Hasta La Creative!

Uma parceria entre a Coca-Cola e a Marvel Studios traz 12 personagens do filme “Vingadores: Ultimato” em uma edição limitada de Coca-Cola Sem Açúcar. As latas e garrafas ficarão no mercado até maio e incluem Homem de Ferro, Capitão América, Hulk, Thor, Viúva Negra, Gavião Arqueiro, Máquina de Combate, Homem-Formiga, Capitã Marvel, Nebulosa, Rocky e …

O post Coca + Marvel: personagens de “Vingadores: Ultimato” estampam latas de Coca-Cola Sem Açúcar apareceu primeiro em B9.

It’s the year of over-the-top TV as media mega-giants like Walt Disney and AT&T’s WarnerMedia plan to debut their highly-anticipated direct-to-consumer platforms, and ad-supported streaming services such as Pluto TV and the Roku Channel become more mainstream.

This puts the $70 billion of TV advertising at an incredible precipice. More content being delivered via the internet rather than through traditional cable and satellite means there’s a greater ability to target consumers on TV similar to the way digital behemoths like Facebook and Google have been doing for years.

On April 23, Ad Age Next: OTT will bring together the leaders in media distribution, content creation and advertising to discuss how TV advertising is evolving for an over-the-top world and the opportunities for marketers in this new ecosystem. Some highlights to look forward to:

Continue reading at AdAge.com

Twitter recently introduced an automatic dark mode feature for iOS users. When turned on, the application will automatically switch to dark mode at night, and then back to normal mode in the morning. Our guide will show you how to turn on automatic dark mode in the Twitter app on iOS. Step 1: Tap your…

Another retail giant has joined the NewFronts lineup. Target was quietly added to the IAB-organized event for a presentation that will take place May 2, from 11:30 a.m. to 1:30 p.m. It’s unclear what the retailer has planned for its first NewFronts appearance. “The IAB NewFronts are known as a premier industry event, and Target…

Estamos nos aproximando a passos largos das Olimpíadas 2020, e faltando pouco mais de um ano para os jogos a companhia aérea japonesa All Nippon Airways (ANA) resolveu criar uma campanha que mira em todo o público millennial nos Estados Unidos que já está planejando sua viagem a Tóquio. A questão é que os comerciais …

O post Nada faz muito sentido neste comercial de companhia aérea japonesa apareceu primeiro em B9.

Outdoor, Print
Toyota

Advertising Agency:Marketway/Publicis, Cyprus
Creative Director:Alessio Criscuoli
Art Director:Savvas Demetriou
Illustrator:Savvas Demetriou
Senior Copywriter:Cnstantinos Arkadiou

Ralph Lauren is finally getting woke to diversity. The apparel brand checks all the boxes in a new ad campaign that features an Asian family, a black family, multiple generations of ages, and a lesbian couple. This is Ralph Lauren’s first campaign featuring a same-sex couple, according to a spokeswoman.

The move follows in the footsteps of marketers that have been featuring a diverse cast of characters for quite a while. Ikea made an ad with a same-sex couple more than two decades age. More recently, same-sex couple have been in ads from Gap, Tiffany & Co., Wells Fargo and Lucky Charms. David’s Bridal ran its first commercial with a lesbian bride earlier this year.

“We live in a world where the meaning of family is bigger, broader and more personal than it has ever been before,” Jonathan Bottomley, chief marketing officer at the New York retailer, said in a statement. “We believe that family is one of the most positive forces and powerful unifiers for all of us today,” he added, noting that the campaign is a “fresh expression of that idea.”

Continue reading at AdAge.com

A 1927 New Yorker article advertised a women’s fitness salon offering “a rather sweeping program of making a new and perfect woman of you.” Back then, women’s fitness was initially marketed toward the affluent, women who barely broke a sweat since sweating profusely was for the working class. These were amateur athletes swanning about in…