Dec
27
Prada: The Postman Dreams 2 – The Bogey
Posted in: Uncategorized
Dec
27
Are You Hooked On Your Own Pixel Dust? You’re Not Alone.
Posted in: UncategorizedMarketers love digital because they can track it, and then spend countless hours pouring over the data. Marketers love data because it makes for excellent graphs and great talking points in meetings. What marketers do not love is digital ad fraud, and sadly digital ad fraud is a problem with no solution in sight. Fraudulent, […]
The post Are You Hooked On Your Own Pixel Dust? You’re Not Alone. appeared first on Adpulp.
Dec
27
Despite Plans for Global Growth, Local Broadcasting Is Seeing the Most Success
Posted in: UncategorizedThe growth of Netflix is stalling, particularly in its largest and most saturated market in the U.S. This means that the streaming service, like its rival Amazon Prime Video, is looking to places like Europe where SVOD penetration is still under 17 percent to boost its numbers. But Netflix isn’t finding Europe as easy as…
Dec
27
Rauxa’s Founder and CEO Talks the Power of Mentorship and the Importance of Transparency
Posted in: UncategorizedAt the country’s largest female-run agency, mentorship isn’t just a buzzword–it’s a company principle. Gina Alshuler, the company’s president and CEO, knows that firsthand. She started at Rauxa just out of college, working as a receptionist at the front desk. Not even two decades later, she’s at the helm of the company. That’s thanks in…
Dec
27
Serena Williams' New Tech-Infused Gatorade Ad
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The tennis legend talks about creating good ads, why she’s pitching Gatorade, and what makes a successful brand partnership.
Dec
27
As Audiences Crave Authenticity, Brands Will Need to Deliver Genuine Videos
Posted in: UncategorizedIt’s been a volatile year for media and marketing professionals. With industry threats like Facebook’s privacy issues, fake news running rampant and a new emphasis on copyright and IP law in the EU, 2018 has been anything but predictable. Even in an age filled with constant digital disruption, one trend remains clear: Content is here…
Dec
27
Levi's: I Shape My World
Posted in: Uncategorized
For this year’s Women’s History Month, our #IShapeMyWorld campaign celebrates women who are game-changers, rule-breakers and risk-takers. We created four short documentary films about women who have stepped up and made a difference in their communities and the world at large.
Dec
27
Converse: One Star Hotel Pop Up
Posted in: Uncategorized
The One Star Hotel pop-up came to life in the heart of Shoreditch, London as a means for the streetstyle community to enjoy three days of the freshest sounds, styles, and sneakers in time for Fashion Week in London and All Star Weekend in Los Angeles.
The experience captured the spirit of Converse’s “Rated One Star” campaign through the lens of a One Star Hotel. Inside, Converse products came to life in curated rooms providing immersive experiences through visual installations, creative workshops, Mahjong and backgammon tournaments, One Star workouts, film screenings, and live music performances.
Dec
27
Free People: What Happens in the Coat Check Stays in the Coat Check—But Does It Really?
Posted in: Uncategorized
Dec
27
Can Netflix Take Turkey’s TV Dramas to the World?
Posted in: UncategorizedGlossy Turkish-language shows are a phenomenon in the Middle East and Latin America. With “The Protector,” the streaming giant hopes to broaden their appeal.
Dec
27
Adweek’s 25 Most Popular Digital and Media Stories of 2018
Posted in: UncategorizedSocial networks may be the bedrock of modern digital marketing, but they also got rattled by high-profile tremors that left ominous cracks in the foundation this year. Major players like Facebook and Twitter, which both faced seemingly ceaseless pressure in 2018 over issues like privacy and hate speech, were only one aspect of the digital…
Dec
27
The 5 Most Important Ad Industry Stories of 2018
Posted in: UncategorizedAd industry employees with fatalistic tendencies had a collective freakout in 2018, and who can blame them? Everywhere one looked, houses were on fire as legacies collapsed. Some of the business’s biggest names–both people and organizations–exited stage left in most unspectacular fashion. Don’t worry. Advertising will be here, in some form, as long as we…
Dec
27
The 10 Most Important Tech Stories of 2018
Posted in: UncategorizedCES 2018 promised us robot dogs, air taxis and laundry-folding robots. Nearly a year later, these products remain out of reach for most of us, but it was still a productive year in tech–and one that will likely be remembered for being jam-packed with as much drama as a Shonda Rhimes script. Here’s a look…
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