(TrendHunter.com) Heading to the beach means having to deal with sand getting into virtually everything you own, so the ‘Parasheet’ Beach Blanket is intended to help offer a way to help eliminate this…
(TrendHunter.com) ‘Another Country’ released a new line of comfortable and domestic office furniture that’s designed to combat the perceptions of offices being “cold and clinical.”
The…
Those overhead food videos that you watch and watch? BuzzFeed’s Tasty has mastered the format to become one of the world’s most popular content producers.
Quiet Storm’s MD finds resonance in the strength shown by the movie-star sirens of yesteryear and deploys lipstick as her secret work weapon
After reports suggested that Microsoft was preparing to kill off its beloved low-tech art application Paint, Campaign asked advertising creatives to pay tribute to the program using nothing but the tools it contained.
Jeremy Lee is baffled by Harry’s poster ads.
Could FUCU, a new acronym used to describe the surprising political world, also be applied to marcoms?
Of the 17 brands that were major domestic sponsors of London 2012, ten, including BA, EDF and Sainsbury’s, are no longer involved in UK sports sponsorship. Synergy’s Tim Crow asks where this leaves the Olympics’ marketing legacy.
Industry insiders weigh in on the coming ecommerce “bloodbath” and how brands will have to step up their game.
Facebook’s ad revenue surged by almost 50% year on year in the second quarter of 2017 to $9.2bn (£7bn), as its profits climbed 71%, but the platform warned the rise of video on the platform could slow growth.
O2’s chief executive Mark Evans has called on his competitors to offer the “same kind of mechanisms” as O2 Refresh, which aims to increase the transparency of phone contracts by separating the cost of the device and service.
Category: Beyond Madison Avenue
Summary: With the announcement that Coke Zero is being replaced with a new product, Coca-Cola Zero Sugar, here’s a look back on how Coke Zero has advertised itself to the public since it debuted in 2005.
The original branding was in a white can, with the tagline “Everybody Chill,” which was not a hit with consumers.
(TrendHunter.com) Those who enjoy cold brew coffee will be delighted to hear of the ‘Brewdo’ cold brew maker as a means of ensuring that they can make their favorite caffeinated beverage whenever they wish….
A jury awarded the producer $9.4 million, finding he was owed royalties for the use of music in the film “This Is It” and two Cirque du Soleil shows.
(TrendHunter.com) This hanging treehouse by French architecture firm ‘Les Etablissements Tourneux’ is providing people with an elevated oasis.
Thanks to rental platforms like Airbnb, travelers and…
The announcement about Mr. Stewart’s new stand-up special, his first since 1996, comes two months after he and HBO abandoned an animation project.
(TrendHunter.com) Traditional night lights have become outdated thanks to the new ‘ZING’ Home Night Lights that look to incorporate smart technology into the simple piece of illumination equipment for…
The idea started with the product benefit in mind. Knowing the “problem” is a more powerful way to get attention and to create the urgency needs.
But we all know that is not attractive and the brand will not want to be associated with “Ugly” images. So we started to look at the “pretty” side of the problem and realized wrinkles, facial hollows and flat cheek can be very sexy, pretty and attractive…on our pets.
The idea started with the product benefit in mind. Knowing the “problem” is a more powerful way to get attention and to create the urgency needs.
But we all know that is not attractive and the brand will not want to be associated with “Ugly” images. So we started to look at the “pretty” side of the problem and realized wrinkles, facial hollows and flat cheek can be very sexy, pretty and attractive…on our pets.
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