Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland, the Netherlands, Norway, Romania and Slovakia, bringing the…
Para o Haloween 2019, o McDonald’s mexeu de forma singela em seu icônico logo. Os Golden Arches ganharam olhinhos e, assim, passaram de um M para dois fantasmas. A ação, realizada pela agência de comunicações Cossette, brinca com a ideia de “vestir” os arcos dourados da rede de fast food como fantasmas, que é um …
O post McDonald’s deseja um bom Halloween com seu “M fantasminha” apareceu primeiro em B9.
A Interbrand divulgou hoje (17) a vigésima edição do Marcas Globais Mais Valiosas, ranqueamento anual produzido pela agência de consultoria de marcas. Entre outros acontecimentos, a edição 2019 da pesquisa revela que o Uber e o LinkedIn pela primeira vez entraram na lista de 100 nomes mais valiosos do meio, além de confirmar o retorno …
O post Disney substitui Facebook no top 10 de marcas mais valiosas do planeta apareceu primeiro em B9.
For the first time, Facebook fell out of the Top 10 in Interbrand’s 2019 list of Best Global Brands, dropping from No. 9 to 14 after a year of bad press and regulatory pressure that led to 12% loss in value, according to the global brand consultancy. Taking its spot among the Top 10 is…
Instagram recently added a Create mode to Instagram Stories, which allows you to share posts that don’t contain any of your photos or videos. The Create mode has multiple post options to choose from, such as Templates and GIFs. Our guide will show you how to use the GIFs option. Note: These screenshots were captured…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Movies That Altered Marketing and Advertising Temperatures are…
Snapchat will conduct an open beta-test of dynamic ads that enable brands to automatically create ads in real-time based on their own product catalogs, which can contain hundreds of thousands of items. As a result, users will see more relevant ads based on their interest, and those ads will be delivered through templates that will…
A Netflix divulgou o seu mais recente relatório com os dados referentes aos terceiro trimestre de 2019. No período, a empresa apresentou um crescimento de US$ 5,2 bilhões em receita, um aumento de 31% em relação ao ano anterior, enquanto o lucro operacional dobrou para US$ 1,0 bilhão. Sucesso! Mas um detalhe sobre como a …
O post Com “contagem diferente”, Netflix afirma que terceira temporada de “Stranger Things” é a mais assistida da plataforma apareceu primeiro em B9.
A Amazon tem investido agressivamente no mercado musical, especialmente para promover. Para o Prime Day deste ano, por exemplo, a empresa realizou um show inédito para a data, com nomes como Taylor Swift, SZA e Dua Lipa. Agora, a Amazon dá mais um passo no mercado musical realizando o seu primeiro grande festival de música, …
O post Apostando ainda mais no mercado musical, Amazon lança seu próprio festival com edição em Las Vegas apareceu primeiro em B9.
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Advertising Agency:Ogilvy, Bangkok, Thailand
Chief Creative Officer:Nopadol Srikieatikajohn
Executive Creative Director:Andrew Chu
Art Director:Ei Kakiuchi, Visarnpong Chateakcharoen
Producer:Paiboon Suwansangroj
Creative Group Head:Naratip Phueaksri
Business Director:Natdhee Sopondhitipun
Planner:Khampassorn Palasoon
Strategic Planner:Sasipa Mongolnavin
Traffic Manager:Naphachanok Phiansa
Retoucher:Illusion CGI Studio
Account Manager:Pornchuma Ketkaew
Client:Jesus Ferriera, Ibrahim khan, Munthana Lorgrailers, Karaked Puribhat
Account Executive:Pusuda Manassewee
In this episode of “The Haul” from AmericanTrucks, host Sara Riordan selects five aftermarket parts for the all-new 2019 Chevrolet Silverado 1500. GM’s bigger, lighter, and more powerful Silverado pickup is more efficient than previous models thanks to a complete redesign for the 2019 model year. With these enhancements for the completely new fourth-generation Silverado […]
The post Five Hot Mods for Your 2019 Chevy Silverado appeared first on Adpulp.
Voice is on the mind of many marketing executives as more devices enable customers to find brands, products and services more easily. For Citi global consumer CMO Jennifer Breithaupt, voice will be instrumental in the big bank’s concert series as well as other consumer-facing services. In this edition of Top of Mind, Breithaupt also shares…
On a late May day in 1979, an American Airlines flight lost its left engine during takeoff, forcing it to arc and roll before crashing in a field not far from its runway at Chicago O’Hare International Airport. All 273 people aboard were killed. Within two weeks, the Federal Aviation Administration grounded the plane, a…
Earlier this month, Fox Sports successfully relocated WWE SmackDown from USA to its new home at Fox, where the program is now called Friday Night SmackDown. But now comes the hard part of maintaining and nurturing that Friday night audience 52 weeks a year. Fox Sports will attempt to do just that with the next…
Film, Online
WWF
BBDO Moscow together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex.Music have created Birds Records, the first non-profit label that saves birdsong. In North America alone, over the past 50 years, the bird population has declined by over 3 billion, which is almost a third of the total number of individual birds. Scientists have long suspected that the planet’s ecosystem is in a critical condition, but no one had thought it was so calamitous.
The tracks from Birds Records use samples of birdsong, and all the money received from listening to them and selling merchandise will be sent to the WWF Russia, to boost bird numbers and protect the habitat of endangered species. The thought leader and first signed artist of the label was Ivan Dorn with the track “Wild”. He is turning to humanity for help on behalf of the birds: “Our name in the red book has been sketched in black blot.
Well, thank you, dear saviour, you have reduced our number”. You can watch the clip and listen to the track on YouTube. The song was recorded and mastered in Masterskaya, Kiev, by sound producer Suren Tomasyan. The track uses the sounds of the Pin-tailed Snipe, Willow Ptarmigan, Yellow-breasted Bunting, Wood Owls, Cuckoos, Radde’s Warbler and many others. Everyone can help the birds and there are three ways to do so: listen to the Birds Records tracks on Yandex.Music, buy the merchandise and make donations. But everyone can also actually become a part of Birds Records. To do this, all you need to do is to record your own track using bird samples.
Some samples are available on the label website. The best of the sent tracks will go to the playlist on Yandex.Music and will also earn money for the Fund. And the best of the best will be released on vinyl. Especially for Birds Records, BBDO Moscow has developed a limited collection of merchandise, the money from the sale of which will also be transferred to the WWF Russia. All of the aspects of the design of the collection are linked to the concept of birdwatching.
The hoodies have a specially designed pocket for seeds, and the bags have been made extra large, so that everything that is needed for a walk in the forest can be comfortably taken: thermos, picnic and binoculars. The clip for the track was created by BBDO Moscow in collaboration with Petrick Animation Studio. The clip is divided into 9 short stories, worked on by a total of 12 illustrators using a range of styles: from gouache to anime. The label will be distributed worldwide by Universal Music Group. You can find out more about this project by visiting birdsrecords.ru.
Advertising Agency:BBDO, Moscow, Russia
Now that the next presidential election is getting closer, it is interesting to propose some hypotheses on the role social media will play throughout the election cycle. Although the election itself is more than a year away, many candidates are already using social networks as their main medium to recruit, find donors and strengthen their…
Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign. Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by […]
The post Enterprise Will Always Be Ahead of the Times appeared first on Adpulp.
Facebook released a series of customizable templates for Stories ads across Facebook, Instagram and Messenger. The social network said in a blog post that while it recommends that brands create unique assets for different ad placements when they can, it also realizes that not every advertiser has the time and resources to accomplish this. Facebook…
In the last quarter before Netflix will have to stare down major competition from new streaming services like Disney+, the company reported a growing subscriber base in the U.S. and abroad but nonetheless told shareholders that upcoming rival services and other factors may eat into the company’s future net subscriber growth. In the third quarter,…
As the nation heads into another presidential election, many consumers believe the problem of “fake news” hasn’t been solved after Donald Trump popularized the term on the 2016 presidential campaign trail. More than half of respondents (86%) to a recent survey conducted by Killi, a company that aims to give consumers control of which platforms…
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