Thursday Wake-Up Call: CNN's Moving Parkland Town Hall, KFC Still Chicken-less and More


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today

CNN’s Florida shooting town hall was important viewing Wednesday night, as students, teachers and parents from Marjory Stoneman Douglas High School in Parkland, Florida, expressed their fear and outrage over weak gun-control measures. Many verbally attacked Republican Sen. Marco Rubio, who attended, as well as the NRA.

Continue reading at AdAge.com

How Benefit's space-themed mascara launch went with a bang

Pink astronauts and a silver space pod made a dramatic impact in an out-of-this-world campaign for BADgal BANG! mascara that delivered impressive results.

Is there any way back for Oxfam?

It’s hard not to have some sympathy with the Oxfam communications teams currently dealing with a crisis the likes of which the charity sector has not seen before.

Women's sport – a chance for brands and agencies to go for gold

With their awards haul, Britain’s female rugby, cricket and hockey teams are leaving their male counterparts in the shade. The athletes’ approachability, authenticity and purpose strike a chord with today’s audiences and brands that harness that sentiment can win big, says MKTG’s managing director.

Spotify hosts secret gig for premium Timberlake fans

Spotify hosted a secret gig featuring Justin Timberlake last night after the Brit Awards.

Now brands can manage social experiences on messenger app Viber

Viber, a messenger app owned by Rakuten, has integrated with social media management platform Sprinklr.

New York Times, Guardian and Economist chiefs lead line up for Digital Media Strategies

Leaders from The New York Times, The Guardian, The Economist, Time Out, ISBA and MediaCom are among the speakers at Campaign’s Digital Media Strategies conference in London on 8-9 March.

PlayStation begins EMEA creative agency search

PlayStation has begun a search for a creative agency to work on its advertising across Europe, Middle East and Africa.

Huawei to showcase AI smartphone-driven car at Mobile World Congress

Chinese mobile maker, Huawei, claims to be the first to have an AI-powered smartphone drive a car.

50 Restaurant Design Innovations – From Interactive Menu Boards to Multi-Sensory Restaurant Spaces (TOPLIST)

(TrendHunter.com) These restaurant design innovations range from interior design details to interactive menu tools. When it comes to impressive interior detailing, eateries to note include Jilin, China’s Waka…

Professional 4K Smartphone Cameras – The Insta360 Nano S Camera Enables 360-Degree Content Recording

(TrendHunter.com) The Insta360 Nano S has been engineered to provide smartphone users with the ability to capture moments like never before in a simple way that can be utilized by anyone. Designed for the iPhone, the…

Pitch update: Camelot, Pizza Hut, Specsavers, Skoda and more

Four agencies will be shortlisted for the National Lottery’s advertising account, while two agencies are in that all-too-familiar position of hungrily waiting for pizza to arrive.

Why new media blockchain player Fenestra is a platform not an agency

Fenestra, the blockchain-based start-up platform, tells Campaign why the solution to media transparency can not come from the industry itself.

It's time for Big 'M' marketing to fight back

Too many marketers sweat the small stuff and fail to see the bigger picture, Ebiquity’s group chief executive believes.

Inside George P Johnson's Waterloo office

George P Johnson, the global experience marketing agency, has built its office space around three pillars: creativity, community and collaboration.

Don't chase impressions at the expense of engagement

Too many brands are creating live experiences solely to generate social-media content. While this can boost online engagement, the events don’t always provide that deep and special connection with consumers that skilfully planned experiences deliver.

The Blue Planet effect: Who can you really trust?

Jodie Stranger, chief executive UK group and president global clients EMEA at Starcom, on why the BBC’s recent nature documentary series has piled the pressure on brands.

Skoda kicks off search for global integrated ad agency

Skoda has kicked off a search for an advertising agency to run a new integrated global account that is going to pitch, putting Fallon on alert.

Backfire

Campaign Diary: Sarpong shout-out to M&C Saatchi; VCCP's Brimacombe still the poster girl of country pursuits

After M&C Saatchi get embroiled in a diversity row, support has come from June Sarpong – the author of a new book on the subject.