Top 100 Design Trends for August – From Convenient Festival Toilets to Sustainability Exhibitions (TOPLIST)

(TrendHunter.com) How one curates their life says a lot about them, and this list of August 2019 design trends is sure to serve as a source of inspiration. Whether it’s house and home, DIY,  artistic…

Top 70 Luxury Ideas in August – From Wireless Diamond Headphones to Elegant Hotel Bars (TOPLIST)

(TrendHunter.com) The August 2019 luxury trends feature opulent ideas that appeal to consumers looking for the best of the best—with picturesque pop-up events, designer apparel, overtly embellished home goods,…

Top 25 Photography Innovations in August – From Shipping Container Cameras to AR Video Magnets (TOPLIST)

(TrendHunter.com) The top August 2019 photography ideas include a number of experimental projects, quality-enhancing accessories and retro designs that offer an alternative to mobile photography.

While there are…

Top 40 Architecture Innovations in August – From Sustainable Cork Houses to Futuristic Concert Halls (TOPLIST)

(TrendHunter.com) The top August 2019 architecture designs offer an exploration of repurposed spaces, temporary structures and even future-proof building concepts. To make the most of abundant and sustainable…

Top 45 Travel Ideas in August – From Portable Pig-Themed Rentals to Avocado-Shaped Accommodations (TOPLIST)

(TrendHunter.com) From wooden cabins shaped like pigs to avocado-inspired campers, the August 2019 travel trends reveal that consumers are constantly on the hunt for unique accommodations.

With the rise of Airbnb,…

Top 30 Social Good Ideas in August – From Anti-CyberBullying Tools to Sign Language Grocery Stores (TOPLIST)

(TrendHunter.com) Whether it’s online or IRL, the August 2019 social good trends reveal that many companies are making an active effort to make their spaces more inclusive and welcoming.

On the one hand,…

Tension Reduction Massage Mats – The 'GoRelax' Massage Mat Triggers Pressure Points for Pain Relief (GALLERY)

(TrendHunter.com) The ‘GoRelax’ massage mat is a naturalistic healthcare solution for consumers seeking to alleviate stress and pain from the comfort of their own home.

The mat is covered in 192 lotus-…

Bat for Lashes "The Hunger" | Directed by Natasha Khan / Lief (2019)

Bat For Lashes, aka Natasha Khan, unveils her new song “The Hunger” from her highly anticipated new album Lost Girls out on September 6 via AWAL Recordings.  The video for “The Hunger,” which Khan directed and stars in, is shot in an otherworldly nowhere place, and reveals Khan’s character Nikki Pink’s rise as the head priestess of the Lost Girls, spreading magic and light through a triumphant ceremonial performance. A meditation on love, grief, release, and redemption, the video was produced in collaboration with her production company Lief.

Following on from the lush slow burn of “Kids in the Dark” and the poppered up 80’s rush of “Feel For You”, comes third single ‘The Hunger’: a powerful, mystical anthem, spilling out across five precisely crafted minutes. “I started that song with this organ sound on a really old ’80s synth”, Natasha remembers. “Then (co-writer/ producer) Charles Scott IV brought in his bass, and every time we were adding more and more stuff it was getting closer to this particular feeling that I wanted. There’s nothing like this feeling of translating something that’s in your DNA, part of who you are energetically, coming out in music. Like it matches a thumbprint inside of you.”

Spanning 10 tracks, Lost Girls sees Khan dreaming up her own fully formed parallel universe, laying tantalizing clues on social media. If her last album, The Bride, was melancholy and mournful, a tone poem of loss and regret, Lost Girls is her mischievous younger sister, widescreen in scope and bursting with Technicolor intensity.  It’s an album for driving in the dark; holding hands at sunset; jumping off bridges with vampires; riding your bike across the moon.   Within the women of Lost Girls and her character Nikki Pink, Khan unfolds elements of herself; within these songs, we do the same.  Filled with gauzy, 80’s-esque power ballads, Iranian-inspired beats, and the sort of epic sonics reserved for film credits rolling up a screen, Lost Girls is a noir, supernatural night-riding adventure, and one of the finest albums in Khan’s rich, varied discography.  

Nikki Pink: Natasha Khan

Lost Girls: Avery Wheless, Evangeline Neuhart, Dominique N Godinez, Kenzie McClure, Angelica DeWitt

Director: Natasha Khan

Producer: Margo Mars

Production Company: Lief

Director of Photography: Sean Conaty

Costume Design: Devin Winter

Nikki Pink Dress: Romance Was Born

Hair & Make-Up Artist: Alex Perrone

Line Producer: Roberto Rodriguez

Casting: Avery Wheless

Editor: Jamie O’Donnell

Colourist: Yoomin Lee

Titles: Fraser Muggeridge Studio

Co-op – Ice Cream / “It’s what we do” (2019) :30 (UK)

Two little old ladies who enjoy open water swimming, have a dip and chat. According to ad creators Lucky Generals, their gabbing is completely unscripted but they still manage to long for ice-cream and explain that Co-op has replaced plastic carrier bags with environmentally-friendly alternatives. Which, in the end, keeps the open water swimming sea clean for these swimming ladies. I’ll pass on the swim, thanks, but I wouldn’t mind some ice-cream.

 

Ali Jones, Customer Director at Co-op said: “Building stronger communities by being a stronger Co-op is what we do and we are committed in helping our members and customers to make more ethical choices. Reducing the environmental impact of products is and always has been at the core of Co-op and the introduction of compostable bags in stores where local authorities accept them, is helping to reduce plastic contamination in a targeted way.”

 

Kate Murphy, Creative Director at Lucky Generals, said: “In this ad we knew we needed to bring an important message to life, but in a relatable and lighthearted way. Our swimmers, Jackie and Margot answered this perfectly and were an absolute joy. They brought such fun and warmth to the day, despite having to swim around in some very cold water.”

Brand: Co-op

Client name and job title: Alison Jones, Customer Director at Co-op

Creative Agency: Lucky Generals

Director: MJ Delaney

Production Company: Merman 

Production Company Producer: Lucy Tate

Executive Producer: Siobhan Murphy

Editing House/Editor: Rebecca Luff @ tenthree

Post Production: The Mill

Sound Design: James Cobbold @ 750mph

Audio Post-Production: 750mph

Pure Goat "When the amount of love exceeds the amount of breast milk" Abri campaign during Pride week, Netherlands

In the Netherlands 25,000 children grow up with same-sex parents. The Netherlands was the first country to make marriage legal for same-sex partners in 2001. In the Netherlands, the pride parades are legendary – and more often than not, by boat! But I digress. 

The Pure Goat Company was founded by Rogier and Frank, who while not romantically involved, are still strong supporters of all kinds of family units. They also care a lot about purity, love, inclusivity, and sustainability, which are the key words in the Pure Goat brand ethos. All of the products of The Pure Goat Company are purely organic and derived from the milk of Dutch goats. In Amsterdam, during the Pride Amsterdam event, these posters greeted the crowds.

Ad agency: fitzroy

gay

Colorado Agency Cactus Tapped to Rebrand Washington County Convention and Tourism as ‘Greater Zion’

Cactus, an independent strategic creative agency specializing in health and recreation brands, has launched a campaign for Utah’s Washington County Convention and Tourism Office. The agency won the business in November after a competitive pitch.

The new brand renames the State of Utah’s Washington County as Greater Zion, with the aim to unify and celebrate the area’s diverse tourism offerings, spread visitation throughout the region and entice visitors to stay longer.

“Tourism is one of the largest economic drivers in our area, and visitation has grown substantially in recent years,” said Kevin Lewis, director of the Greater Zion Convention and Tourism Office. “One of our key objectives was to distribute visitation throughout the entire area in a way that would inspire longer visits. Cactus helped us develop a cohesive countywide brand to represent all our towns, attractions, parks, and other tourism entities to encourage discovery. The Greater Zion brand anchors us to Zion National Park but also allows us to talk about the many state parks, national conservation areas, communities and activities available within the county. Our vision with the new brand is simple: Inspire Greater. Experience Greater. Live Greater. Beauty and wonder don’t end at Zion’s edge.”

 

Located in the southwest corner of Utah, Greater Zion encompasses more than 2,400 square miles and includes Zion National Park, the fourth most-visited national park in the United States. Four other state parks with year-round recreational land offer some of the best scenic activities such as mountain biking, off-highway vehicle riding, 12 top-rated golf courses, and world-class cultural performances at Tuacahn Center for the Arts. 

 

The vibrant communities of St. George, Springdale, Hurricane, Ivins and towns in between offer a wide range of lodging options, dining experiences and access to outdoor pursuits through local outfitters and tour companies. Host to the 2021 IRONMAN 70.3 World Championships, Greater Zion is also a world-class destination for sporting events, conferences and meetings. 

 

Media for the campaign includes TV, online video, OOH and social media in the Rocky Mountain Region, covering five states: Arizona, California, Colorado, Wyoming and Nevada along with national and international marketing efforts.

 

“Agencies talk a lot about putting their clients on the map, but with Greater Zion, that’s literally what we’re doing,” said Jeff Strahl, creative director at Cactus. “Three months ago, Greater Zion didn’t exist. We worked with the Washington County Tourism Office to turn a collection of communities lacking a cohesive identity into a unified brand they can be proud to stand behind.”

 

Greater Zion gives context and language to the communities in Washington County, allowing them to easily communicate where they are and what they have to offer to their audiences. It creates a unified sense of place that Washington County has been searching for for a long time. This brand will not only bring communities together, but it will also bring people from around the world together. This place is greater than just one park. This place is greater than just one adventure. This place is Greater Zion.

Advertising Agency: Cactus, Denver, CO (USA)

Brand/Client: Washington County Convention and Tourism Office

Artists, fans, labels: Here's how to claim the money PledgeMusic took from you

I was initially going to call this article “Crowdfunding to make music to crowdfund to,” but Dabitch put her foot down as that was too much music geekery even for her. In retrospect, explaining it was a reference to Spacemen 3’s “Taking drugs to make music to take drugs to,” didn’t exactly help my case, but you know.

Back in April, we reported that PledgeMusic was having trouble paying the musicians who were using its crowdfunding platform to raise funds to make music. Turns out that “having trouble,” is a nice euphemism for “cheating musicians out of cash.” 

In May, the UK-based crowdfunding platform’s co-founder Benji Rogers dropped an “oh by the way we’re headed into bankruptcy,” note on Medium, leaving in its wake a lot of questions. Like ‘Where’s my money?” “How do I fulfill the pledges to my loyal fans who supported me?”

The news probably came as less of a shock to the artists as it did the musicians who had been dealing with this for a while. According to Billboard:

“PledgeMusic acknowledged its issues paying artists earlier this year and asked for a three-month grace period when Rogers returned to the company to help correct the issues. No details have been given about causes leading to PledgeMusic’s financial insolvency, but a former employee told Billboard in January that artists’ crowdfunded money had gone to fund ongoing operations instead of holding it “on account.” Last month, the company’s subsidiary NoiseTrade was acquired by Paste Media.”

Those who hadn’t heard the news and visited the website recently were greeted with this bit of legalese:

“A winding-up order was made against Pledgemusic.com Limited in the High Court of Justice on 31 July 2019. As a result of the making of the order, the Official Receiver becomes liquidator of the company. Any enquiries should be forwarded to LondonB.OR@insolvency.gov.uk, quoting reference LQD5671373”.

A few days ago, Hypebot, which has been doggedly investigating this matter has tracked down a form you need to fill out in case you believe you are owed money by PledgeMusic.


“While lacking a firm deadline, the form is fairly straightforward. Any artist, label or fan affected should fill out the form and send it in with any receipts or proof asap. Download it here.

You can then email it back to Sultana.Begum@insolvency.gov.uk

Meanwhile, the ever-wry Trichordist points out that Pledge didn’t bother to make this information known. Still, they continue,  “…this is good for fans who pledged but believe their money never got to the artist, the artists who are owed money by Pledge and of course the vendors who are owed money for goods they made or services rendered for Pledge campaigns (like Bandwear that is apparently owned $200,000).” 

They certainly aren’t the only ones. As of last month, the band Failure was owed $70,000. Who knows how much money bands are owed when all is said and done. One can only hope that despite the time it’ll take to recover the funds, the process can begin now that the musicians have the info.

Perhaps there’s light at the end of the tunnel. Let’s all hope it isn’t a train, to paraphrase a song written by the Trichordist’s founder. Sorry, Dabs. Had to.

big tech

big tech

We Spent a Night at the Taco Bell Hotel, Where Everything Is Supremely on Brand

That gong you just heard? You know it as the signature sound of Taco Bell from its commercials, but now it also summons guests to The Bell: A Taco Bell Hotel and Resort. The over-the-top experiential marketing experience is open for just four days in the desert east of Los Angeles, taking over a boutique…

Australia vs England hostilities spread beyond the cricket field – "because Vegemite tastes like Australia."

For the record, Marmite started it, in case the brewer’s yeast spread’s parents are reading this. Marmite (a softer, gentler, more polite version of Vegemite) was handing out free jars of Marmite at the Ashes in an attempt to woo those attending. The Australia vs England hostilities have now spread beyond the cricket field – heh, “spread”, see what we did there? In the press, Vegemite and Marmite are having it out in ad spreads. Ad spreads hehehe. Fine, I’ll see myself out.

“G’Day” the ad reads and continues: 

“News has reached down under that free jars of marmite are being handed out at the ashes to try and prove it tastes better than our Vegemite. 

Are you guys barmy?

Of course the refined English palate will prefer yours.
You see, Vegemite is a far stronger taste, made of resilience and fortitude with a dash of cunning and guile. Vegemite tastes like back-to-back tons on your return test. Vegemite tastes like a come-from-behind victory by 251 runs.

You lot won’t like the taste of Vegemite, because Vegemite tastes like Australia.

Catch ya at Lord’s. “

I must say, even if I don’t understand half of it because I am neither British nor Australian, nor am I wise to the ways of cricket, I love the tone of this ad. It’s all chest-thumpingly proud of being not only an acquired taste but even more so than the other polarising-taste spread, Marmite. For the record, I like them both, on hot and slightly buttered toast. Fite me.

Matt Gray, Vegemite spokesperson in Australia said “It’s not often we get brought into such a large scale international conflict. However, we found Marmite’s behaviour to be a little untoward. It’s just not cricket to give away Marmite at the cricket. We just want to set the record straight that Australians will always prefer Vegemite as Vegemite actually tastes like Australia. The English are welcome to their mild Marmite, it probably suits their sensitive palates a little more.”

Thems fighting words.

OOH

? O poder dos fandoms: como o Twitter está mudando o consumo de música na internet

48% dos usuários usam a plataforma para acompanhar artistas musicais

O post ? O poder dos fandoms: como o Twitter está mudando o consumo de música na internet apareceu primeiro em B9.

The One Club Partners with Spotify On Portfolio Night All-Stars and Young Ones Student Awards

The One Club for Creativity, the world’s foremost non-profit organization recognizing creative excellence in advertising and design, has announced a partnership with Spotify to serve as exclusive sponsor of the club’s 2019 Portfolio Night All-Stars program and provide a client brief for the 2020 global Young Ones Student Awards.

 

Long recognized as the world’s largest advertising portfolio review program, Portfolio Night is a fast-paced evening of advice, networking and recruitment that takes place in dozens of cities across the globe on the same date to help the next generation of creative talent to enter the industry.  

 

A highlight of this one-of-a-kind program is Portfolio Night All-Stars, where industry professionals from each city host select the single most outstanding young creative in their market with the best portfolio.  These talented All-Stars will be flown to New York, courtesy of The One Club, and spend August 12-16 working on a creative brief from Spotify.  During the week, the All-Stars will meet with Spotify creative teams for mentoring and feedback on their creative ideas, and present their work to representatives from the brand on the final day.

 

In addition, Spotify will also provide a brief for 2020 Young Ones Brief Competition, which tasks a team of college students with creating client work with the chance to earn a One Show Pencil.  The program is part of The One Club’s global Young Ones Student Awards, one of the most acclaimed competitive showcases for college students studying advertising, digital communication and design.

 

“Spotify and The One Club share a passion for creativity, and these two programs are recognized for identifying and elevating the next generation of creative talent,” said Alex Bodman, Vice President, Global Executive Creative Director, Spotify.  “Portfolio Night All-Stars in particular has a history of engaging top young creatives from around the globe, and we look forward to working with this year’s winners and seeing what exciting ideas they bring to Spotify.”

 

“Professional development is one of our four key pillars of programming, and we’re thrilled to have Spotify as a partner to help us bring these two programs to students around the world,” said Kevin Swanepoel, CEO, The One Club.  “Their support and participation in Portfolio Night and Young Ones will have a direct, positive impact on future generations of creatives.”

 

Spotify was recently named The One Show’s 2019 In-House Agency of the Year, as determined by the total number of Pencils won.  The brand picked up four One Show Gold Pencils this year — three for “Your 2018 Wrapped” and one for “David Bowie in Here” — along with three Silver, three Bronze and eight Merits.  In The One Club’s recent ADC 98th Annual Awards, the jury of global creative leaders presented Spotify with two Gold Cubes (also for “Your 2018 Wrapped”), two Silver, four Bronze and two Merits.

announcement

announcement

Renault: The Getaway

Renault Integrated Ad - The Getaway
Renault Integrated Ad - The Getaway

Russia Opens Antitrust Inquiry Into App Restriction at Apple

Russian officials are investigating Apple’s moves to remove parental control apps from its App Store shortly after it released a competing service.

MSD: Today My Plan Is

MSD Print Ad - Today My Plan Is
MSD Print Ad - Today My Plan Is
MSD Print Ad - Today My Plan Is

We did a contraceptive campaign, aimed at young people and adolescents in order to raise awareness about decisions.

As Ire Over Gun Sales Builds, Walmart Conducts a ‘Thorough’ Policy Review

After a mass shooting inside a Walmart store in El Paso, Texas–which came on the heels of a Walmart employee gunning down two coworkers inside another store in Mississippi–the retailer has removed in-store displays of violent video games. But Walmart, which sells rifles and shotguns in some of its stores, has not commented on any…