Feb
22
Nationale Postcode Loterij: Harry and Barry
Posted in: Uncategorized
Feb
22
Estée Lauder reviews EMEA media amid spend hike in growth markets
Posted in: UncategorizedEstée Lauder Company is reviewing its media-buying account across most of Europe, the Middle East and Africa.
Feb
22
Indoor Apartment Swimming Pools – Fernanda Marques Incorporated a Whole Pool in an Existing Duplex (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Fernanda Marques Arquitetos Associados was commissioned with the incredibly difficult task of incorporating a design-driven and functioning apartment swimming pool in a duplex space in São Paulo,…
Feb
22
Thursday Morning Stir
Posted in: Uncategorized-BETC Paris turns European soccer stars into voodoo dolls in a new “It’s Going to Hurt” campaign for Canal+ (video above).
-The Fader’s in-house agency Cornerstone launched its first campaign for Major League Soccer with an “Our Soccer” broadcast spot featuring 2Chainz.
-The Drum unveiled its Pet Power 20 list of the cutest pets among The Drum staff and readers. Everyone is a winner here. Also, credit to Justin Zurrow for best pet name.
-VW-owned car brand Skoda launched a review for a global integrated ad agency.
-Taco Bell surpassed Burger King in Techmonic’s list of America’s most profitable food chains.
-Fox plans to solve all of advertising’s problems with “a one-day, off-the-record meeting of the media and advertising elite.”
-Brown and Browner advertising founder Derek Walker says “Advertising has no stomach for a fair fight.”
Feb
22
Why Facebook Messenger Will Dominate 2018
Posted in: UncategorizedWhen Facebook released Messenger in 2011, most people weren’t aware of the capabilities and benefits it would eventually have. Fast-forward to 2017: There are more than 1.3 billion users and 60 million businesses using Messenger. In just the past few months, we’ve seen groundbreaking developments including the introduction of the customer chat plugin, which brings…
Feb
22
Snapchat’s Ecommerce Strategy Hit a New High When It Sold Out the New Air Jordans in Minutes
Posted in: UncategorizedSnapchat’s latest viral filter didn’t include a puppy face or a dancing hot dog. Instead, it focused on a life-size Michael Jordan augmented-reality filter promoting the new, unreleased Air Jordan III Tinker sneakers, which went on sale exclusively via a special QR code within the app. The stunt, which Snapchat pulled off over the NBA…
Feb
22
Art History: Immortal Image
Posted in: Uncategorized
The film’s story is told through masterpieces of world art.
Feb
22
Paralympic Games: ThisAble
Posted in: Uncategorized
Summer Olympics is one of the most well-known events in the world. Yet, summer Paralympics still hasn’t gotten the attention it deserves. This campaign is created to steer the limelight to Paralympians at Tokyo Paralympics 2020.
Feb
22
Manchester United becomes final Premier League brand to launch on YouTube
Posted in: UncategorizedAfter years of notable absence, Manchester United has agreed to launch a YouTube channel, becoming the final Premier League football club to have an official presence on the platform.
Feb
22
Oak Furniture Land seeks agency to drive expansion in UK and US
Posted in: UncategorizedOak Furniture Land is scouting for a creative agency to handle its £30m UK advertising business, as the brand’s new chief marketer aims to drive the its expansion at home and in the US.
Feb
22
AMC’s Chief on Creating a Walking Dead Universe and Why Better Call Saul Is Skipping the Emmy Race
Posted in: UncategorizedSunday will see the return of TV’s No. 1 show among adults 18-49, and no, we’re not talking about Game of Thrones, The Big Bang Theory, This Is Us or Sunday Night Football. Once again, the top series in TV remains The Walking Dead, which averaged a 7.0 demo rating last year in live-plus-7, putting…
Feb
22
Mobile Phone Anachronism / Une copie qui manque de noblesse?
Posted in: Uncategorized
Feb
22
Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers
Posted in: UncategorizedWe are social creatures who organize around common interests and shared experiences. We’re not just college graduates, we’re Cornhuskers or Ducks or Bulldogs. We’re not just music fans, we’re Deadheads or Parrotheads or Panic freaks. Our identities are formed in association with these groups or institutions. Belonging to the group, or tribe, is central to […]
The post Don’t Worry About Brand Loyalty—Focus on Creating Connections Between Customers appeared first on Adpulp.
Feb
22
2 Chainz Hypes Major League Soccer in Debut Campaign From The Fader’s In-House Agency
Posted in: UncategorizedIn case you weren’t aware, Major League Soccer–America’s unheralded fifth major sport–returns on March 3. More importantly, 2 Chainz will be there. In a new broadcast spot entitled “Our Soccer” airing in the U.S. and Canada, the rapper cheers on his local team, Atlanta United FC. The work, which also stars Toronto FC and United…
Feb
22
Can PyeongChang pull off its closing ceremony after a 'flavourless' opening?
Posted in: UncategorizedWith the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events.
Feb
22
Changes in behaviour, not the phones, are the most interesting trend at MWC
Posted in: UncategorizedMobile World Congress will be a festival of new handsets but it’s the changes that drive mobile behaviour that are most interesting.
Feb
22
Vintage-Style Travel Leather Bags – Benny Bee Offers a Classic Collection of Bags for Exploration (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Edinburgh-based leathersmith Daniel Caltik offers a wide range of vintage-inspired travel leather bags. From urban backpacks and carryall duffles to stylish messenger bags and strap-on suitcases,…
Feb
22
Deadline Alert: Enter the Q Award, a New Creativity Awards Honor, by Today!
Posted in: Uncategorized
The Creativity Awards are adding one more new honor this year, the Q Award, created in partnership with sponsor Quantcast.
The Q Award will recognize a team of up to 3 people who challenge the status quo, question everything and strive to break conventional wisdom. The winning team will have discovered new insights and implemented a new strategy, campaign or product that ultimately resulted in increased brand awareness, growth and sales.
This award is open to teams whose roles include:
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