Mar
26
Infographic: For Brands, Influencers Are More Powerful Than Celebrities
Posted in: UncategorizedThe “skip” button is a blessing for ad-hating consumers and a curse for advertisers. But new research suggests there’s a key way to keep Gen Zers and younger millennials watching: use influencers. Fullscreen partnered with research lab MediaScience to study 13- to 24-year-olds’ biometric responses to ads, brands and social influencer content. And the data…
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