Mar
26
Why Brands Struggle When Marketing to an Envious Consumer
Posted in: UncategorizedA cultural context is an event or idea that shapes an era. Sometimes a cultural context lasts years, like Woodstock (peace and love) and 9/11 (fear and terror), or it can last a few months like optimism around the recently concluded Winter Olympics. Regardless how long it lasts it shapes how we see the world…
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