Hasta La Creative!

PawsToy is an exact plush toy replica of an actual animal from the shelter. It enables parents to monitor a child’s responsibility before adopting a real pet.

Pet Shelter Horjul was facing a challenge: every December, people called them to get puppy dogs and cats, which would eventually become Christmas gifts. The problem followed when a few weeks later the same animals got left on the street or were returned to the shelter. To deal with this situation the agency was asked to come up with a solution that exposed the problem and offered a relevant solution.

The idea was to offer an alternative to adopting a pet without thinking it through – we designed plush animals that looked exactly like shelter animals, so parents could give them as presents instead of real animals. The solution talked directly to parents and children, who wanted a puppy. It also enabled parents to monitor how determined the child is when it comes to daily pet responsibilities, which were also introduced on the design’s packaging in the form of “tips and tricks” video animation.

The products, presented at on a special website, were the focal point of the campaign, which quickly spread on social media and was followed by exposure on national media portals. The idea was presented in Slovenia only since the legislation only enables its residents to adopt pets from shelters. The campaign positioned Pet Shelter Horjul as innovative raised donations and resulted in all products getting sold and subsequently, none of the adopted animals was returned to the shelter.

The end of the year season is one of the most dangerous on the country’s roads. Between increased traffic, alcohol consumption and holiday conditions, the roads are filled with dangerous vehicles. Because of this, the highest number of traffic accidents in Colombia is recorded during the holiday season. Also, the highest number of deaths from this cause.

For Honda, nothing matters more than people, nothing matters more than their well-being and safety, so we launched some awareness prints not to drive and drive.

It seems ironic that World Water Day should fall right after Holi, but we decided to take this opportunity by blending the two. An ancient Hindu festival celebrated predominantly across India and some parts of Asia, Holi celebrates new beginnings: with the spring season blossoming during this time, around March-April. Also known as the ‘Festival of Colours’, ‘Festival of Spring’ and ‘Festival of Love’, it’s a time when people play with vibrant colors with a free-for-all-celebration, bathing them in the same colorful splash. While originally celebrated with people smearing each other with color, it eventually started to include water. Perhaps with a significance of ‘washing away sins of the past’, colored water began coming into the picture largely, leading to a lot of wastage.

True to the product we were promoting, super absorbency and bright colors came together and made it all the more easy to conserve water. And there are so many simple ways to save water – ways we could add to our daily routine and help the environment in manifold forms.

Taking this into consideration, we created this simple, minimal and highly effective creative that spells out the chemical formula of water in a different manner and emphasizes how saving water is actually easier than reading it.

The new DDB logo was morphed to visualize the silhouette of a pregnant woman.