While streaming content companies have long tried to make the idea of going to the movies a stale pastime, a Portland-based agency’s new robotic popcorn machine is trying to bring a bit of life to the novelty snack. For Amazon’s pop-up experience in New York City last week promoting Fire TV, Dotdotdash built Pop Bot,…
In a country with only around 40 ATMs for every 100,000 citizens, Ogilvy Bolivia is taking a page from Uber’s playbook to make cash more available on the go. The agency is forming an ambitious financial-tech startup called Blink, whereby users can hail nearby taxi drivers to dispense cash in exchange for an app-generated code…
Hulu’s ad sales chief Peter Naylor is out to change television advertising for the better. Amid an ever-increasingly competitive landscape for streaming services, Naylor, who headed up digital advertising sales at NBCUniversal before making the jump to Hulu in 2014, is working on honing the platform’s offerings for users and for advertisers, including non-interruptive binge…
Insurance might not be the first category you think of for emotional storytelling. Insurance advertising tends to trade in absurdist humor (see: Geico) rather than dramatic attempts to touch on human emotions. It’s more likely to be remembered for tonedeaf misfires than for successfully channeling human emotion. And yet Travelers Insurance does the unexpected in…
Pepsi has chosen TBWAChiatDay New York as lead creative agency for the Mountain Dew brand following a closed, Omnicom-only review. “We enjoyed a long and fruitful relationship with BBDO New York and are grateful for the partnership,” Mountain Dew vice president of marketing Nicole Portwood said in a statement confirming the switch. “We’re excited about…
Facebook said it plans to treat the 2020 census in the U.S. like an election–presumably more like the 2018 midterm elections, which it took several steps to protect, and less like the 2016 presidential election, which was marred by controversies. The social network’s plans for 2020 were part of its second update (embedded below) to…
Entre os players que irão entrar na guerra do streaming à partir deste segundo semestre, o serviço da WarnerMedia até o momento é um dos que mais andam silenciosos no quesito “conteúdo original”. Desde as primeiras notícias da existência e lançamento do canal no fim do ano passado, a única informação que surgiu sobre a …
O post Streaming da WarnerMedia vai produzir série animada de “Gremlins” apareceu primeiro em B9.
Paddy Power kicked off a tactical digital out of home (DOOH) campaign to target this year’s Ascot crowd with humorous commentary, daily deals, and live results. The campaign featured on screens in and around Waterloo and Clapham Junction rail stations, targeting racegoers along the commuter route between London and Ascot.
Humorous one-liners were updated throughout the day, reacting to events, fashion mishaps, and even the weather, all delivered with the tongue in cheek humour that has become synonymous with the Irish bookmakers.
The campaign was created in-house with production by Grand Visual and planning and buying by MediaCom. The responsive campaign is delivered through OpenLoop, the dynamic creative optimization platform from QDOT.
Nearly a year after Droga5 won creative duties for Twizzlers (along with a spate of other Hershey brands, including Almond Joy, Mounds and York), the agency has unveiled its first work for the iconic candy brand. The lighthearted campaign comes wrapped in a new tagline for Twizzlers, “Chew On It,” and is brought to life…
Um dos grandes diferenciais do carro elétrico hoje é que, por não contar com um motor a combustão, sua performance é completamente despida do tradicional barulho que acompanha os veículos. Mas por mais que a experiência sonora seja um alívio para as grandes cidades (cuja proliferação barulho poderia diminuir de forma drástica com a popularização …
O post Para evitar acidentes, carros elétricos serão obrigados a fazer barulho na União Europeia apareceu primeiro em B9.
An allusion between the audio box from whatsapp and a corpse bag to remind people that any kind of distraction while driving may be lethal.
Every organization’s DNA is its people. Rooms can change, a logo might get brighter, but it’s the people who carry the true essence of the company. Needless to say that every piece of the perfect puzzle is unique. People have different backgrounds, interests, hobbies, side projects, and much more to make them uniquely special.
Swedbank’s diversity campaign “Come, as you are” features only its employees, people with different life paths, hobbies, and interests, so every one of them enriches the organization with a different approach to life.
Mr. Binder’s thousands of reports for The Times included coverage of the Berlin Wall’s construction in 1961 and its destruction in 1989.
Did you know that Snapchat allows you to add GIFs to your Snaps? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Once you’ve taken a photo or video Snap, tap the stickers icon on the right side of the screen. Note:…
On the heels of Apple being honored as Creative Marketer of the Year at Cannes Lions, we wanted to know what sparks the creatives at Apple’s dedicated advertising agency TBWAMedia Arts Lab. On the final day of the International Festival of Creativity we caught up with TBWAMAL global president Katrien De Bauw and global CCO…
Trends show that many millennials are abandoning alcohol or, at least, binge-drinking culture. And as part of that trend, Americans have been turning to aperitifs to enjoy the culture of drinking without the hangover and negative effects. To capitalize on those trends, Helena Price Hambrecht and Woody Hambrecht have created Haus, a low-alcohol direct-to-consumer aperitif…
Cases of sexual violence are rampant in Nigeria and are hardly reported or made public due to a lot of factors. This campaign seeks to encourage everyone to speak out more against this vice and expose the perpetrators. Exposing them publicly will thereby act as a deterrent and increase the possibility of ending sexual violence once and for all.
Local newspapers are like leopards. Nearly extinct in places. Critically endangered in others. It’s past time to ask, how many newspapers can our nation lose without widespread detachment from civic affairs for years to come? In the last decade and a half, nearly one in five newspapers has shuttered, according to research by the University […]
The post The Vindicator Has Just 60 Days Left On Its 150-Year Run appeared first on Adpulp.
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