracked the…

A Kellogg’s está lançando um novo cereal que traz 6 mascotes da marca juntos. A edição limitada de All Together foi pensada para celebrar a inclusão, e é uma ramificação da parceria entre a gigante de cereais baseada e a GLAAD – Gay & Lesbian Alliance Against Defamation – organização não-governamental criada em 1985 e …

O post Novo cereal da Kellogg’s junta 6 mascotes da marca para celebrar inclusão apareceu primeiro em B9.

A Netflix anunciou nesta segunda (21) que está planejando fazer um novo empréstimo de 2 bilhões de dólares para aumentar o número de fundos na produção e compra de conteúdos para sua plataforma. Os empréstimos serão feitos em denominações tanto de dólar quanto euro. Aos investidores, a empresa defende a decisão alegando que “Com nossa …

O post Com mais de US$ 12 bilhões em dívidas, Netflix consegue novo empréstimo de US$ 2 bilhões para produção de conteúdo apareceu primeiro em B9.

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for…

Digital ad-tech company Rubicon Project has acquired a suite of header bidding tools with the $11 million purchase of RTK.io, the second high-profile purchase under its current leadership. With the all-cash transaction, Rubicon Project now has a set of header bidding tools built on the open-source Prebid standard, which it helped co-found along with AppNexus,…

Impeachment is essentially the only constitutional remedy for a president that might represent an existential threat to the country. And it can play out in any number of scenarios. Although it has been a relatively short time since the whistleblower charges, to a large extent we already know that we’re in for a mind-numbing, omnichannel…