Hasta La Creative!

With the only 2,69m long smart fortwo you always find a gap. This way you never have to worry about being late because of a desperate search for a parking space. We show exactly that in a static and animated headline campaign: A smart fortwo that through parking in the middle of our headlines creates a full stop in the statements, thus turning a negative meaning into a positive one with ease.

Addiction is a family disease. Alcoholics do not only harm themselves, they also harm their partners and their children. As a health organization committed to fighting addiction, the Blue Cross manifests their support to both groups: the addicts and their families. For this cause, it is of paramount importance to state clearly how these are not isolated from the problem. In the “Downfall” campaign the Blue Cross brings the victims of alcoholism back into the picture – in two powerful motives. The message: An alcoholic doesn’t only harm himself.

This screen would be placed in Central Park to reveal what the surrounding park area would look like if it were subject to deforestation. The screen would work like a green screen in that individuals moving through the actual park would appear to be moving through a dried up environment when you look at them through the screen.

Since JanSport backpacks have a lifetime warranty, your backpack will be with you your whole life.