Team Canada's Winter Warriors Prep for Warmer Weather in Striking Rio 2016 Ads

Canada’s climate includes harsh terrain and gnarly winters—which is why its athletes are so hardcore, says a new ad for the nation’s Olympics team.

The Canadian Olympic Committee and agency Cossette created the campaign, titled “Ice in Our Veins,” for this year’s Summer Games in Brazil. The :60 centerpiece commercial immediately draws a distinction between the frozen landscape onscreen, and Rio de Janeiro, the famous beach town where the 2016 competition will be held in August. 

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McKinney Printed N.C.'s Bathroom Bill on Toilet Paper. You Know What to Do With It

“It makes great cocktail napkins, bookmarks, facial tissues. But you know what’s best to do with it!” Yes, Durham, N.C., agency McKinney knows where its home state’s controversial House Bill 2 belongs—in the toilet.

The Charlotte City Council passed a nondiscrimination ordinance in February that included a rule allowing transgender people to use public restrooms assigned to the gender with which they identify. Furious opposition groups supported by Gov. Pat McCrory then ran ads arguing that the ordinance would make it easier for male sexual predators to get closer to victims by posing as women. 

The state legislature later called a special session to pass “HB2,” which requires all North Carolina residents to use the public restrooms associated with their birth gender. The move has enraged civil liberties groups nationwide, and North Carolina has been the focus of plenty of backlash over HB2. 

McKinney proposes a solution to the HB2 problem: Flush it. And they mean this quite literally, as you’ll see in the video below.

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Selfridges Promotes Female Strength With a Mystical, Magical and Powerful Lingerie Ad

We’re not in “Like a Girl” territory anymore. 

As one Adweek editor thoughtfully put it this week, “Female strength is the new female empowerment.” And while Always’ charming campaign may have begun that conversation, far more powerful elaborations on that message have appeared since, each improving on its predecessor in nuance, style and complexity. (Come on. Are you really going to say you weren’t blown away by Lemonade?)

This powerful new film from U.K. department store Selfridges, created in-house to promote its new Body Studio—as well as the fascinating variety of underpants from the shoot—hinges on the notion that contemporary women’s underwear is made with the male gaze in mind. (To wit: Victoria’s Secret’s big secret? It was founded by a dude.)

And in a step toward releasing women from the nonstop bullshit party they submit to from gendered birth onward, that’s something we can change right now, beginning with the brands pushing the panties.

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Justin Bieber's 'Sorry' Is Suddenly a Song About Allergies in This Hilarious Parody

Allergy season is here, which means it’s time for a fun song about snot and sucky genes!

Set to Justin Bieber’s hit “Sorry,” pop-song parody artists Laughing Moms—aka Alisha Found Eden—croon about wheezing, antihistamines and hives, while apologizing to their kids for passing along the miserable immune response. 

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Speed Rapper With a Dying Phone Battery Shocks Passersby With His Fast Talking

“You want lasagna for dinner?/Ricotta’s a winner/I’m thinking’ bout a little pasta with some sauce in the center.”

Speed rapper Mac Lethal busts out those lines and a whole lot more in this hidden-camera stunt from ad agency SuperHeroes touting the extended battery life of Asus’ Zenfone Max Android handset. (It lasts 38 days on a single charge, they claim!)

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If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold

With less than 100 days to go before the Rio Olympics, Lacoste builds on its “Life is a beautiful sport” campaign with a chic new video called “Support with Style.” 

Created by BETC and its music subsidiary BETC Pop, “Support with Style” follows a troupe of “beautiful supporters” through Paris, whose landscape has been transformed into an eerily empty (and clean!) playground for Rio 2016 stadium seats. 

The clip reinforces Lacoste’s relationship with the French National Olympic Committee (CNOSF), for whom it will outfit all French Olympic teams. The partnership was born in 2013, and will conclude this year (barring an extension of the contract). 

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Cider Brand Is Broadcasting a 'Live GIF' of a Guy Making the Same Movements for 24 Hours

Livestreaming brand stunts are getting more and more popular—one of our recent favorites being the Waitrose campaign from the U.K. that showed live feeds from the grocery chain’s farms. Here’s a more gimmicky one from Portugal that tries to combine livestreaming with GIFs—or rather, a live-action imitation of GIFs.

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DDB Turned Lonely Island's 'I Just Had Sex' Into a Song About Endangered Species

Yeah, they hit that. Want to hear the deets?

Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island’s viral blockbuster “I Just Had Sex” in a new campaign about endangered wildlife. Those bears aren’t looking for back slaps just because they got lucky, though. They’re propagating the species. So it’s OK if they tell the world about their adventures in shagging, even if they admit their partner ate bamboo the whole time. (Doesn’t matter, had sex!)

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Singapore Airlines shifts global media account to ZenithOptimedia

ZenithOptimedia has won Singapore Airline’s global media business after nearly two years of managing the airline’s global search account via its performance marketing arm, Performics.

EasyJet tells a love story in 20th anniversary campaign

EasyJet, the budget airline, has released a European campaign marking its 20th anniversary, which asks customers to tell their travel stories.

Turkey of the week: EasyJet, VCCP

EasyJet’s ad celebrating its 20th anniversary falls short.

'No shower and no bar?' Jennifer Aniston has nightmare in first Emirates ad

Jennifer Aniston wakes from a “nightmare” in which she cannot have a shower on an aeroplane, in her first TV ad for Emirates.

Virgin Atlantic picks Arena Media for £12m media account

Virgin Atlantic has appointed Arena Media to its £12 million media planning and buying account, following a competitive pitch.

The buzz: Jennifer Aniston flies Emirates

Rainey Kelly Campbell Roalfe/Y&R has tried to banish memories of Virgin Atlantic with a new spot for Emirates.

Virgin Atlantic swaps Arena for PHD

Virgin Atlantic has moved its £12 million media account into PHD, less than a month after appointing Arena to the business.

American Airlines picks Crispin Porter & Bogusky and MediaCom as global agencies

American Airlines has chosen Crispin Porter & Bogusky and MediaCom as its global creative and media agencies respectively after a competitive pitch.

Turkish Airlines ad sees European basketball players take flight

Turkish Airlines trades on its sponsorship of Euroleague in a new TV ad featuring some of the basketball league’s top players.

British Airways picks Creston Unlimited for CRM strategy

British Airways has picked Creston Unlimited and data analytics consultancy Aquila Insight to handle the airline’s customer relationship management work.

Cheapflights appoints Forever Beta and Goodstuff to launch rebrand

Cheapflights, the flights search web site, has appointed Forever Beta to re-launch its brand after a competitive pitch.

BA creates feel good ad for Christmas evening slump

British Airways has created a new TV ad, to launch as post-Christmas gloom hits the nation.