Hasta La Creative!

São tempos difíceis para os Direitos Humanos, e a Anistia Internacional sabe disso. A ONG está adotando um novo foco em suas mensagens a fim de aumentar a conscientização sobre a importância da defesa dos Direitos Humanos. Até hoje, a abordagem da Anistia Internacional para desafiar os abusos cometidos sempre se baseou em campanhas que …

O post Anistia Internacional adota nova abordagem para “popularizar os Direitos Humanos” apareceu primeiro em B9.

A nova campanha da Pantene incentiva homens e mulheres a celebrarem seus cabelos grisalhos naturais. Em #PowerofGrey, criado pela Gray London, vemos algumas mulheres falando sobre a aceitação de seus cabelos grisalhos, e convidando outras pessoas a questionarem crenças e preconceitos sobre os cabelos acinzentados. Além do vídeo, a campanha ainda contou com uma ação …

O post Pantene celebra os cabelos grisalhos em nova campanha apareceu primeiro em B9.

Que pessoas daltônicas “trocam” cores, todo mundo sabe. Mas como reconhecemos cores? Há apenas um nível de daltonismo? Afeta homens e mulheres igualmente? E como ele funciona? Confira no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (36min 49s) ======== Download | iTunes | Android | Feed Edição: Reginaldo Cursino ======== REFERÊNCIAS Colour vision of …

O post Naruhodo #193 – Como funciona o daltonismo? apareceu primeiro em B9.

The duchess turned down the chance to appear on the front cover of the edition celebrating powerful women.

Luxury auto brand Infiniti teamed up with global digital experience design agency Critical Mass on an immersive Instagram experience that enables users to feel like they are piloting a Q60 coupe around a racetrack. Critical Mass used quick reactions, a feature that recently debuted for Instagram’s quiz sticker, to power the experience. Visitors to the…

Print, Online
McDonald’s

McDonald’s™ shows the way in its new directional campaign featuring its iconic French fries. 

In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s™ France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century : minimalism. 

Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations. 

Thanks to this new campaign, you’ll never take the wrong way anymore ! 

Advertising Agency:TBWA, Paris, France
Executive Creative Directors:Benjamin Marchal, Faustin Claverie
Art Directors:Camille Roulant, Emile Chiumino
Account Supervisors:Xavier Royaux, José Jacinto, Benoit Kolb
Agency Account Managers:Jonathan Serog, Julie Montagne, Matthieu Charles

Here’s how victims are hooked, and what Facebook and the United States military say they can (and cannot) do about it.

Leonardo DiCaprio and Brad Pitt helped the director score one of the biggest opening weekends of his career.

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight different stories about love, in all…

For much of its 25-year existence, Starz has been focused solely on its premium cable rivals like HBO and Showtime. But as it looks to hold its own in a rapidly changing TV landscape–amid competition from both linear and streaming rivals–the company is no longer thinking domestically, but globally. During the past year, Starz has…