American Express: Platinum Transported
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American Express is teaming up with The New York Times to launch ‘Platinum Transported,’ an innovative content series that brings viewers on a digital journey tied to the human senses.
The series will transport viewers into the visionary perspectives of iconic American Express Platinum Card Members, beginning with “Taste” featuring famed Chef and Restaurateur David Chang. Viewers are immersed in the creative process behind Chang’s uni with chickpea hozon dish, inspiring them to discover new and unexpected flavors around the world.
Chloe: Chloe Love Story – Valentine's Day
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Chloe’s flagship product is the perfume line LOVE STORY. Therefore it’s not surprising that Valentine’s Day was the most important event of the year for us. in order to get away from all the St. Valentine’s clutter of other brands and products and take over the holiday for Chloe, we created an event like no other.GIFs – short looped frames, became the focus point of the event’s concept. They combine the most trending aspects of modern communication with the elusiveness of a romantic moment. And so the concept of the shortest love story, that anyone could share with the world, became a thing, thanks to Chloe brand.
We set up 3 CHLOE stations on the most prestigious promenade in Warsaw downtown, where lovers could create their ‘shortest love story’, i.e. a GIF, which would then be screened on an 8 meter display nearby, right in the center of the city.
EFFECTS
The event was widely discussed in the media and on numerous lifestyle blogs.The reach in social media was nearly 1 million impressions, but the most important KPI achieved was a sales increase of 250%, compared to the previous year.
A Model Mouth
Posted in: UncategorizedPizza Hut: Oven-Hot Pizza, Fast, Every Time
Posted in: UncategorizedThe Woody
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For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan.
Brothers and Sons: The Soft Sofa
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For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan.
Brothers and Sons: The Giraffe
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For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan.
Brothers and Sons: The L.A.F.
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For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan.
Brothers and Sons: The Alumni
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For the award winning design label ‘Brothers and Sons’, we digitally reproduced 5 of their iconic designs. This creative freedom produced amazing results that really embody the ‘Breaking Standards’ vision. The 5 videos were displayed during the launch of the ‘Brothers and Sons’ brand at Salone del Mobile 2017 in Milan.
Volkswagen: Fish Out of Water
Posted in: UncategorizedColoradans Against Auto Theft: Rewind
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All over Colorado, car thieves are on the prowl for unlocked cars. And a large percentage of the time they use these stolen vehicles to commit other violent crimes. We were shocked too. In partnership with Coloradans Against Auto Theft, we created a commercial that hit home the effects of auto theft.
Can Jex and Vogt put an end to the continual disruption at TBWALondon?
Posted in: UncategorizedWhen Jean-Marie Dru, the chairman of TBWAWorldwide, introduced the methodology of “disruption” 25 years ago, little could he have imagined how neatly this one word would sum up the state in which the network’s London outpost now almost perpetually finds itself.
How AI could save the CMO's role, plus more learnings for brands
Posted in: UncategorizedThe chief marketing officer role is too big, too undefined and too wide-ranging, brands were warned by IBM’s tech evangelist.
On board Bombay Sapphire's multi-sensory virtual train journey
Posted in: Uncategorized‘The Grand Journey’ guided customers through a 60-minute live experience that fully immersed them into the drinks’ brand story.