In 2018, the majority of ads featuring women are still steeped in 1950s-era patriarchal stereotypes. Brands should keep this in mind, given that 85 percent of women say they are offended by stereotypical depictions of their gender, according to a joint study by JWT and the Geena Davis Institute on Gender in Media. Now, those…
Imagine an ad playing on an endless loop–a short narrative crafted to seamlessly, infinitely repeat. Taken at face value, that’s the stuff of nightmares. But you’ve likely already seen dozens of ads made to do just that for brands like Amazon, Bubly, Converse and Gatorade–and you may have already unknowingly shared them. That’s the magic…
The “skip” button is a blessing for ad-hating consumers and a curse for advertisers. But new research suggests there’s a key way to keep Gen Zers and younger millennials watching: use influencers. Fullscreen partnered with research lab MediaScience to study 13- to 24-year-olds’ biometric responses to ads, brands and social influencer content. And the data…
A cultural context is an event or idea that shapes an era. Sometimes a cultural context lasts years, like Woodstock (peace and love) and 9/11 (fear and terror), or it can last a few months like optimism around the recently concluded Winter Olympics. Regardless how long it lasts it shapes how we see the world…
During ABC’s upfront presentation last May, Disney-ABC Television Group advertising sales president Rita Ferro enthusiastically touted all of the network’s current and upcoming shows in her pitch to buyers. But when she arrived at Tavern on the Green in New York for ABC’s upfront after-party, Ferro–who had been put in charge of the entire Disney-ABC…
Since Amazon’s inception, the ecommerce giant has shaped the industry. Fast shipping? Amazon has same-day. Zombie Plant Grow Kit? Check. And yet, despite the convenience, some ecommerce sites are finding that not all shoppers want to buy through Amazon–or a big-box retailer for that matter. These niche etailers have discovered consumer groups that need a…
When the ad opens, “Sarah,” a tired, disheveled housewife, wearily faces the prospect of wiping up a messy stove, when boom, a sexy, buff version of Mr. Clean appears. Mop in hand, the Procter & Gamble brand’s mascot seductively washes the kitchen floor, then the shower, steaming up the housework before morphing into Sarah’s “real-life”…
Channel 5’s new brand proposition aims to evoke feelings of warmth and familiarity as it launches its “At home on 5” marketing campaign today.
Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017.
The company is making deals with Steven Spielberg and other big names. But can it avoid the fate of other tech giants who entered the entertainment business?
Com show do Pearl Jam e diversas ativações, festival teve seu melhor dia até agora
O post Lollapalooza 2018: segundo dia trouxe público mais animado e experiências marcantes apareceu primeiro em B9.
CEO do Facebook declarou que baniu (e vai banir) terceiros que fizeram uso inadequado dos dados da rede social
O post Mark Zuckerberg compra anúncio em jornais para pedir desculpas do caso Cambridge Analytica apareceu primeiro em B9.
Classical music has long had a place in commercials, but now it is being used as more than a jokey device or a signal of sophistication.
“What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring…” Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the […]
The post “Stay Wild” In Jackson Hole appeared first on Adpulp.
Com decisões desonestas, série da Netflix sobre Operação Lava Jato mais atrapalha do que ajuda a compreensão do atual cenário brasileiro
O post “O Mecanismo” demonstra potencial, mas raramente foge do discurso simplista e maniqueísta de seu criador apareceu primeiro em B9.
Uma semana bastante conturbada para o mundo da tecnologia. Poucas notícias, mas que tiveram complicações grandes e extrema relevância dominaram as manchetes. Rodrigo Gonzalez e Rafael Silva comentam todo o caso do acidente envolvendo um carro autônomo da Uber nos Estados Unidos e o caso do Facebook e Cambridge Analytica que coletou de forma indevida …
O post Tecnicalidade 083 – Aviso: sua casa será roubada apareceu primeiro em B9.
Começou a sétima edição do Lollapalooza Brasil e o B9 já passou pelo festival para conferir as ações de marcas e patrocinadores, novidades pensadas para o público e, claro, os shows que estão acontecendo durante o dia todo para as 100 mil pessoas estimadas a passar pelo Autódromo de Interlagos nos três dias do evento. …
O post Lollapalooza 2018: o que vimos no primeiro dia de festival apareceu primeiro em B9.
To many in the capital, the pornographic actress has become an unexpected force. But those who know her well view the moment differently.
Internet companies were built on a model in which people gave up their information for free services. Now, that idea is under siege.
The chairman of IAC and husband of Diane von Furstenberg reflects on pornography, philanthropy and the end of Hollywood as we knew it.
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