Hasta La Creative!

I like to see business-to-business advertising that appeals to the person who will make the purchasing decision in decidedly human ways. Humor, for instance, is an underused approach in B2B. Circle K is helping to change the score with this campaign from Taylor, Nick Spooner director and Brooklyn-based production company. “My main marching orders were […]

The post “We Speak Fleet” Is Circle K’s Way to the Weekday Warrior appeared first on Adpulp.

The current tariff war between China and the U.S. has put the marketing industry in uncharted–if not unprecedented–waters. No one in our industry has ever had to navigate around a full-fledged trade war before. No longer something in the abstract that we all read about in textbooks, the exchange of tariffs that the Trump administration…

A jovem ativista sueca Greta Thunberg ganhou o mundo na última semana, quando foi a ONU discursar sobre sua preocupação com mudanças climáticas. Antes de se tornar uma personagem mundial de relevância, porém, Greta era apenas uma criança que protestava às sextas-feiras, quando faltava às aulas na escola com autorização dos pais. Para homenagear a …

O post Os cartazes de Greta Thunberg viraram fonte apareceu primeiro em B9.

Digital product agency Work & Co has acquired Tendigi, a 10-person firm that specializes in mobile app development. Tendigi founder and CEO Jeff Soto will join Work & Co as a director, as will the company’s chief technology officer Nick Lee. The Tendigi team will move into Work & Co’s offices in Brooklyn’s Dumbo neighborhood….

The Newseum, the museum devoted to journalism and the freedoms associated with the First Amendment, will fold at the end of the year. The museum, which sits near the National Mall in Washington D.C., will close its doors Dec. 31. The Newseum’s mission to highlight journalism included exhibits devoted to showcasing Pulitzer Prize-winning photography, the…

A Sony lançou ontem um divertido comercial para o PlayStation Now, seu serviço de streaming de jogos. No vídeo acompanhamos a um grupo disfarçado com máscaras numeradas, ternos e armas, que está em um container prestes a ser aberto no meio dos céus. Porém, quando as portas são abertas, os sujeitos percebem estar cercados por …

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On her New York City law enforcement beat, Ali Watkins mines CompStat for trends and crowdsourcing for breaking news. You can, too.