The importance of audio as a brand marketing tool will accelerate quickly as it is increasingly twinned with AI applications to enhance consumer journeys. That was the CES 2018 take away for Pandora’s newly minted CMO Aim?e Lapic, who is seeing more lifestyle brands becoming integrated into consumer electronics devices than ever before. “This trend…
Joshua Spanier, senior marketing director of global media for Google came away from CES with a very clear view of just how fast technology development is outpacing consumers’ ability to make sense of it, never mind adopt it. Spanier pointed to the huge curved screens from LG and their inevitable convergence with AI and IOT…
After weathering a horrific hurricane season that failed to put a dent in bookings, Carnival Cruise Line is plowing full-steam ahead into 2018 with a new campaign and brand ambassador. The Miami, Florida-based company has appointed Shaquille O’Neal as its first “chief fun officer,” part of the “Choose Fun” branding campaign that began Monday. The effort is the first from Carnival’s agency-of-record Anomaly, which won the business in August after a competitive review.
“We wanted to find somebody who really embodies our brand valueswho is authentic and comfortable in their own skin and embodies fun,” says Kathy Mayor, who joined Carnival as senior VP and chief marketing officer two years ago. “It’s a great match with [O’Neal] because he lives this way.”
In a 30-second spot, the basketball great takes viewers on a whirlwind tour of Carnival, which includes the fastest wedding ever, but no time for basketball. The commercial will air nationally during the Winter Olympic Games. O’Neal will also star in a series of other content posted digitally. Carnival President Christine Duffy announced the new brand ambassador in a national TV spot on TNT Thursday evening. The new Shaq spot will be the first national TV commercial for Carnival in four years, when it advertised during the last winter Olympics.
This is your space. We’re saving it for your special message. [YOUR SPECIAL MESSAGE GOES HERE…] [AND HERE] Inquire within when you’re ready to invest a small fee to reach some of the ad industry’s most influential thinkers and doers. I would drop names, but that isn’t our style. Ask around. People in the ad […]
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(TrendHunter.com) Adults in Canada, the U.S. and Australia will soon be able to visit LEGO-constructed bars popping up in major cities. This endeavor is being launched by the aptly named ‘Legobar.’ While…
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.
The Facebook CEO announced the changes on the social network on Thursday evening, and it sounded like a warning for publishers and media partners that rely on the platform to reach audiences.
“We’ve gotten feedback from our community that public contentposts from businesses, brands and mediais crowding out the personal moments that lead us to connect more with each other,” Zuckerberg says in the Facebook post.
I’m not a fan of pre-roll. No one is. Nevertheless, if you’re going to go there, you need to understand what works while you’re holding people hostage. To promote their Taco Sub—the first sub ever to make a distinguished sound when you eat it—Subway Norway and McCann Stockholm built a narrative around “Good cracks vs. […]
The post Norwegian Taco Subs Come With A Crunch appeared first on Adpulp.
Cadbury is seeking to restore its status as a “fabric of the nation” brand in a new campaign that will shine a light on everyday moments of generosity and kindness.
Media outlets took the unusual step of allowing a vulgar word in print and on air after a report that Mr. Trump had used the term to describe African nations and Haiti.
In the next few weeks, you will see fewer viral videos and news articles from media companies, and instead see more posts that include interactions between you and the people you know.
Knoxville-based agency The Tombras Group has added four clients that add up to around $20 million in new business.
The new clients are Calypso Lemonade, Tennessee’s Yee-Haw Brewing Company, Ohio healthcare system Mercy Health and optical retailer For Eyes.
“Winning these four marquee brands further validates our philosophy, connecting data and creativity for business results,” The Tombras Group executive vice president Dooley Tombras said in a statement. “This is great momentum for us as we move into our new headquarters next month.”
As a result of the new business, The Tombras Group will add 20 new hires, bringing it up to a total of over 300, up from around 140 in 2015.
You may recall The Tombras Group from this Transformers: The Last Knight tie-in spot for Maaco, which Michael Bay liked enough to direct himself.
–Owen Wilson butchers French shows off his in Buzzman’s campaign for peanut-flavored Oreos (video above).
-Pereira & O’Dell promoted Rob Lambrechts to CCO as co-founder PJ Pereira moves into a creative chairman role.
–Cindy Crawford is recreating her iconic Pepsi Super Bowl ad, 26 years later.
-Serviceplan Greater China expanded its management team by hiring Chong Kin as chief creative officer, Marcus Ma as managing director in Beijing and Li Li Pang as general manager in Shanghai.
-Facebook is planning to deprioritize publisher content in news feeds.
-William Grant & Sons whiskey brand Grant’s selected Pablo as its lead global integrated ad agency.
-Rosapark CCO Jean-Francois Sacco finds creative inspiration in a sandwich.
The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players.
The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players.
The campaign, set in a highly-virtual, almost dream-like world in which the casino games come to life, showcases the thrill and adrenaline rush of winning in order to personify the thrill of playing in SMC. The “All Thrill 3.0” campaign allows SMC to remain top of mind to all guests when they’re ready to play and feel the thrill of winning, appealing not only to the older but also younger generations of players.
Nick Sakiewicz has a lot on his plate. As the commissioner of the National Lacrosse League, he’s constantly trying to figure out how to take the three-decades-old niche sport and grow it in an era where it can be nimble in arenas that previous leagues, at their outsets, didn’t have available. Sakiewicz said that because…
We’re only 11 days into 2018 but Walmart is making it clear that this year, it’s waging a bigger war with Amazon. According to Business Insider, 63 Sam’s Club stores are closing across the U.S. in states like Texas, New York, New Jersey, Indiana and Alaska. Some closed today and others will shut their doors…
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