Changes to the process of running political and issue advertising in the European Union–which Facebook initially revealed in January and further detailed later that month–were implemented this week in the run-up to the EU Parliamentary elections in May. Facebook vice president of global policy solutions Richard Allan detailed all of the changes in a Newsroom…
For over 20 years now, the Seattle Mariners have provided a little extra entertainment for their fans in the form of its seasonal ad campaign that stars their most popular players. But these aren’t just sizzle reels designed to pump fans up for the upcoming season. Working with their longtime agency of record Copacino +…
DDB and Joan Creative (now just Joan) recently unveiled new visual identities for their 70th and third anniversaries, respectively. DDB’s new logo pays homage to founders Ned Doyle, Mac Dane and Bill Bernbach, incorporating their names into the fresh visual which is essentially a revamped version of its very first one–two Ds, one yellow and…
Baseball season is underway, but tech industry news continues in full swing. McDonald’s swung for the fences with a $300-million acquisition of Israeli artificial intelligence startup Dynamic Yield to better personalize its digital menus. The Housing and Urban Development Department pegged Facebook with housing discrimination charges over its ad targeting practices. And Mailchimp hit online…
Procter & Gamble chief brand officer Marc Pritchard has raised the bar once again for the advertising industry at the Association of National Advertisers’ #SeeHer event in New York on Friday, setting new goals to increase diversity by 2020. Pritchard, along with AT&T chief brand officer Fiona Carter, were named #SeeHer’s new co-chairs of marketing…
Entre os ouvintes do Mamilos, uma das pautas mais pedidas nos últimos tempos é o do puerpério. Puerpério é o nome dado ao período do pós-parto, que tem uma duração aproximada de três à dez meses, nos quais a mulher vivencia uma série de adaptações físicas e emocionais. É também nesse período que a ela …
O post Mamilos 190 – Depois do Parto: Histórias e Reflexões apareceu primeiro em B9.
Há ainda muitos mistérios dezenas de metros abaixo da superfície das crateras lunares, e de acordo com o Digital Trends alguns cientistas da NASA estão dispostos a enviar robôs para investigar essas regiões. Os objetivos dessa investigação são os mais diversos. Primeiramente, um estudo mais minucioso das crateras permitiria à humanidade compreender melhor a história …
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Nos Estados Unidos, o McDonald’s lançou sua maior reformulação em 16 ano sobre a forma como a rede de fast food conversa com a comunidade negra do país. Chamada “Black & Positively Golden”, a iniciativa tem sido descrita pela empresa não como uma simples campanha, mas como um movimento. Com o projeto, a empresa quer …
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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Bank of America says it is “proud to support women in their journeys on and off the course” in a golf-themed spot that calls attention to its partnership with the Augusta National Women’s Amateur. The Beatles’ “Help!” serves as the soundtrack for a Google ad. And Indianapolis Colts quarterback Andrew Luck and Angels’ center fielder Mike Trout engage in, no kidding, a disco battle for Bodyarmor.
WW is hoping for an Oprah Winfrey boost, featuring the media mogul in its new campaign as it tries to recover from a weak start to the year.
The “It Works” campaign features Winfrey video chatting with other WW members to congratulate them on their weight loss. It debuts a month after the company predicted revenue and profit would fall in 2019 after a weak start to the year.
WW, which changed its name from Weight Watchers last year, previously said it would feature Winfrey in a central role in marketing after a prior campaign that relied less on her wasn’t a hit. That campaign, which debuted in December, “did not recruit as expected,” President and CEO Mindy Grossman said in a statement in late February. Ads featured actress Kate Hudson in the United States and singer Robbie Williams in Europe and other markets, plus showcased non-star members, including in ads voiced by Winfrey.
Independent agency EVB announced the launch of a new product for Jameson Irish Whiskey: Jameson Catchmates, which punishes would-be whiskey pilferers by covering them in green glitter.
The “Jameson Catchmates” launch campaign breaks on March 30th with a teaser video that shows real tweets from frustrated people around the world who have had their whiskey stolen. The video runs on social media platforms including Instagram, Facebook, and Twitter. Post copy reads, “Tag the roommate who steals sips of your Jameson, and we’ll call them out on their Jameson-thieving ways… because good taste doesn’t excuse bad manners.”
A second video the following day officially introduces Jameson Catchmates to the world with the new product featured on Jameson’s e-commerce site with its own page and a campaign-related “Glittery Gallery” running on Instagram Stories.
Brand ambassadors around the globe also get their own bottles of Jameson Catchmates. The ambassadors will post videos and call out notorious whiskey-stealing friends on their own social channels. These posts will also demonstrate how the product works and end with the message that Jameson is meant to be shared, not stolen.
On April 2, the jig will be up when social posts reveal that yes, Jameson and EVB engineered whiskey bottles capable of shooting out a mess of green glitter. But no, it’s not a real product. Because, well — April Fools!
EVB quite literally crafted bottles of Jameson capable of shooting glitter at whiskey thieves. The “Jameson Catchmates” campaign is the whiskey maker’s latest April Fools’ project.
Covered: Influential music site Pitchfork, which was acquired by publishing conglomerate Cond Nast in 2015, flexed its cultural muscle last night by hosting a party to celebrate its first digital cover, featuring singer-songwriter-model-actress Sky Ferreira. The animated coverone is planned each quarter to help hype a high-profile storyis an initiative by new-ish Editor-in-Chief Puja Patel (formerly EIC of Spin), who took over from Pitchfork founder Ryan Schreiber last fall. Ferreira spoke with Pitchfork’s Camille Dodero for an exclusive interview leading up to the release of her next album “Masochism”which comes a full six years after her critically-acclaimed debut studio album “Night Time, My Time.”
The fte was at Kinfolk (Ferreira, naturally, was the guest of honor) in the Williamsburg neighborhood of Brooklyn, and Conde Nast’s biggest in-house star, Anna Wintour, the Vogue editrix and company-wide artistic director, actually popped over from Manhattan to party with the kidswhich is, you know, sweet.
And finally… The front page of the Styles section of The New York Times this morning includes a story about the relaunch of iconic British style-and-culture bible The Facewhich is returning as an Instagram account this week, a website next month and then a quarterly print magazine starting late summer. It opens with a poignant anecdote about the sense of community that certain publications can foster. In “The Return of a Magazine That Changed Culture,” Charlie Porter writes,
There are few TV-watching annoyances worse than a long commercial break, and now Hulu has taken a hard-line stance against overstuffing ads by limiting show interruptions to 90 seconds.
This essentially has removed more than half of the commercial time that had previously run in programming on the streaming TV service.
Hulu told network partners like NBC, Fox, Turner and Viacom that it will implement a new cap on ads and has been quietly enforcing the regulations since the start of the year. It used to be common for commercial breaks to run anywhere from 180 seconds to 240 seconds, but now those ad pods can only last 90 seconds, according to Peter Naylor, head of advertising sales at Hulu.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time yesterday.
A few highlights: Bank of America says it is “proud to support women in their journeys on and off the course” in a golf-themed spot that calls attention to its partnership with the Augusta National Women’s Amateur. The Beatles’ “Help!” serves as the soundtrack for a Google ad. And Indianapolis Colts quarterback Andrew Luck and Angels’ center fielder Mike Trout engage in, no kidding, a disco battle for Bodyarmor.
Em mais uma ação pré-Lollapalooza 2019, a Budweiser vasculhou as redes sociais para avaliar o que as pessoas falaram há alguns anos sobre as bandas escaladas para esta edição do festival. Com a ideia de valorizar os fãs que sempre buscam novidades e acreditam nos novos clássicos, a marca prestigiou três “First Believers”. Após uma …
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Heaven help you, “Sunshine Acres,” “Green Hilltop Farms,” and others of your ilk that use “cage free” and “free range” as your marketing badge of honor. Not only are the hens from Vital Farms calling bullsh*t on that kind of advertising, they’re fighting back, literally and physically, against what they consider to be confusing and…
For Latin America, 2019 will be a year that implicitly poses a big question. Two of the main economies of the region are taking different paths. Mexico has elected a leftist government, while Brazil, on the other hand, has gone right, called extreme by some, due to political decisions taken with a religious perspective. Time…
Seattle-based Brooks Running has selected Huge as its integrated agency of record after a review. Austin, Texas, agency McGarrah Jessee was incumbent on the account and was invited to defend. “We are proud of the work we accomplished together during a period of record global growth for the company,” McGarrah Jessee marketing director Heather Snow…
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