Innocean Worldwide is acquiring Wellcom Group, a company headquartered in Australia that specializes in digital marketing, content production and marketing operations technology. Terms of the deal were not disclosed. According to Innocean, a global marketing communications firm based in South Korea, the acquisition will “secure digital-centric future growth and expand its global network.” With the…
My dad wouldn’t call himself a feminist. He married my mom at 36, and they had three children. My mum stayed home, and he worked as a merchant at the same company for almost 40 years. Now retired, he spends a lot of his free time on the golf course. Not exactly the portrait of…
Consumer products made their way into the top-tweeted moments from the second night of the second round of Democratic presidential candidate debates Wednesday, as Kool-Aid and Clorox somehow found their way into the rhetoric. The top-tweeted moments during Wednesday night’s debate were: Sen. Cory Booker (N.J.) tells former Vice President Joe Biden, “There’s a saying…
Depois de levar a franquia “007” à glória e ao caos com “Operação Skyfall” e “Spectre”, o diretor Sam Mendes está de volta aos cinemas este ano com “1917”, uma espécie de thriller ambientado no caótico cenário da Primeira Guerra Mundial – que parece estar de volta ao mainstream dos estúdios, se considerar este projeto …
O post O tempo é o inimigo no primeiro trailer de “1917”, novo filme de Sam Mendes apareceu primeiro em B9.
There are too many messages about taste in commercials. Each new slogan becomes more complex and metaphorical: “Explosion of taste”, “100% taste”, “More than taste”, etc. All this has gone too far. Rockets Growth R&D agency chose a different direction to tell about the taste of the new Roshen Wafers. Rather than complicating to the limit, they decided to simplify to the limit. The slogans they have created sound like what people would say in real life: “Oh, ok”, “Nice stuff”, “Tasty…”. So simple and so unusual.
Black Jack Boots remind the remarkable men who wear them they’re on top of the food chain. Which makes senses because Black Jack Boots are the top of the cowboy boot food chain with their $15,000 price tag.
The task was to rejuvenate the brand’s audience and to keep the classical feeling and attitude of the brand at the same time.
The font created here is insipred by the puppetry an unending journey of colours. Puppetry and Puppet Theatre are popular art forms having a long and fascinating heritage in many cultures. Well what is Kathputli? This is an ancient yet legendary form of Folk entertainment in India. These days we hardly get to see the wonderful puppet shows, all that we remember about Kathputlis is bright and colourful dolls dressed up in typical Rajasthani attire and their body parts were attached to strings. But when i think of these beautiful Kathputlis I land up asking a question– Where Have All The Kathputli’s Gone? In fact ,each and every Indian would be having this question in their mind. so here this campaign portrays the beautiful art of Indian and international puppets.
When the Southbank Undercroft was under threat, The Operators Creative and Ben wanted to help the campaign to save it. The purpose of this project was to create a campaign which generated awareness and participation from all communities about the Long Live the South Bank petition. The Southbank has been used by the skateboard and creative community since the early 70’s and has become an iconic place for tourism, expressionism and creativity. The idea was to create a multi-platform fully integrated advertising campaign which is rich with visual content about the people who have added their names to the petition.
According to researches, using cellphones while driving, increases the risk of car accidents by up to 4 times. Some drivers check their cellphones, make a phone call or text while driving. The danger of getting in a car accident while using cellphone is the core idea of this advertising. In fact, in this advertising we see the Texts like “be home soon” and ” be there in a minute” have been crashed and never been sent. Main slogan of this campaign would be “To Arrive”
There are more than 40 million people worldwide oppressed by modern slavery. Often these victims are right in front of us, but go unseen. Join the fight to free them. Watch “Switch”, a powerful 90s film and share with friends and family. To get involved go to www.youcanfree.us
WOODWARDS Gripewater is a pharmaceutical product used for new born babies to cure digestion/colic problem. The tittle,’You are the best’ comes along with the TYPO of grandmother in different languages used in India. As well the typo created has that main ingredient used for curing acidity or stomach problem, and a quick home remedy suggested by every grandmother all over the world. The tittle ‘You are the best’ describes about everybody’s Grandmother out there playing a Super Caring role in their grandchild’s life.
Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […]
The post Thanks to Leo Burnett, Coors Light Is Now “Made To Chill” appeared first on Adpulp.
TikTok users now have access to a library of top trending GIFs thanks to a partnership with Giphy that began Thursday. Giphy’s GIF platform has been integrated into the video-creation application, and TikTok users can now add GIFs to their videos by tapping the Giphy button. TikTok also teamed up with Giphy Studios and with…
Adweek hosted its inaugural NexTech event last week featuring some of the biggest names of media, advertising and tech. We heard a variety of voices in the brand marketing space including Martin Sorrell, chairman of S4 Capital, Linda Boff, CMO of GE, Jared Smith, president of Ticketmaster, Linda Yaccarino, chairman of NBCU advertising and partnerships…
Music-streaming service Spotify beefed up its Spotify Ad Studio self-serve advertising platform with the addition of interest targeting and real-time context targeting. Spotify Interest targeting enables brands to reach Spotify Free users based on activities and topics they are passionate about, determined by their podcast, playlist and platform preferences. Advertisers can choose from categories such…
Did you know that Instagram allows you to invite your contacts to visit your profile by sending them a text message with an invite link? Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Tap your profile picture in the bottom-right corner of…
Um novo relatório da SensorTower, empresa que monitora o mercado de aplicativos, revelou que o YouTube é o aplicativo de maior faturamento do mundo na categoria “software de foto e vídeo”. A hegemonia da plataforma pertencente ao Google é vista pelo segundo trimestre consecutivo, segundo os dados da pesquisa. Para isso, o YouTube gerou US$ …
O post YouTube é o aplicativo de vídeo de maior faturamento do mundo apareceu primeiro em B9.
A Netflix nos últimos tempos tem diversificado bastante sua produção, seja para alimentar a cultura criada em torno de seu serviço de streaming ou mesmo para atender novas levas de usuários – uma medida importante, se considerar o relatório fiscal do seu último trimestre. A companhia voltou a apostar em podcasts, licenciou a marca de …
O post Netflix começa a monitorar atividade física de assinantes que usam serviço em movimento apareceu primeiro em B9.
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