Los Angeles holds the dubious distinction of being the most polluted city in the U.S.–and having the most traffic congestion in the world. And, if you really love Amazon, it’s where you really should be living. That’s according to a report from packaging company Shorr, which looked at factors like the number of Prime Now…
Adweek’s 2018 class of Media All-Stars have one thing in common: persistence. As we honored the top leaders of the media buying and planning community last night in Manhattan, we caught up with several of our honorees to chat about how they became leaders in their field, and what advice they have for those who…
YouTube added an Artist on the Rise feature to its Trending tab last year, and Friday, the Google-owned video site announced that it is expanding Artist on the Rise into a new monthly program. The Artist on the Rise Trending tab will continue to feature three songs from emerging artists every week, and the new…
The royal wedding between Meghan Markle and Prince Harry is nearly upon us and brands are not missing their time to shine. Several companies are releasing limited edition tchotchkes, hashtags and other wedding-inspired products in anticipation of Saturday’s nuptials and maximizing their media presence. KFC KFC has introduced a commemorative bucket in honor of the…
After another long TV upfront, Adweek brought together some of the best and brightest media buyers and planners last night for our annual Media All-Stars event. Adweek editorial director James Cooper hosted the cocktail party held Thursday evening at Quantcast’s office in Manhattan. Among the 2018 Media All-Stars attending were executive of the year and…
When a display of Blu-rays, with each covered photobombed by Deadpool, popped up this week at Walmarts across the country, we had more questions that we had answers. Who had created this amazing in-store activation, and how did such a sweeping takeover–entailing new, customized cover sleeves for The Terminator, Predator, Office Space, Fight Club and…
We confess to getting sort of unreasonably excited upon hearing that Airbnb had launched a cereal. We imagined it would taste like adventure and daringand smell kind of like, um, maybe Glade covering up other smells that were hard to pick out? Eating it would give you the vaguely satisfying sensation that you were trespassingas if you were consuming someone else’s cereal but they were OK with it. And it would be smart cereal, tailor-made for the sharing economy. If you ever ran out, you’d just use the Airbnb app to find someone who would invite you over to eat a bowl of Airbnb Cereal at their breakfast table (for a nominal fee). And if anyone ran out of milk to douse their last few bites of Airbnb Cereal, they could use the app to come over to your place for a spash of your 2%. Or maybe cows would join the gig economy … or something.
Anyway.
No offense to graphic designers, who are probably super excited about this, but it turns out Airbnb Cereal is actually just a font. (Just like Netflix now has its own font.) Which means that the opportunity to totally disrupt the breakfast-cereal category remains. Paging Elon Musk! (Free idea: Shoot some Tesla Toasted Oats into space.)
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The major broadcast networks wound down the 2018 upfront week Friday. There were celebrities, there were open bars, there was shrimp. Every network found a way to claim No. 1 status in somethingand all of the networks found a way to throw shade at their rivals. Topline takeaways: Next season, look forward to more reboots, shorter ad slots and lots of live sports.
If the scripted programming leaves a little to be desired, there’s still a staggering amount of money on the table: At stake is roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. “Twenty billion dollars in commitments, depending on who’s doing the counting, that was a record,” says Anthony Crupi, who covers the business of television for Ad Age. “So TV is still somehow working.”
I may be alone here, but I haven’t been able to force myself to read any of the ubiquitious stories being published about the upcoming royal wedding. In fact, I haven’t even been able to click on the royal wedding story headlines that have been clogging my social feed and inbox.
I now feel compelled to explain why I have failed in my apparent duty as a media consumer. Herewith, the top 10 royal wedding story headlines I haven’t clicked onand the reasons why:
1. “Bridesmaids revealed: Meghan and Harry announce bridal party” (CNN)
Amazon and Google’s grip on the voice-enabled device market is slipping, at least according to Strategy Analytics. In a new report, the analytics firm found Amazon shipped 4 million smart speakers in the first quarter of 2018, accounting for 43 percent of the 9.2 million units shipped globally. But it also means Amazon’s global market…
Another broadcast upfront week has come and gone, and now, the selling begins. After all the talk of reduced ad loads and increased ad solutions (JAZ Pods, CFlight, Eye Max, Omni-Channel), it really comes down to the shows. Were buyers interested? Will brands buy in? eMarketer predicts the 2018 upfront TV ad spend will grow…
The Hemperor is a totally chill, regal-looking dude with a leafy crown, a statement necklace and a bushy mustache. He’s the very definition of a benevolent ruler, presiding over a magical kingdom filled with fluffy woodland creatures, a talking sun and the dankest beer ever made. Book the first flight to this trippy place, you…
Live video, VR and AR have become ubiquitous in 2018, yet as a money manager-turned VR entrepreneur, I could not help but notice an unnerving roadblock in the VR space. The industry has been overthinking things and largely failing to remember K.I.S.S.: Keep it simple (and in the VR world, social), silly. It was the…
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!
The major broadcast networks wound down the 2018 upfront week Friday. There were celebrities, there were open bars, there was shrimp. Every network found a way to claim No. 1 status in somethingand all of the networks found a way to throw shade at their rivals. Topline takeaways: Next season, look forward to more reboots, shorter ad slots and lots of live sports.
If the scripted programming leaves a little to be desired, there’s still a staggering amount of money on the table: At stake is roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. “Twenty billion dollars in commitments, depending on who’s doing the counting, that was a record,” says Anthony Crupi, who covers the business of television for Ad Age. “So TV is still somehow working.”
The number of poor is on the rise in Finland. Those especially hard hit by poverty are families with children, single parents and people who live on their own. Finnish website: www.autaihmista.fi
Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate.
At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.
Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate.
At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.
Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate.
At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.
It’s funny to look back now and see the relatively paltry number of retweets (14,908, as of this writing) and likes (6,840) on that supposedly groundbreaking tweet, but all the media hype around it at the time still somehow helped convince countless marketers and agencies that they had to get in on the real-time marketing craze. The idea was that a brand could be seen as relevant by meshing with the real-time conversation about stuff going on in the world. Sounds good in theory, I guess? Or at least it did at the time.
Oreo tried to do it again later that year when the Duchess of Cambridge gave birth. But that time instead of being kind of clever in real-time, the brand had prepared a, well, belabored tweet that probably had to be delivered by C-section:
The retweets and likes on that clunker: 958 and 391, respectively. Still, at the time various media outlets (including, I’m afraid, Ad Age) saluted Oreo for being part of the #RoyalBaby conversation. Because, you know, what better way for a mass-marketed cookie to demonstrate its relevance than suggesting that royals should feed a sugary, crunchy choking hazard to a newborn?
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