Jul 01

Pepsi Sends Mountain Dew Account to TBWA After 46 Years With BBDO

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Pepsi has chosen TBWAChiatDay New York as lead creative agency for the Mountain Dew brand following a closed, Omnicom-only review. “We enjoyed a long and fruitful relationship with BBDO New York and are grateful for the partnership,” Mountain Dew vice president of marketing Nicole Portwood said in a statement confirming the switch. “We’re excited about…

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