May
01
If Choreography Were an Olympic Sport, Lacoste's Rio 2016 Ad Would Surely Win the Gold
Posted in: UncategorizedWith less than 100 days to go before the Rio Olympics, Lacoste builds on its “Life is a beautiful sport” campaign with a chic new video called “Support with Style.”
Created by BETC and its music subsidiary BETC Pop, “Support with Style” follows a troupe of “beautiful supporters” through Paris, whose landscape has been transformed into an eerily empty (and clean!) playground for Rio 2016 stadium seats.
The clip reinforces Lacoste’s relationship with the French National Olympic Committee (CNOSF), for whom it will outfit all French Olympic teams. The partnership was born in 2013, and will conclude this year (barring an extension of the contract).
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