Amazon bounds past Apple and Google to become the world's most valuable brand

Amazon has topped Brand Finance’s Global 500 list of the most valuable brands, knocking last year’s number one, Google, into third place.

Trump’s State of the Union Ratings Don’t Match Obama’s (but Beat the Grammys)

More than 45 million viewers watched the president’s 80-minute address. Fox News won the night, bringing in an audience of 11.5 million.

Wednesday Odds and Ends

-The Martin Agency worked with artist/designer/director Kyle Bean on its “Farm to Table” campaign for Land O’Lakes (video above). Land O’Lakes is also hosting The Farm Bowl at University of Minneapolis this week.

-Wendy’s takes its trolling of McDonald’s to the Super Bowl with this spot from VML.

GSD&M’s Super Bowl spot for Avocados from Mexico shows what happens when you run out of tortilla chips.

-GroupM vet Rob Normanjoined the board of directors for storytelling platform Playbuzz.

-Kaboom Productions added Joe Stevens to its directorial roster.

-Advertisers are rethinking influencer strategies, not content with YouTube cutting ad revenue for smaller content creators.