Everyone's Angry at This Racist Chinese Ad, but It Says Something About America Too

Every few months, a racially offensive advertisement emerges from Asia and makes the rounds in America, to howls of disgust. It’s happened again this week, as a Chinese laundry detergent brand called Qiaobi released a spot—airing on TV and in cinemas, according to Shanghaiist—in which a black man gets shoved in a washing machine and comes out looking … quite different.

read more

Old Navy Is Proud of This Family Photo Despite the Weekend Backlash From Racist Trolls

It’s been almost three years since the infamous racist backlash to the Cheerios commercial with the interracial family, and brands are still getting heat when they broadcast images of diversity. But these days, the brands always seem ready for the haters—and as often as not, they use their vitriol against them.

read more

Dunkin’ Donuts Apologizes for Blackface Ad, but Not Everyone Is Sorry

Dunkin' Donuts in Thailand has just seen a 50 percent bump in sales on the heels of a new print, TV and Facebook ad campaign, and the CEO of the local franchise is crowing about the sugar rush. So what if it's all because of a controversial ad?

No, really, CEO Nadim Salhani says—so what? The ad in question shows a smiling woman in blackface with bright-pink lipstick holding the chain's new "charcoal donut." Predictably, this is kicking up a fury—outside its target region—though Salhani says that's just "paranoid American thinking." Salhani, whose teenage daughter is the model in the ad, further asks the Associated Press: "We're not allowed to use black to promote our donuts? I don't get it. What's the big fuss? What if the product was white and I painted someone white? Would that be racist?"

Dunkin' Donuts in the U.S. sees the situation differently, posting an apology on its website and promising a swift takedown due to the campaign's "insensitivity." Human Rights Watch called the ad "bizarre and racist." There's no word on whether Salhani, a surefire candidate in his own mind for father and marketer of the year, is still employed.


    

Reversed horse race / Plein le dos?

horse2004 horse2009
THE ORIGINAL?
Shark Energy Drink – 2004
Source : Cannes Archive Online, Coloribus
Agency : BBDO Bangkok (Thailand)
LESS ORIGINAL
Vittel Nestle Waters (Click Here to watch movie) – 2009
Source : YouTube , Cannes Archive Online
Agency : Ogilvy & Mather Paris (France)

Simon Davidson Photography

Simon Davidson est un photographe australien qui nous propose de découvrir l’univers des courses de voitures à travers des clichés maîtrisés de burnouts. Montrant des voitures en action et captant des instants avec beaucoup de talent, le rendu est à découvrir sur cette série.



simon-davidson-11

simon-davidson-10

simon-davidson-9

simon-davidson-8

simon-davidson-7

simon-davidson-4

simon-davidson-3

simon-davidson-2

simon-davidson-6

simon-davidson-5

simon-davidson-1













Previously on Fubiz

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook