Hasta La Creative!

Real estate giant Re/Max, which comprises over 125,000 agents in more than 110 countries and territories, is searching for a new home for its U.S. media buying and planning services. “Re/Max engages in this process every few years to remain competitive and ensure it continues to partner with the agency that will deliver maximum results…

Estamos chegando perto do começo de mais uma temporada de premiações, conforme não apenas os festivais inaugurais da época (como Veneza e Toronto) começam seus preparativos mas os estúdios e produções interessadas em cavar seu lugar na corrida inauguram as campanhas de divulgação dos filmes que devem figurar nas listas de fim de ano. Quem …

O post Tom Hanks é o Mr. Rogers no primeiro trailer de “A Beautiful Day in the Neighbourhood” apareceu primeiro em B9.

Media, Promo, PR, Online
Diesel

When every brand wants you online and liking, every social media publication DIESEL invites people to go off the grid and joins the Professor’s band.

After been commissioned to redesign and produce the iconic red jumpsuits of ¨the band¨, the brand has debuted its own capsule collection, teaming with the popular La Casa de Papel series. 

Fans, consumers and viewers will be eligible for an ultimate souvenir: DIESEL will provide the chance to be “part of the band.” A limited number of jumpsuits—really worn by the cast, on set—is up for grabs. Just visiting www.diesel.com/jointheband and follow the instructions from there—you’ll shortly find yourself off-the-grid, and ready for the next steps that include disconnecting from the internet and sending a fax to participate for one of the 150 original suits from the series.

The limited-edition capsule collection is already out in select DIESEL stores worldwide and on diesel.com.

Are you ready to Join The Band? Check out the new episodes of La Casa de Papel en Netflix.

Advertising Agency:Publicis, Milan, Italy
Creative Agency:CEO Publicis Italia & Global CCO Publicis WW: Bruno Bertelli
CCO:Cristiana Boccassini
Creative Directors:Thiago Cruz, Mihnea Gheorghiu
Creatives:Alex Eftimie, Anton Kuerschner, Dan Arango
Client Service Director:Eleni Charakleia
Head Of Digital:Pierluigi Roselli
Digital Account Director:Ilaria Castiglioni
Account Executive:Mirko De Martini
Senior Strategic Planner:Monica Radulescu
Social Media Manager:Doina Tatu
Producer:Matilde Bonanni, Alice Garbelli
Production Company:K48
Director:Leone Balduzzi
DoP:Karim Andreotti
Executive Producer:Barbara Guieu
Stylist:Giorgia Imbrenda
Set Designer:Claudia Bagorda
Editor:Samuele Schiavo
Colourist:Daniel Pallucca
Sound Design:Richard Aardenburg
Photographer:James Giles
Agency:2DM Management

Kroger, the largest grocer in the United States and the second-largest retailer behind Walmart, has named its first-ever creative agency of record. After a review process conducted by the brand, without the help of a search firm, DDB New York will take on creative duties for the flagship company and the brands under its banner….

Quem não ouviu falar de pessoas que morreram e voltaram? Ou que sua vida toda passa diante de seus olhos perto da morte? Afinal, o que são as EQMs? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (39min 15s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS Restoration …

O post Naruhodo #192 – O que são Experiências de Quase-Morte? apareceu primeiro em B9.

Salaried:

Hachette Book Group:
SUMMARY: The Advertising and Marketing Coordinator supports the Marketing & Publicity Director and collaborates with the marketing team to develop …
New York City, New York (US)

Barely five years ago, Verizon had more than 46 agency partners, and it outsourced nearly all aspects of its communications business. Cut to the present, and the telecommunications giant has essentially reversed course, with Verizon bringing “core competencies” of its communications business in-house–including a substantial chunk of its creative and brand-narrative work. As a result,…

The financial impact of ad fraud is expected to total $5.8 billion worldwide this year, invalidating 8% of display and 14% of video ad impressions, according to the Association of National Advertisers’ latest annual report. And while the conventional wisdom is that those crimes are perpetrated by foreign entities, multiple sources told Adweek that law…

Amazon certainly isn’t the first brand to experiment with 3D body scans, but it may be the first to really give consumers the willies. In May, Amazon made headlines for offering $25 gift cards in exchange for the scans, which raised concerns about not only its intent but potential breaches and/or exploitation. “If Amazon were…

The Dark Knight, Wonder Woman and their Justice League compatriots are under new management at a time when the streaming wars are heating up and superheroes are more popular than ever.