Hasta La Creative!

The San Miguel Experience saw the beer brand using “life rich” individuals and experiences to entertain and inspire guests.

With London preparing to host the World Athletics Championships from next week, Campaign revisits a very different, pre-Brexit Britain. Five years ago today, the UK capital played host to the so-called “greatest show on Earth”, the London 2012 opening ceremony.

Sky’s profits for the year to the end of June dropped 6% year on year after a fall in UK advertising revenue, while the cost of screening live Premier League football took its toll on UK operations.

Richemont, the Swiss-based luxury goods company, has appointed MediaCom to its $400m (£304m) global media planning and buying account, ending its relationship with Publicis Media.

Diageo grew profits by 25% to £3.6bn in the financial year July 2016 – June 2017, as the collapse in the value of sterling increased the value of overseas sales.

EE is promoting a high-end service in its latest spot, which features Kevin Bacon as a first class air steward who upgrades customers to tell them about an offer for free Apple Music for six months.

TBWAChiatDay New York expanded its leadership team with the hires of Amie Miller as chief talent officer and Chris Rowson as head of talent, group creative director.

As chief talent officer, Miller will be responsible for both recruiting new talent, as well as fostering and improving the creative environment within the agency. She arrives at TBWA following over six and a half years at MDC Partners, most recently serving as senior vice president, chief talent officer. Prior to joining MDC she spent seven years with CP+B Miami, two as vice president, group account director working on truth and Virgin Atlantic and five as vice president, talent director.

As head of design, Rowson will be tasked with leading the agency’s design team and advancing its capabilities across the agency’s client roster.

He arrives at TBWA following two and a half years at Ogilvy & Mather New York, where he served as creative director and head of design, during which time he teamed up with current TBWA global chief creative officer Chris Garbutt. Rowson also worked with Garbutt while they were both at Ogilvy & Mather Paris, where Rowson served as head of design and art director prior to relocating to Ogilvy’s New York office. He also spent four years as an art director and designer with Tag Worldwide in London.

“With great growth comes the need for more great people, and so we are thrilled to welcome Amie Miller as Chief Talent Officer and Chris Rowson as Head of Design,” TBWAChiatDay New York CEO Rob Schwartz said in a statement. “Amie is one of the best leaders of talent and human resources in the industry with experience at agency and holding company level. And Chris is flat-out one of the world’s best designers with an unrivaled background in digital model-making and graphic design.”

Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company. Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view. Pitch also found a […]

The post There’s Hot Sauce, And There’s Hot Sex (Which, In Certain Conditions, May Sound Alike) appeared first on AdPulp.

From the company that brought you the fidget spinner that doubles as a lip gloss container and a hot glue gun for cheese, there now comes a smart hotplate that will do everything from tell you when to flip your pancakes or add your veggies to your stir fry.

The Tasty One Top is the latest invention out of BuzzFeed’s Product Labs. The Bluetooth-enabled induction cooktop, which will retail for $149, can prepare Tasty recipes and perform a range of culinary tasks like boil water, slow cook and sous vide.

In conjunction with the launch of Tasty One Top, BuzzFeed is also debuting a stand-alone Tasty app that will connect directly to the smart appliance. The app, available for the iPhone, includes about 1,700 video recipes, which can be searched based on ingredients available, time of day, difficulty and dietary needs, among others.

Continue reading at AdAge.com

Grebstein now has to walk the tightrope of attracting new customers and not alienating those who still remain. A 53-year-old marketing veteran with three decades in the business under her belt, she’s worked in a variety of industries, including grocery (Food Lion) office supplies (Staples) and, most recently, home improvement (Lowe’s, where her 14-month stint as CMO came to a close as part of a round of layoffs early this year.) But Grebstein, whose parents were both in sales, said she’s found her fit with JC Penney. After recently shopping the stores near the brand’s Plano, Texas-based headquarters for bedding for her daughter’s college apartment, she noted that there’s huge potential.

Pulling out all the stops

The 1,000-unit chain has been trying to deliver on that opportunity through a host of recent initiatives designed to broaden its base. Last year, it returned to selling appliances for the first time in three decades and met with early success. More recent debuts include toy shops in stores, a b-to-b hospitality offering and the acceptance of Apple Pay within all locations. The brand is also chasing the menswear business with a new campaign from Michael Strahan.

Continue reading at AdAge.com