Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen if Amazon’s Alexa lost her voice. CEO Jeff Bezos has a starring role in the ad. Creative shop…
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Amazon is returning to the Super Bowl with a new 90-second spot for Alexa in the fourth quarter of the game, a company rep said Friday. The ad is being handled by Lucky Generals and Amazon’s internal creative agency, D1.
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Amazon is returning to the Super Bowl with a new 90-second spot for Alexa in the fourth quarter of the game, a company rep said Friday. The ad is being handled by Lucky Generals and Amazon’s internal creative agency, D1.
Want the latest Super Bowl ad news in your inbox? Sign up here to receive our revamped Super Bowl Alerts newsletter.
Amazon is returning to the Super Bowl with a new 90-second spot for Alexa in the fourth quarter of the game, a company rep said Friday. The ad is being handled by Lucky Generals and Amazon’s internal creative agency, D1.
Independent Melbourne agency, Online Circle Digital created its “Love is Love” video for client Mercedes-Benz AUNZ, a short clip of hands of all races, colours, sexes and backgrounds holding the Mercedes-Benz star with one simple, global message: Love is Love. The video was published on the Mercedes-Benz social channels.
Both Online Circle Digital and Mercedes-Benz proudly stand for equality in status, rights and opportunities. In an age where our society is changing and evolving, both companies believe that equality is a fundamental social principle.
Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to multiple parties familiar with the business who spoke to Adweek on background, the audio company will be taking more of its…
Wynn Resorts Ltd. faced calls to oust or investigate Chairman and founder Steve Wynn over allegations he sexually harassed numerous women who work for him.
Wynn investor Richard “Trip” Miller, managing partner of Gullane Capital Partners, recommended an outside investigation, similar to six years ago when Wynn Resorts hired former FBI chief Louis Freeh to probe claims that company co-founder Kazuo Okada had bribed foreign casino officials. As result of that report, Wynn Resorts unilaterally bought out Okada’s shares.
“These are darn serious allegations,” said Miller, whose company is based in Memphis, Tennessee. “We would welcome someone like that coming back and doing a full investigation.”
Dieste’s got your new Jam! We’re referring to the computer-generated star of the agency’s unconventional push for nonprofit Dallas Pets Alive. He’s not the typically cute, cuddly canine we’ve come to expect from animal adoption campaigns, though. In the two-minute clip below, which ties-in with music streamer Spotify at the end, you might notice the…
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global director of games partnerships at Facebook, listed the program’s focuses: Helping gaming creators build more meaningful and more engaged communities on Facebook than anywhere…
Did you know that Budweiser employees have donated over 79 million cans of water to communities hit hard by natural disasters? In 2017 alone, Anheuser-Busch in partnership with the American Red Cross donated nearly 3 million cans of clean drinking water. The community service projects are the subject of the beer brand’s new Super Bowl […]
The post Budweiser Plays Its Community Values Card appeared first on Adpulp.
ALDI is in the midst of a review of its U.S. account and incumbent McCann Detroit has been eliminated in the process, according to sources with direct knowledge of the matter. Sources claim Leo Burnett is among the finalists in the review.
McCann declined to comment. ALDI U.S. has yet to provide a statement as of publication time.
ALDI spent just over $51 million on measured media in the U.S. in 2016 and $40 million in the first six months of 2017, according to Kantar Media.
ALDI named McCann as lead agency for its U.S. account back in 2009. The agency brought on Gary Holme as senior vice president and creative director on the account in 2015, but he appears to have left the agency a year and a half later.
McCann Manchester has long handled ALDI’s advertising in the U.K. and retained the account following a review in 2016 which included Mother, JWT, M&C Saatchi, and Havas. In 2015, McCann Worldgroup Germany was named AOR for ALDI Nord.
Patrick Coffee contributed reporting to this story.
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Clydesdales loyalists (this writer among them) will be sorely disappointed come Super Bowl Sunday. For the first time in 17 years Budweiser will not feature the beloved horses in its big game ad, E.J. Schultz reports. Instead, its 60-second spot will promote Anheuser-Busch’s philanthropic water giveaway program. The canned water donation initiative is activated in the wake of natural disasters, like the hurricanes that ravaged Texas and Puerto Rico last year. (The Clydesdales won’t be totally gone, at least: They’ll be featured in a video that will run online next week.)
AB’s Stella Artois brand will also focus on water with a spot starring Matt Damon, the first ad of the game to be pre-released, back in mid January.
Happy Friday! Today is International Have Fun at Work Day, so I hope you’re all enjoying a delicious treat or beverage or team activity todayor at least getting out of the office for some fresh air.
But before you head out for TGIF drinks, here’s some agency news from the week.
Pizza pickup
Parceria com a Marvel traz herói para promover o modelo LS 500
> LEIA MAIS: Super Bowl 2018: Pantera Negra estrela comercial da Lexus
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