Big Spaceship Names Rob Thorsen as Its First President

Brooklyn-based Big Spaceship promoted former managing director Rob Thorsen to the role of president, the first to hold the title in the agency’s sixteen-year history. In the new role, Thorsen will continue managing the day-to-day operations of the agency while also focusing on growth. 

Big Spaceship CEO CEO Michael Lebowitz told Adweek that he hadn’t intended on creating the president role, but that Thorsen was already fulfilling all duties of a president anyway. “Rob was really performing at a level of service to the company and had ingrained himself even more deeply than I could have asked for in the high-level functioning of the company,” he said.

Thorsen has served as managing director for Big Spaceship since July of 2013, leading the integration of the agency’s data and analytics practice while serving in the role. Prior to joining the agency he served as executive client partner with MRY for a year and a half. That followed over four and a half years as executive vice president, senior director with BBDO New York and two and half as senior strategist, global business director for Mother New York and London. He also spent time five years as an account director with BBH New York and a year as an account executive with kbs+. Over the course of his career, he has worked with clients including A-B InBev, Axe, Best Buy, Strabucks and Hyatt.

“The output of the agency is always going to continue to evolve and the nature of the challenges that we are trying to resolve will evolve, but ultimately it’s still the same job. It’s about finding and bringing together the right people, to find the right solutions, to get to the right outcomes,” added Thorsen.

Luva que simula artrite mostra como tarefas simples ficam difíceis para quem tem a doença

roche-luva-artrite

O laboratório Roche publicou na semana passada um vídeo que serve para alertar sobre a artrite reumatoide. A doença atinge estimados 900 mil brasileiros e nem todos eles conseguem diagnosticar a doença em estágios iniciais – algo que o laboratório quer tentar mudar com esse vídeo, intitulado “As Tarefas Mais Difíceis do Mundo”. Para conscientizar […]

> LEIA MAIS: Luva que simula artrite mostra como tarefas simples ficam difíceis para quem tem a doença

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Canadian Agency Tells Clients Why Things Are So Much Cheaper Up North

Generally speaking, no one should think about moving to Canada for fear of Donald Trump actually winning the 2016 election. If you go on a talk show and promise to do that, you’ll just end up looking like an idiot.

Canadian agency Lg2 has a better reason to visit the Great White North: things are just less expensive up there.

The Canadian dollar is at an all-time low compared to our own George Washingtons. This fact undoubtedly has something to do with Justin Trudeau, but Lg2–which is Canada’s largest indie agency at the moment–would like to demonstrate how the trend could benefit American marketers.

That was kind of funny, but we need someone to demonstrate exactly how 35% more strategy services would benefit a given client. Must create at least one chart.

Beyond this video, the agency has also created a microsite which really just consists of a calculator that can only do one thing: multiply the budget total you enter by 1.25. It also helpfully reminds us that the sun is always shining in Canada and provides a link to case studies of work that Lg2 has done for such clients as Nike and some other brands we’ve never heard of.

For the record, we still don’t get what gives all these Canadian agencies the time to make satirically self-promotional campaigns, web series and fake homepages rather than producing marketing campaigns for clients. Maybe their money really does go that much further.

We don’t know how well the stunt above will work, but we do hear clients like to save money.

CREDITS

Agency: Lg2
Creative Directors: Nellie Kim, Chris Hirsch, Luc Du Sault, Marc Fortin
Producer: Johanne Pelland
Director: Ben Steiger Levine
Production: Les Enfants
Post Production: Rodeo FX
Music: BLVD
Editor: Greggory Kaufman

State Audit Finds That Bailey Lauerman and Nebraska Tourism ‘Took Advantage of Taxpayers’

At the very end of the day last Friday, Nebraska’s auditor of public accounts released an extensive and somewhat damning account of the state’s Tourism Commission and its relationship with its agency of record, Omaha’s Bailey Lauerman.

As reported on Omaha.com, the team tasked with reviewing the contract between state and agency found that the agency went over budget by $4.4 million during the past three years. It also found that the Tourism Commission itself effectively misused taxpayer money by both failing to properly track expenses related to the Bailey Lauerman campaigns and expensing items unrelated to their production…like booze and cigarettes.

From the report, which is quite extensive:

“The documentation obtained by the APA revealed that over $350 of the amount requested by Bailey Lauerman was for alcohol and cigarette purchases. Included were charges for several bottles of wine, three bottles of Tanqueray Gin, a bottle of Crown Royal Canadian whisky, multiple packs of Coors beer cans, a box of Marlboro Gold Pack 100’s (Cigarettes), and a significant amount of other alcohol purchased during meals while on the shoot.”

Among other problematic expenses, the report lists $18K spent to help one Commission employee move from Sidney to Kearney (a three-hour drive), $44K for a 90-minute speech by “happiness researcherShawn Achor, and the hiring of state tourism director Kathy McKillip’s own daughter to star in a photo shoot tied to the campaign.

The problem, it seems, stems from a 2012 decision to basically let the Tourism Commission act with little or no oversight. From state auditor Charlie Janssen:

“We had heard some rumblings that Tourism was operating as a rogue agency without any oversight. It appears that was the case. They kind of took advantage of the Nebraska taxpayers.”

That all changed this spring, when a new state budget required the commission to agree to greater oversight regarding its spending.

It doesn’t seem like these slip-ups involved any explicitly illegal behavior, though the audit expressed concern that the hiring of McKillip’s daughter by Bailey Lauerman might run up against anti-nepotism laws or those prohibiting businesses with state contracts from “offering of something of value to influence a public official.” The lead auditor himself called the hire “very questionable.”

Here’s the kicker in case SAG-AFTRA is listening: state and agency say they hired frat/sorority members, interns and volunteers to appear in the resulting campaign in order to avoid paying professional models. Seems both parties had trouble finding people who met all the requirements and had time to take off for the shoot.

Bailey Lauerman, which was AdAge’s 2013 National Small Agency of the Year, won it’s home state’s tourism account later that same year. This was approximately one year after state government voted to make the Commission an independent entity; it had previously been part of the Nebraska Department of Economic Development, and it currently has a yearly budget of $6 million. Here’s a spot the agency produced for its client more than a year ago.

According to the audit report, Bailey Lauerman “more than $2,500 on more than 35 occasions” to buy dinners for McKillip and other state officials; these expenditures would appear to violate regulations forbidding public employees from accepting gifts from vendors.

The report contains several other allegations like this one:

“The Commission’s internal control environment was not conducive to fair and complete financial reporting, including a lack of involvement by the Commissioners in the day-to-day operations, inadequate documented reviews, and no segregation of duties.”

In its official response, the Commission admitted that it had not properly filed certain expenses and that the contract went over budget. But McKillip denied that her husband had ever received any meals from Bailey Lauerman, calling the agency’s own records incorrect.

The only statement Bailey Lauerman provided concerned the fact that McKillip’s daugher was compensated twice for gas used by her convertible during the 2,000 mile-plus road trip photo shoot project. The agency said it was unaware that this had occurred, noting that the car itself did appear in the photo shoot.

Maybe this is what people are talking about when they say “small government.” Probably not.

This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video below promotes “Braille Bricks,” a new project from the nonprofit Dorina Nowill Foundation for the Blind and agency Lew’LaraTBWA. 

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Justiça determina novo bloqueio do WhatsApp, dessa vez por 3 dias

WhatsApp

O WhatsApp será bloqueado novamente no Brasil a partir dessa segunda-feira. Segundo a Folha, a medida começa a valer a partir das 14h de hoje e terá duração de 3 dias. Todas as cinco grandes operadoras de telefonia móvel foram notificadas e já avisaram que pretendem cumprir a decisão. A última vez que o aplicativo […]

> LEIA MAIS: Justiça determina novo bloqueio do WhatsApp, dessa vez por 3 dias

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Bernie O’Dowd is ready for May The 4th. Are you?

Bernie O’Dowd is Co-Creative Director at Hollywood-based independent creative agency Battery.
Before Battery, he had one hell of an advertising pedigree, having helped create Taco Bell’s talking Chihuahua to a suicidal robot in General Motors’ Super Bowl spot.
Before that Bernie was a professional skateboarder, once sponsored by Airwalk. He earned the nickname “Backwards Bernie” for his backward “fakie” and spin moves. His love of shredding continues to this day. Dude still skates competitively. So in celebration of May the 4th, the unofficial Star Wars holiday, it made sense that Backwards Bernie would add some skating to the shenanigans.

Man, I really hope Bernie and co. secured the licensing to these characters. George Lucas isn’t exactly known for being free and easy with his characters. In fact it’s quite the opposite.

Apple Is Using Real iPhone Footage to Put Moms in the Spotlight for Mother's Day

Apple’s new Mother’s Day video might be a week early, but there really isn’t a bad time to tell your mom you love her, right? Right. Also, the way Apple sees it, there isn’t a bad time to show off the clarity of the iPhone’s camera, either.

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Old Navy Is Proud of This Family Photo Despite the Weekend Backlash From Racist Trolls

It’s been almost three years since the infamous racist backlash to the Cheerios commercial with the interracial family, and brands are still getting heat when they broadcast images of diversity. But these days, the brands always seem ready for the haters—and as often as not, they use their vitriol against them.

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YouTube começa a testar novo design na web

youtube-novo-design

A interface do YouTube recebe um redesign significativo com pouca frequência. Afinal de contas, como um site que tem mais de 1 bilhão de usuários ativos, seria pouco prudente alterar com frequência a forma como eles navegam. Dito isso, o YouTube decidiu que já era hora de dar um tapa no layout da versão web […]

> LEIA MAIS: YouTube começa a testar novo design na web

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Ministério Público apaga menina da obra de Renoir para alertar sobre crianças desaparecidas

Renoir PLID

Campanha lembra que ajuda da população é vital e qualquer informação ajuda

> LEIA MAIS: Ministério Público apaga menina da obra de Renoir para alertar sobre crianças desaparecidas

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Partnership for a Healthier America: Drink up Ashanti

cellF, the world’s first neural synthesiser

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Front View of cellF (neurons are located in the top black box, in the incubator)

Guy Ben-Ary has spent 4 years collaborating with scientists and other artists to develop a musical instrument controlled by a neural network bio-engineered from his own skin cells.

The “brain” of cellF is a biological neural networks that started its life on the artist’s arm. Skin cells taken with a biopsy were converted into neural stem cells using Induced Pluripotent Stem cell technology. These neural stem cells were then fully differentiated into neural networks over a Multi-Electrode Array dish.

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Frozen vials with neural stem cells sent back to the University of Western Australia

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Illustration showing how cellF works

The neural network is now able to play live sessions with human musicians by controlling custom-built synthesizers. The music of the human performer is fed to the neurons as stimulation, and the neurons respond by controlling the analogue synthesizers. Both the human musician and Ben-Ary’s extended brain are thus fully interacting with each other to create improvised sound pieces.

With this work, Ben-Ary continues his investigation into the ethical dilemmas and the future possibilities that bio-technologies can present for our society. CellF addresses my ‘interest in problematising new bio-technologies and contextualizing them within an artistic framework’, he writes. It started with a new materialist question underpinned by the belief that artistic practice can act as a vector for thought: What is the potential for artworks using biological and robotic technologies to evoke responses in regards to shifting perceptions surrounding understandings of “life” and the materiality of the human body?

cellF premiered on October 2015 in Perth, performing a live set with percussionist Darren Moore.

Research has demonstrated that music enhances brain activity. Music lessons, for example, were shown to strengthen certain parts of children’s brain. Ben-Ary and his collaborators will be working with other musicians and musical ensembles to explore how different musical styles might influence cellF’s functional plasticity or ability to play. In the long term, these artistic experiments might help us understand how coherence and plasticity in neural circuits can be induced by rhythmic (and perhaps frequency) dependent inputs, with potential benefits.

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Multi Electrode Array (MEA) dishes ‘with bits of’ Ben-Ary in the incubator

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cellF performing with Darren Moore

The artist kindly accepted to talk to me about absurd scenarios, music and bio-engineered brains:

Hi Guy! First, i was wondering if you can expand on the interaction between the musician Darren Moore and your cells. How responsive are they to each other? How much does the performer feel in control of the music? Or how much does he feel that he is actually collaborating with another entity to create some music?

To me the Human / Non-human communication or interaction is at the heart of the project. A feedback loop that allows their behavior (or in terms of music – their playing) to be influenced from each other.

We created a framework whereas the human musician is communicating directly with the neural networks (or my external brain) and to do that we used a stimulation module titled “FriGate”. This module was developed by Nathan Thompson for one of his own projects but then when we looked for creative solutions that would allow us to send the human music to the neural network as stimulations Nathan and Andrew Fitch realized that with a bit of tweaking we can use it.

FriGate Module is embedded into the cellF synthesizer panel and helped us create a Jam Session Scenario similar to Jazz musicians that improvise on stage.

The Frigate accepts any audio signal (from Human Musicians) and can be tuned to extract audio information dependent on its frequency. This information is directly related to the live musician’s playing style and then can be sent as stimulations to the neurons.

One musician can have multiple FriGates thus multiple controlled stimulations into the neurons on the MEA. Likewise multiple musicians could have one Frigate each and have fine control over when their associated electrode in the MEA sends a stimulation pulse into the neural network. This takes into account also the spatial organization of the neurons over the MEA electrodes.

What we found interesting with this is that we give the human musician a way to really communicate with the neurons via the MEA. They can decide when they send the queue to the neurons – in a similar way that 2 human musician will play and communicate with visual as well as audible queues between them – especially if they improvise.

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CellF performing with Darren Moore

Darren is an experimental drummer that spent most of his career playing in improvised settings. He is used to face the unknown when he is playing. But playing with cellF was a new experience for him. When the performance ended he said that it was an incredible experiences. It posed the challenges that improvised musicians usually face but more than that he was aware that it is my neurons that were jamming with him. There was a clear sense in the performance space that the neurons were responsive to the stimulations that Darren chose to send them. On the other hand it was clear that Darren’s playing is considerate of the sound that was produced by the neurons.
These are 2 (of many) examples to that:

Video Documentation of cellF performance

In the video above, a 4.5 minutes video clip of the performance (Please listen with earphones or good stereo set):

0:15 – 1:00 – It is very easy to hear how the neurons respond to the stimulations that are sent via the symbol.
1:14 – 2:00 – In this part the module that was used with the Synth was one that accumulated Action Potential or neural activity. The more Darren played on the symbols the more stimulations were generated – the more active the neurons were. This was sonified by a module that increased the pitch once the activity increased.

After the performance Darren said that he didn’t feel that he was playing solo. It felt different than playing with a programmed machine. He could sense emergence or responsiveness. But there was also the surreal idea of jamming with a neural network… My neural network. Darren and I are very good friends. We met in 2003 when we shared a house in Perth. We share a very similar musical taste and we used to spend hours listening and talking about music. I always wanted to play with him but … alas … I can’t play. When I conceived the idea of cellF I called him and asked him if he wants to play with me. He was respectfully dismissive until I told him what I’m planning to do. The gig in Perth felt as if Darren and I (well my external brain) Jammed and improvised together and it was great! (My neurons are living my dream ?).

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Biopsy taken from Guy Ben-Ary’s arm

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Ben-Ary’s fibroblasts in tissue culture

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Ben-Ary working in the lab

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Ben-Ary’s pluripotent stem cells

I was also surprised to read that you had shipped the cells to Barcelona. Why didn’t you prepare all the work in Australia? And also what are the challenges of shipping little vials containing human cells?

The scientist that I worked with in Barcelona is Mike Edel. Mike is a Stem Cell Scientist and an expert in iPSc technology (cell reprogramming). I met Mike in 2009 when he visited the school of Anatomy, Physiology and Human Biology (where SymbioticA is located). During his visit he gave a talk about his research and it was then that I became familiar with this technology. I approached him after and told him about my ideas (that culminated in 2 projects – In-Potentia and cellF). He was very supportive and we agreed to stay in touch.

When I received the fellowship to developed cellF I decided to do the cell reprogramming part in Barcelona in his lab. I wanted to have the time and the space to interact with Mike and learn from him the iPSc technique. It is quite an enriching experience, for me, to work in different labs and with different scientists. Furthermore, a residency away from home allows the artist, usually, to invest 100% of his/her time in the work. To focus on art. The chemistry between Mike and myself, our conversations and the actual work we did together in the lab was instrumental for the success of cellF.

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Characterization of the stem cells

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Ben-Ary’s neurons differentiating on a Multi Electrode Array (MEA)

You described the scientific process behind your works as being some kind of biological alchemy and that’s certainly the way it looks to the public i think (at least it does to me). So i can see the enchantment and poetry of having skin cells turned into brain cells and then perform with a musician in front of an audience. But apart from the challenge of creating something totally magical and unexplored before, why did you want to create this work? What were the motivations behind all these efforts?

Indeed my fascination with the “Biological Alchemy” or the transformation of bodies was one of the drivers to the project. I also really like the way you referred to it as “…creating something magical and unexplored before…”

The piece was conceived in 2012 when I was awarded a Creative Australia Fellowship from Australia Council for the Arts to create a new project. I proposed to develop a biological self-portrait, entitled cellF.

cellF started with the ‘new materialist’ question, underpinned by the belief that artistic practice can act as a vector for thought, that has informed all my past projects: What is the potential for artworks using biological and/or robotic technologies to evoke responses in regards to shifting perceptions surrounding understandings of life, death, sentiency, and the materiality of the human body?

However, for the first time in my career, I was also inspired by an ultimately narcissistic desire to re-embody myself. cellF is a progression of the past fifteen years of my research conducted through various projects involving the process of developing robotic bodies whose aesthetics and function are informed by the specificity of each bio-engineered ‘brain’ (Projects such as MEART, Silent Barrage and In-Potentia) and I think that it’s just poetic that it is also my self-portrait. It also continues my interest in problematizing bio-technologies and contextualizing them within an artistic framework via the staging of absurd scenarios.

Essentially, the brain/body entities I have been involved in creating over the last 15 years, have all emerged out of a desire to scramble habitual categories of thought – active versus passive, inert versus animate, political versus ontological, causality versus spontaneity, human versus non-human, forcing the viewer of those entities to think materially as well as ethically about our anthropocentric take on the world. Positioned at the intersection of art, science and society, I have spent many years ‘messing around’ with biological and cybernetic technologies as a means to examine processes involved in the transformation of bodies or living biological material in order to re-evaluate our understanding of “life”, sentiency, and the human body.

Most importantly, the staging of absurd scenarios has been an attempt to critically question and examine how we interact, develop and maintain meaningful connections in a world where we are constantly barraged by information, technologies and idealisations.

In a radio interview, you explain that you used to dream to be a rock star. Did you feel closer to realising your dream after the performance? Because I had the feeling that you act more as a conductor of an orchestra during the performance.

The rock star narrative emerged when I was facing the questions – what sort of self Portrait would I come up with? I spent a lot of time considering the aesthetic of cellF; namely, what was the most compatible kind of robotic body I could give myself? When thinking about what kind of body to design for myself, the idea of working within a humanist anthropocentric paradigm bored me. So whilst I desired a body that worked in synergy with my external brain, including a real time feedback loop the decision to create a sound-producing body was ultimately based on a long-standing passion for music, combined with my naïve childhood dream of being a rock star.
I don’t think that I will ever feel that I am a rock star because… I’m not. But I did have a strange feeling when bits of me were on stage with Darren playing. That was quite an incredible feeling.

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Back view of cellF

You are also planning to do other cellF performances with other musicians and in other cities if i understood correctly. So what’s in store for cellF?

We were invited to present cellF and exhibit its development as part of an exhibition titled The Patient in Sydney. Curated by Bec Dean, the exhibition is a major event of contemporary biological and medical arts. It draws focus on new collaborations between scientists and artists and explores the ways in which artists are addressing powerful human experiences in the fields of health, biological sciences and medicine enhancing the discourse on the representation of disease, institutionalized care, personal agency and what it is to be human.

We plan three performances that will take place in the Cell Block Theater in Sydney. Each of these performances will differ from the other
– A duet for piano and cellF. Internationally acclaimed pianist Chris Abrahams (from “the Necks”) –
– A classical duo with cellF. Classically trained, new music innovator, percussionist Claire Edwardes has agreed to team up with one of her colleagues from Ensemble Offspring and improvise with cellF
– Experimental trio with cellF. Clayton Thomas (Double Base), Jon Rose (Violin), Darren Moore (drums). Three of the most exciting voices in the national experimental music scene.

The rationale behind having three performances is based, as well as aesthetics and diversity, on a fundamental question that is at the heart of cellF – Will different musical styles, approaches or ensembles influence cellF‘s functional plasticity or its ability to play in a different way ?

These musicians are some of my favorite Australian experimental artist so having my external brain play with them is definitely realizing a dream. We are currently negotiating performances abroad and I hope that some of these opportunities will eventuate.

Thank you Guy!

CellF is the result of a 4 year research in collaboration with designer and new media artist Nathan Thompson, electrical engineer and synthesiser builder Dr. Andrew Fitch, musician Dr. Darren Moore, Stem cell scientist Dr. Michael Edel, neuro-scientist Dr. Stuart Hodgetts, neuro-engineer Dr. Douglas Bakkum.

See this other interview with Guy Ben-Ary about In-Potentia, from foreskin cells to ‘biological brain’.

Samsung Made VR Bedtime Stories for Kids and Parents Who Can't Be Together in Person

Virtual reality still has a lot to prove. And today it takes a big step toward demonstrating its potential everyday usefulness with a cool Samsung campaign that simulates one of the most intimate family traditions—the parent-child bedtime story.

With help from BBH London, Samsung Electronics has launched a live VR storytelling app called Bedtime VR Stories, which is designed to have a parent and child read together inside a VR world when they can’t be physically together. They each wear VR headsets and can talk to each other—and see a version of each other—inside the world as they read together. (The app uses a combination of VR and Voice over Internet Protocol—or VoIP—technology.”

Bedtime VR Stories launches with a single tale, titled “The Most Wonderful Place to Be.” Parent and child sit on a magical bed during the five-minute experience and visit three places—the Arctic, where they meet Jen the Penguin; a prehistoric world featuring Dan the Dinosaur; and outer space, where Robot Jo treats them to a musical finale.

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Pouco Pixel 44 – 2000 e contando

capa-b9-s02e44

Vamos falar de coisa nova! Adriano Brandão e Danilo Silvestre saem por um instante do universo Pouco Pixel e desbravam o admirável mundo novo do Muito Pixel: o que diferenciam os video games modernos dos video games antigos? É só qualidade gráfica mesmo? O que os jogos novos fazem de melhor – e o que fazem de pior? O ano 2000 […]

> LEIA MAIS: Pouco Pixel 44 – 2000 e contando

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Radiohead desaparece da internet (e provam que são ótimos marketeiros)

Radiohead

Toda a presença online oficial da banda foi apagada

> LEIA MAIS: Radiohead desaparece da internet (e provam que são ótimos marketeiros)

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Muscle Care: Water

Muscle Care: Mud

Muscle Care: Snow

For Women in Advertising, It’s Still a ‘Mad Men’ World

Category: Beyond Madison Avenue
Summary: As a so-called bathroom break girl at the advertising agency BBDO in 1985, Susan Credle took over for receptionists when they left their desks. When she learned how to type quickly and accurately, she was promoted to secretary. In the decades since, she has become one of the most accomplished women in the industry…