Hasta La Creative!

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Carrier calls attention to the versatility and features of its ductless systems, which can regulate the temperature and humidity in your home with a smartphone app. Whole Foods promotes its meat-rating system in a spot that ends with the tagline “Whatever makes you whole.” And Old Navy serves up an exuberant spot that invites you to “jump into summer” with big discounts on seasonal fashions.

Continue reading at AdAge.com

Kroger Co. is showing some fight.

The largest U.S. grocery chain, battered by doubts that it can thrive as Amazon and Walmart siphon off food customers, took a big step on Thursday by teaming up with Ocado, a British online grocer known for automated warehouses where robots quickly fill orders. It gives the supermarket giant a pathway to create its own delivery network.

It was the boldest e-commerce move yet for Chief Executive Officer Rodney McMullen, whose Cincinnati-based company is facing intense competition in an industry notorious for its thin profit margins.

Continue reading at AdAge.com

The appointment of Ms. Scott by the Murdoch family also marked the elevation of an executive closely tied with the Roger Ailes regime that became mired in a sexual harassment scandal.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Carrier calls attention to the versatility and features of its ductless systems, which can regulate the temperature and humidity in your home with a smartphone app. Whole Foods promotes its meat-rating system in a spot that ends with the tagline “Whatever makes you whole.” And Old Navy serves up an exuberant spot that invites you to “jump into summer” with big discounts on seasonal fashions.

Continue reading at AdAge.com

New Yorkers are infamous for their anger about a plethora of topics, but there’s one unifying pain we all can grumble about together: the MTA. Gubernatorial candidate Cynthia Nixon is appealing to this ire with her #FixTheSubway campaign initiative, which is directed specifically at Gov. Andrew Cuomo. According to Nixon’s campaign website: “The subway is…

Farmers Insurance has “British-ified” its more outrageous claims in its “We Know From Experience” series. Three slang-filled spots began running on the insurer’s social channels earlier this week.

Those tiny hats, tho

SodaStream has created a limited-edition series of fascinator-topped bottles. The Royal Edition bottles will be auctioned off and all proceeds donated to Surfers Against Sewage, a plastic-free charity supported by the royal couple.

Continue reading at AdAge.com

A Delaware judge has denied CBS Corp.’s bid for a temporary restraining order as part of a lawsuit the network filed against controlling owner National Amusements Inc. (NAI) and its owners, Sumner Redstone and his daughter Shari Redstone. “We are pleased by the court’s decision to deny CBS and its special committee’s unprecedented motion to…

Every business has the potential to create high-value superfan customers, but few take the time to employ the smart tactics necessary to do so. A superfan is a consumer who over-indexes in his or her affinity for a brand, team, entertainer or property, thereby increasing the chance he or she will advocate on its behalf….