Ogilvy CEO Tells Staff That Agency Will Continue To Work With Customs and Border Protection

After facing weeks of criticism from employees for the company’s work with U.S. Customs and Border Protection, Ogilvy CEO John Seifert sent a memo to staff today informing them that the agency will continue its work with the law enforcement organization. “Some of you feel strongly that we should stop working for CBP,” he wrote…

Liberty Mutual’s Ads Are Going in Some Very Weird Directions, and It’s Working

For more than five years, Liberty Mutual has been known for its ads with the Statue of Liberty in the background–but that hasn’t always been a good thing. The campaign, officially called “Truth Tellers,” has traditionally been bland at best and grating at worst (as illustrated by the internet’s oddly intense backlash against the 2016…

Twitter Holds 40 Tweet-Ups Around the World to Drive Conversation Across Borders

Twitter drives conversation across the globe every day, but now it’s making the experience more personal with real-world Tweet-Ups, connecting people via video chat in dozens of places as varied as a refugee camp in Greece and New York’s Grand Central Terminal. In its largest experiential marketing event so far, the company is inviting people…

Martin Sorrell Slams Holding Companies’ Data Strategies and Insists Facebook and Google Are Not ‘Frenemies’

Martin Sorrell has examined the ways major holding companies are approaching advertising’s biggest challenges regarding customer data, and for the most part he is unimpressed. The former WPP CEO and current executive chairman of S4 Capital opened Adweek’s inaugural NexTech conference this week with a keynote discussion that touched on many of the topics covered…

HBO Boss Defends 50% Programming Increase, Isn’t Worried About Losing Game of Thrones

HBO’s programming output increased 50% this year under new parent company AT&T, but execs say the network is still able to uphold its brand quality. The network used to average 100 hours of original programming each year, but that number jumped to 150 hours this year, HBO programing president Casey Bloys told reporters today at…

This Campaign Uses FaceApp to Age Pictures of Those Whose Deaths Sparked Outrage and Protest

As the internet was becoming obsessed in recent weeks with FaceApp’s new photo-aging feature, three McCann New York creatives realized that the platform can be used to make a visual statement about the impact of police actions and gun violence. Senior designer Emely Perez came up with the initial idea to honor victims like Trayvon…

McDonald’s enfim contra-ataca e faz piada com o Burger King em outdoor

Os últimos meses não foram fácil para o McDonald’s. Mesmo se mantendo como a marca mais famosa no mundo do fast food e ainda sendo capaz de ter as maiores receitas do meio, a rede assistiu a rival Burger King não apenas ver sua aposta na tiração de sarro dar certo como lhe render inúmeros …

O post McDonald’s enfim contra-ataca e faz piada com o Burger King em outdoor apareceu primeiro em B9.

Não entre em pânico: “O Guia do Mochileiro das Galáxias” vai virar série no Hulu

Está na hora de preparar sua toalha mais uma vez. De acordo com o Deadline, a Hulu deu sinal verde para a produção de uma série baseada em “O Guia do Mochileiro das Galáxias”, a célebre série de livros cômicos de ficção-científica de Douglas Adams. O projeto a princípio será escrito e produzido por Carlton …

O post Não entre em pânico: “O Guia do Mochileiro das Galáxias” vai virar série no Hulu apareceu primeiro em B9.

Haier: Vegetables

Print
Haier

Let your vegetables live longer

Advertising Agency:Glickman Shamir Samsonov Publicis. Tel Aviv, Israel
Vp Creative:Adi Bruner
Art Director:Dari Zuron
Copy Writer:Dari Zuron, Tami Melzer Rosenwaks
Photoshop Designer:Hagai Shaked, Yigal Levi
Account Manager:Michal Shamai Richman
Studio Manager:Einat Shabo

Hertz: More of Germany, More of Italy

Print
Hertz

Rent a car, see more places, take more photos.

See more of Germany
See more of Italy

Advertising Agency:Shimoni Finkelstein Perlmuter, Tel Aviv, Israel
VP Client:Yossefa Galante
Studio:Leigh Dorneanu
Creative Team:Or Milshtok, Matan Halak
Vp Creative:Tal Perlmuter

reSET-O: Another Moment

Print
reSET-O

For people struggling with opiod use disorder (OUD) or substance use disorder (SUD), a trigger or craving can strike at any moment. Their clinicians can’t always be there to help, but now reSET-O and reSET can be on hand 24/7 to keep them on the road to recovery. As the first and only prescription digital therapeutics for OUD and SUD, reSET-O and reSET needed campaigns that shined a light on the unique challenge of this epidemic. Set on a rural street in the early morning hours, the solitary image of a man with his back to the camera captures the tension of this moment. Will he relapse or reSET? Frenetic typography reveals his inner dialog as he contemplates using, while the orderly type showcases his newfound control because he can reach for reSET-O instead. For the reSET campaign, an urban street and female character is used to depict a demographic greatly impacted by substance abuse. This honest, arresting depiction of the 24/7 struggle of recovery helped clinician see the value of this new treatment modality and its potential to improve lives.

Advertising Agency:FCB Health, United States of America
Vp:Lynn Nezin
Strategic Planning Director:Lynn Nezin
Account Executive:Hannah Rosenfield
Group Account Supervisor:Frank Somma
Svp:Suzanne Silbergleit
Group Management Director:Suzanne Silbergleit
Senior Producer:Karen Ferrari
Copywriter:Ben Firke
Copy Supervisor:Liz Glines
Art Supervisor:Luis Ramos
Associate Creative Direcoor:Michael Kowalski
Art:Michael Kowalski, Mike Gordon
Vp Associate Creative Director:Rod Sheck
Copy:Rod Sheck
Creative Director:Mike Gordon
SVP Group Creative Director:Jesse Kates
Executive Creative Director:Kevin McHale

Centre for Independent Living / The City of Toronto: The Inaccessible Transit Shelter

Centre for Independent Living Ambient Ad - The Inaccessible Transit Shelter

We made a transit shelter completely inaccessible by closing it off with glass. The headline ‘Feeling Left out?’ was quickly paid off with the copy “Over 400,000 Torontonians living with disabilities do, too.’

Benefit Cosmetics: Hello Happy

Benefit’s golden rule: don’t take yourself (nor your makeup) too seriously. This is why Benefit’s instant beauty solutions are all about making beauty feel good and be fun. Because laughter is the best cosmetic, showcasing your best and most truthful self. Benefit Cosmetics are like your super funny, free-spirited, badass girlfriend. You count on them to always have your back, to break some rules and be down for a good time. We wanted to spread the laugh and were more-than-happy (pun intended) to communicate this joyful global message around 44 countries.

Video of Coreography

Video of Hello to camera

Video of Bouncing balloons

Video of Jumping to the pool

Video of Kiss by model

Video of Fly with balloons

Video of Go with the fan

Video of Silly Faces

Video of Tarzan

Video of Selfie with model

Benefit Cosmetics: Hello Happy 2.0

For it’s 2.0 Hello Happy Campaign, Benefit Cosmetics launched a soft foundation including the flawless brightening option and the velvet powder. Orchid was commissioned to help build the launch campaign of its social platform introducing the 12 new shades.

Video of 16-9-Hot n heavy

Video of Benefit – Hug & Splat

Video of Benefit – Paiting_class

Video of Benefit – Roller_disco

Video of Benefit – Subway

LG: LG OLED TV AI ThinQ – The Wonder of LG OLED TV l 60

Introducing 2019 LG OLED TV AI ThinQ Step into the wonder of LG OLED TV AI Picture ? AI Sound ? AI Smart

Video of 2019 LG OLED TV AI ThinQ l The Wonder of LG OLED TV l 60

Globes: MAD Believers

Globes Print Ad - MAD Believers
Globes Print Ad - MAD Believers
Globes Print Ad - MAD Believers
Globes Print Ad - MAD Believers

A series of print ads designed to promote the annual MAD conference for marketing, advertising, digital and communications, initiated by the Globes economic magazine.

Haier: Longer Life

Haier Print Ad - Longer Life

Good Food For Good: What Are You Putting On Your Food?

Good Food For Good Print Ad - What Are You Putting On Your Food?
Good Food For Good Print Ad - What Are You Putting On Your Food?
Good Food For Good Print Ad - What Are You Putting On Your Food?

Traditional ketchup is up to 1/3 added sugar. Good Food for Good sweetens theirs with just 1 date.

Pro Wrestling Returns to TNT for the First Time in 18 Years

After 18 years, TNT is ready to get back in the wrestling ring. The network will begin airing weekly matches from new professional wrestling league All Elite Wrestling (AEW) on Oct. 2, it announced today at the Television Critics Association’s summer press tour in L.A. The upstart AEW will make its TNT debut just two…

Burger King lança comercial com audiodescrição

Pela primeira vez no Brasil, o Burger King traz um comercial com audiodescrição na TV aberta. A campanha permite que deficientes visuais ou não possam ser impactados pelo mesmo filme. Normalmente, esse recurso fica disponível acionado pela tecla SAP. O protagonista da campanha é Eduardo, consumidor do BK e deficiente visual, e que no vídeo …

O post Burger King lança comercial com audiodescrição apareceu primeiro em B9.