Texas-based migrant advocacy group RAICES, one of the leading voices in the political debate over President Donald Trump’s immigration policies, today posted a letter calling for ad agency network Ogilvy to stop working with U.S. Customs and Border Patrol. Published on Twitter, the letter is addressed to Lauren Crampsie, president of Ogilvy’s New York operations,…
*Silver Prize – El Sol Festival* In order to launch the latest version of the NOVA phone, we decided to launch and promote the brand from an emotional perspective, which we think is determinant to keep the target audience captive and to incite them to buy the product.
Commercials for the launch of the new Takis Zombie
The print emphasizes the difference between people, showing that, even then, there is always a similarity. In the material was used a letter in common in several names, which was highlighted with the use of italic and bold.
The TresCuatroTres football specialist website not only deals with current affairs, but also has an important section that talks about old school football. That is why the campaign, to communicate the importance of this section, shows video games, consoles and computers where football was played at the time of the section so that we understand how far your love for soccer has always been.
The move came as Republican leaders have blamed video games for mass shootings, despite a lack of evidence. Democrats have pushed Walmart to stop selling guns, but it does not plan to do so.
Renault has launched its latest campaign ‘The Getaway’ starring brand ambassador and legendary French striker Thierry Henry for its sponsorship of Sky Sports’ coverage of the Premier League.
Shot in the style of a classic getaway movie, we see Thierry Henry play the role of ‘The Transporter’ whose mission is to help football fans ‘Get to the Game in Style’. Thierry and his Renault rescue fans from the everyday commitments such as shopping or going to the gym to get them back in time to watch the football on Sky Sports, whether at home or the local pub. I need a driver like this in my life.
The campaign created by Publicis•Poke features two 60-second & 30-second films titled ‘The Big Shop’ and ‘Game Over’ that when cut-down serve as idents broadcast during 128 live games and various non-live programming across the 2019/20 Premier League season on Sky Sports.
Adam Wood, Marketing Director – Groupe Renault UK and Ireland said: “The renewal of our partnership with Sky Sports is about celebrating the dedication of football fans to be part of the game. Football fans show a zest for life, a desire to succeed and a spirit of togetherness, and will try to be at the game no matter what.”
Dave Monk, Executive Creative Director – Publicis•Poke
“We’ve all been there, there’s a big game on telly but you’ve got something equally big on that you can’t escape; Your sons ballet class, your daughters best mates 9th birthday, or that big weekly shop. Take one beautiful Frenchman, a couple of brand spanking new Renaults, a legendary directing / cinematographer combo and a cracking soundtrack, and you’ve got a visual feast that should get footy fans revved up for the new footy season”
PUBLICIS•POKE CREDITS
TITLE: Renault Sky Sports Sponsorship
CLIENT: Renault UK
CLIENTS: Adam Wood, Olivia Kaye, Chriso Antoniou
BRIEF: (sum up in one sentence) To grow awareness and affinity of Renault through the Sky Sports Premier League sponsorship
ADVERTISING AGENCY: Publicis•Poke
EXECUTIVE CREATIVE DIRECTOR: Dave Monk
GROUP CREATIVE DIRECTOR: Colin Byrne
SENIOR CREATIVE TEAM: Andy Thirsk & Matt Comras
PLANNERS: Calvin Lyon & Will Elliot
BUSINESS DIRECTOR: Stuart Pond
ACCOUNT DIRECTOR: Abby Fox
ACCOUNT MANAGER: Luke Cox
HEAD OF FILM PRODUCTION: Colin Hickson
AGENCY PRODUCERS: Emma Havard-Jones, Joss Haynes
MEDIA BUYING AGENCY: MGOMD
PRODUCTION COMPANY: Pulse Films
DIRECTORS: 32
PRODUCTION COMPANY PRODUCER: Shirley O’Connor
DOP: Sean Bobbitt
EDITOR: Ten Three
POST-PRODUCTION COMPANY: Time Based Arts
AUDIO POST-PRODUCTION COMPANY: Factory
ILLUSTRATOR: Sam Gilbey
DATE RELEASED: 9TH August
Entre as novidades anunciadas pela Electronic Arts para o FIFA 20, o Modo Carreira permitirá que os jogadores escolham mulheres como treinadoras. A adição de técnicas vem como parte de um anúncio maior de que o FIFA 20 apresentará um sistema detalhado de edição de avatar para os gerentes. Esta não é a primeira vez …
O post FIFA 20: jogo traz treinadoras entre as opções de técnicos apareceu primeiro em B9.
Uma das grandes redes de pizzarias nos Estados Unidos, o Pizza Hut deve em breve começar a colocar em prática um plano audacioso que pode mudar completamente a forma como a companhia toca seus negócios. De acordo com informações obtidas pelo Today, a empresa planeja fechar nos próximos meses cerca de 500 de suas quase …
O post Pizza Hut deve fechar 500 unidades nos EUA para focar no delivery apareceu primeiro em B9.
Who knew 20grams of protein could taste so sweet?
Scotch Brite lint rollers — they get fur off furniture.
We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly.
É véspera de mais um McDia Feliz, data que o McDonald’s tradicionalmente vende Big Macs para o Instituto Ronald McDonald, sua organização sem fins lucrativos que ajuda crianças e adolescentes com câncer. E para promover a edição 2019 do evento – que marcará a 31° realização do dia – a rede resolveu reinventar um de …
O post McDonald’s muda jingle do Big Mac para o McDia Feliz 2019 apareceu primeiro em B9.
Works by Nick Cave, Nathalie Djurberg, John Giorno and others have been choreographed into the landscape for an Apple-New Museum walking tour.
When news broke earlier this week that independent, famously “crazy” creative agency Barton F. Graf would shut its doors at the end of the year, many ad industry veterans shared their thoughts on the implications behind the slow closure of a shop known for making legitimately unusual work for a wide variety of clients while…
With the next generation of wireless network, 5G, set to open the door to a host of new connected-device markets, Qualcomm has been remaking its marketing operations to accommodate a dramatic expansion of its customer base. After years of catering to the same 300 or so mobile manufacturers, the telecom equipment giant is now in…
Naloxone, sold under the brand name Narcan, is a nasal spray that can revive someone who has overdosed on heroin, OxyContin, fentanyl or another opioid. A generic spray will be available to consumers by the end of 2019. The spray, which blocks the effects of these drugs, can be bought in 4 oz. doses at pharmacies and does not require a prescription. Naloxone costs $140 at full retail, but 93% of insurance companies cover it, according to Robert Valuck, a pharmacy professor at the University of Colorado Anschutz Medical Campus and executive director of the Consortium, which is the state’s anti-opioid task force. More than 500 pharmacies in the state claim to stock it, and any can order it.
The billboards are extremely straightforward. The headline simply states that most opioid overdoses happen at home. The payoff is “Naloxone stops an overdose and saves lives” and BringNaloxoneHome.org.
The objective is simply to inform the public about this new drug available now, so we’ll let the execution slide. Different door colours do not a varied campaign make, really, but in this case, the doors are there to be the colour that makes people read the line. The doors also serve another purpose, they are the kind of doors you’d find behind white pickets fences and manicured laws, telling the reader that opioid addiction can happen anywhere. It can be friends, neighbours, family members in need. Overdosing deaths are a preventable outcome.
“People have a tendency to think that overdoses happen to the homeless or other people they don’t know,” said Norm Shearer, Partner and CCO at Cactus. “But in actuality, most of the people accidentally dying from opioids are those who are taking prescription drugs in their homes. We want them to know there is a spray that can literally bring someone back from the dead.”
In 2016, the Colorado Department of Public Health and Environment issued a standing order that allows pharmacies and harm-reduction organizations to dispense the drug to anyone. Still, confusion about the life-saving drug abounds: In 2018, 543 Coloradans were known to have died of drug overdoses linked to prescription opioids or heroin.
Advertising Agency: Cactus, Denver, CO (USA)
Brand/Client: Colorado Consortium for Prescription Drug Abuse Prevention
There’s a big difference in how it feels to be stoned out of your mind versus just “barely high,” but a new PSA campaign out of Ontario wants to remind cannabis fans that any level of buzz is enough to make you an unsafe driver. Created by McCann Worldgroup Canada for the government of Ontario,…
“Seja homem, rapaz!” Os meninos ouvem isso desde criança e aprendem que ser homem é não chorar, não ter fraquezas, não sentir medo, não expressar sentimentos… mas será? Será que isso não acaba contribuindo para gerar muita desigualdade e até muita violência desnecessária? Será que não está na hora de repensarmos esses modelos e mudarmos …
O post Mamilos 209 – Homem Pai apareceu primeiro em B9.
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