CPB Vet Joins Deutsch’s Los Angeles Office as Head of Experience

Deutsch has appointed Ivan Perez-Armendariz to its Los Angeles office as evp, head of experience. He fills the role of chief digital officer currently held by Pam Scheideler, who is leaving the agency. Scheideler personally selected Perez-Armendariz for the role as she departs Deutsch after over six years with the agency, according to a statement….

Men In Black: International: Official Trailer

Video of MEN IN BLACK: INTERNATIONAL – Official Trailer

Toy Story 4: Stories

Video of

The Kid Who Would Be King

The Kid Who Would Be King underperformed in the theatrical window. The Home Entertainment division was tasked with repositioning the title in order to appeal to the core audience. Due to the repositioning of the title, as well as the successful marketing plan, the physical release ended up performing +15% above expectations, and the digital release performed +28% above expectations.

Video of KWWBK Quest Final Physical Digital

The Handmaid’s Tale: The Handmaid’s Tale: Season 3

Video of The Handmaid’s Tale: Season 3 Trailer (Official) • A Hulu Original

Amazon Prime Video: Carnival Row Train Teaser

To introduce the new Amazon Original series, Carnival Row, we created a tease that clearly delineates the caste system of this fantasy world in a simple, stunning visual.

Video of Carnival Row – Official Teaser: Welcome to Carnival Row | Prime Video

Pirinsko: High Altitude Beer Sampling

Video of high alltitude beer sampling | pirinsko | online video

Wook: Horror Books, History Books, Love Stories

Wook Print Ad - Horror Books, History Books, Love Stories
Wook Print Ad - Horror Books, History Books, Love Stories
Wook Print Ad - Horror Books, History Books, Love Stories

Wook is Portugal’s biggest online bookstore.

To celebrate the 20th anniversary of Wook, Portugal’s biggest online bookstore, a new poster campaign created by Coming Soon Lisboa (the new agency founded by creative duo Marcelo Lourenço and Pedro Bexiga) has started this week with three different themes – each one dedicated to a classic book genre: horror books, historic books and love stories.

SKYN Condoms: Explore Yourself

SKYN Condoms Integrated Ad - Explore Yourself
SKYN Condoms Integrated Ad - Explore Yourself
SKYN Condoms Integrated Ad - Explore Yourself

Video of Explore Yourself by SKYN

Squeeze: Adventure In Fruits

Squeeze Print Ad - Adventure In Fruits
Squeeze Print Ad - Adventure In Fruits
Squeeze Print Ad - Adventure In Fruits
Squeeze Print Ad - Adventure In Fruits
Squeeze Print Ad - Adventure In Fruits

We aim to Create a catchy and unique visualization that can communicate our message representing the product variants. Establishing the brand image with a strong art direction shows the concept of “it’s Freshly packed fruit, squeezed and bottled,” because simply “Squeeze … Real fruits, Real good”

Advertisers Need to Pay More Attention to the Weather When Planning Campaigns

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the types of messaging that those audiences respond best to. On top of that, there is a fair amount of work that goes into determining who the…

Twitter Tapped WhatsApp’s Gap Kim as New Head of Global Business Marketing

Gap Kim, head of the Facebook-owned WhatsApp platform and brand management group, is switching social networks to become head of global business marketing at Twitter. In his new role, Kim will head up the team responsible for the marketing and messaging that enables businesses to understand the social network’s ad solutions. He will report to…

Para desespero de sites com paywall, Google vai corrigir bug que identifica usuário na aba anônima do Chrome

O Google já mantém há quase uma década e meia no Chrome um modo de navegação sem identificação do usuário que muitos conhecem como a “aba anônima” do navegador, mas a real é que este modo conta desde sempre um glitch que permitia a qualquer plataforma identificar quem estava acessando seus sites. Este problema acabou …

O post Para desespero de sites com paywall, Google vai corrigir bug que identifica usuário na aba anônima do Chrome apareceu primeiro em B9.

Honest Tea: Small Decision. BIG impact.

Honest Tea’s new stop-motion creative spots showcase the brand’s campaign, small decision. BIG impact. The miniature world depicted in the spots illustrate the power consumers have to create a lasting, positive impact on their own lives, their families, and the well-being of others around the world, just by making the relatively small choice to purchase an Honest beverage. Through Honest’s partnerships with Fair Trade USA and Organic Farming Research Foundation, they’re able to help consumers make a bigger impact on the world around them.

#LoveEQUAL: FaceApp

#LoveEQUAL Digital Ad - FaceApp

Biela Perla: Visual Dimensions

Biela Perla Print Ad - Visual Dimensions
Biela Perla Print Ad - Visual Dimensions
Biela Perla Print Ad - Visual Dimensions
Biela Perla Print Ad - Visual Dimensions

We have tried to bring new trends in digital design to the Slovak market. We used 3D tools to create original content. With this visual, we made the White Pearl brand more recognizable and original than the competition on the Slovak market.

Gelati Celesti: Moon

Gelati Celesti Print Ad - Moon

Social post celebrating the 50th anniversary of the Apollo Moon Landing.

Making Horizontal Career Moves Can Help You Grow Faster

How do you get from where you are today in your career to where you ultimately want to be? While there are many options, there are two common paths to advancement: climb the proverbial ladder in a traditional sense or lattice your way to your desired job. As you think and plan for your next…

On the Podcast: Talking Martin Sorrell, Amazon Prime Day and Cats

What do Cats, Amazon and Martin Sorrell all have in common? Nothing, really, except that all three are topics on this week’s Adweek podcast Yeah, That’s Probably an Ad. Adweek retail reporter Lisa Lacy joins co-hosts David Griner and Kimeko McCoy to talk all things Amazon Prime Day, while Adweek ad-tech reporter Ronan Shields discusses…

HotelTonight Brands the Booking Equivalent of FOMO: FOBO, the ‘Fear of Better Options’

Whether you suffer from it or not, you’re likely familiar with FOMO, the fear of missing out. But how about FOBO? That’s the “fear of better options,” and the new HotelTonight campaign leans into the concept to show the consequences of making a poor choice in booking a room. It could mean that you try…