Hasta La Creative!

Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part of Cadbury’s Premier League partnership, the promotion reflects the confectionery brand’s ongoing efforts to strengthen its brand values of generosity and goodness through its association with football. ELVIS has worked with Cadbury to develop a campaign to drive engagement and purchase amongst consumers, across on-pack, web, social, instore and Out-of-Home channels. As part of the campaign, ELVIS has created attention-grabbing social content featuring ex-Arsenal star Thierry Henry. The iconic face of Thierry Henry combined with the playful use of the physical and digital worlds is designed to stop users in their tracks whilst they scroll through their social feeds. Customers buying a special Match & Win pack are invited to visit the campaign site matchandwin.cadburyfc.com and enter their promotional code to get a score prediction for a Premier League match. If the prediction comes true, they can win a VIP match-day experience, Premier League tickets or Cadbury FC merchandise. This year, for the first time, an ‘instant win’ mechanic will also see up to 200,000 cash prizes worth £1M up for grabs through the Match & Win website.

Our creative campaign seeks to change attitudes and tighten regulation on the sale of acids. Working closely with the Acid Survivors Trust International (ASTi) charity we created a series of films for this campaign to raise awareness around acid attacks as a international problem. ASTi, The Operators Creative, and Freeman & Le Tourneau teamed up with Belgian acid attack survivor and author Patricia Lefranc. The campaign highlights the impact acid attacks have on the lives of everyday people while bolstering Lefranc’s own ongoing campaign to change legislation regarding the responsible selling of acid. Every year thousands of people across the world are subjected to deliberate and premeditated attacks with nitric, hydrochloric or sulphuric acid. In 2017, the UK recorded over 900 attacks. However acid attacks are a worldwide epidemic that is not restricted to a particular race, religion or geographical location.