Happy Diwali

Happy Diwali
Happy Diwali
Happy Diwali
Happy Diwali
Happy Diwali

This social awareness campaign was run to evoke emotion towards animals who go through immense pain and displeasure during the festival time in India. Each image signifies how the animal can protect itself from all the noise and smoke pollution.

Opium: Black Opium

Opium Outdoor Ad - Black Opium

What We Like Most About HBO Max—and What Worries Us

We had a lot of questions going into Tuesday’s HBO Max investor day, and WarnerMedia answered many of them during its info-packed presentation, which lasted nearly three hours. From price ($15 a month) to release date (May 2020) to content (all 23 seasons of South Park and new series from people like Greg Berlanti, Mindy…

United Embraces Star Wars for New Safety Video, Though It Feels a Bit…Forced

While it might seem odd to be excited about a new airline safety video, there’s no denying that we’ve been in a golden age of clever iterations on something that had long seemed boringly boilerplate. Led by creative pioneers like Air New Zealand, airline safety videos in recent years have often been fascinating forays into…

Booking.com Recreates the Addams Family Mansion in Brooklyn

At least for Halloween weekend, the Addams Family mansion is on the market–in Brooklyn’s Clinton Hill neighborhood. Booking.com and MGM Studios resurrected the famous 1313 Cemetery Lane abode, where guests can pony up $101 per night to stay in Gomez and Morticia’s iconic home. Visitors spending the night in the 19th-century walk-up that’s been transformed…

Reddit: Here’s How to Stop Seeing Thumbnails

Did you know that Reddit allows you to stop seeing thumbnails as you browse content on its platform? Our guide will show you how to change your “thumbnails” setting in the Reddit mobile application. Note: These screenshots were captured in the Reddit app on iOS. Step 1: Tap your profile picture in the top-left corner…

Spotify Begins Beta-Testing a Stand-Alone Spotify Kids App

Spotify began beta-testing Spotify Kids, a new application for Spotify Premium Family subscribers aimed at kids three and older. Spotify Kids debuted in beta in Ireland Wednesday, and the streaming platform said it will soon roll out globally to all markets with Spotify Premium Family. Spotify Spotify The user experience in the stand-alone app is…

Why We Need to Continue the Fight for an Open Internet

The open internet is a founding principle of the web. It is an environment that allows all players to interact directly with audiences and consumers while ensuring fair and transparent access to data and measurement. It is an ideal that should unite all of us: citizens, governments and committed web companies. However, the open internet…

Retailers Need to Learn How to Effectively Juggle In-Store and Online Shopping

As I waited in line at a popular local restaurant, I watched the lone cashier assist a constant flow of drivers from four different delivery services who were picking up orders. I smiled sympathetically at her as she arranged orders on the counter. She was kind and efficient at her job, but there was no…

Campbell’s Mark Clouse on Keeping a 150-Year-Old Brand Relevant

Campbell Soup Company president and CEO Mark Clouse joined the brand in January 2019, becoming just the 14th leader in its 150-year history. Earlier this month, Clouse gathered with employees from New Jersey, North Carolina, Ohio and Texas to ring the closing bell at the New York Stock Exchange as part of the brand’s anniversary…

Facebook Watch fecha parcerias para conteúdos brasileiros exclusivos

A fim de oferecer conteúdos exclusivos ao público brasileiro, o Facebook Watch fechou algumas parcerias com criadores de conteúdo famosos no país, entre eles Porta dos Fundos, Desimpedidos, Kondzilla, UOL, Comedy Central e Tastemade. Os produtores disponibilizarão mais de 180 vídeos inéditos na plataforma de vídeo no Facebook até o final deste ano, e mais …

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Russia Tests New Disinformation Tactics in Africa to Expand Influence

Facebook said it removed three Russian-backed influence networks aimed at African countries. The activity by the networks suggested Russia’s approach was evolving.

Ding Dong. Where’s Your Candy Converter?

Reese’s is not sorry. The Hershey’s brand is not sorry that its candy is superior. Now that Halloween is here, Reese’s is not sorry if you choose to be an anti-social candy hoarder, instead of a good neighbor. In Related News Ad Age reports that Hershey Co. last year put brand PR within its marketing […]

The post Ding Dong. Where’s Your Candy Converter? appeared first on Adpulp.

Digitas’ Global Content and Creative Chief Scott Donaton Jumps to Hulu

Hulu has hired Scott Donaton away from Digitas to be its new head of creative. Donaton, who had been chief content and creative officer for Digitas, will oversee the creative teams that focus on making compelling stories about Hulu’s brand, product offering and content, including campaigns, video and in-product assets. He’ll also take the lead…

A Look Into the Top 3 Candy Brands’ Halloween Strategies

There’s no hocus pocus in America’s favorite candy brands’ digital advertising strategies this Halloween. Mondel?z, The Hershey Company, and Mars, Inc. are getting in the spooky spirit for one of their busiest seasons of the year. Hershey’s sweet approach to Halloween The Hershey Company is all-in on a Halloween marketing campaign that has the company…

Facebook Updates Its Efforts to Keep Women Safe on Its Platform

Facebook added female-gendered terms to its hate speech policy in July as part of its ongoing effort to keep women safe on its platform. The social network said in a Newsroom post that it consulted with experts including anthropological and cognitive linguists, women’s rights organizations and safety organizations before revising its rules on targeting cursing,…

Por dentro do mundo claustrofóbico de “O Farol”, o novo filme do diretor de “A Bruxa”

Quando “A Bruxa” foi lançado nos cinemas há quatro anos, Robert Eggers talvez não esperasse o tamanho do impacto que sua estreia na direção fosse deixar no cenário cultural. O filme sobre uma família religiosamente tradicional do século 17 que passa a ser atormentada por fenômenos esotéricos que não consegue explicar, afinal, chegou longe para …

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A partir de 2020, iFood fará entregas com robôs autônomos

O iFood dará início a um projeto piloto de entregas com robôs autônomos a partir de janeiro de 2020. O projeto está sendo desenvolvido em parceria com a Synkar, empresa especializada em Inteligência Artificial, e pretende ser um marco de inovação no mercado de delivery. A ideia é que os robôs atendam as especificações da …

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Spotify lança Spotify Kids com conteúdos especiais para crianças

O Spotify está lançando hoje um app com conteúdos voltados para crianças, o Spotify Kids. Segundo a empresa, o objetivo da segmentação é proporcionar um espaço seguro para os pequenos consumirem música e playlists especiais, além de possibilitar que os algoritmos dos pais não sejam mais alterados pelas músicas dos filhos. O aplicativo inclui cerca …

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Brands React to Chance the Rapper; Boeing’s Non-Apology Ad: Wednesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How These ‘Second-Best’ Brands Capitalized On Chance the Rapper’s…