Hasta La Creative!

After two years, The Undefeated has no start date and no editor in chief, and some question whether the site will survive.

Owners of the Weather Channel have hired the banks Morgan Stanley and PJT Partners to explore a sale, according to people familiar with the matter.

Preliminary discussions have taken place with technology and media companies, said the people, who asked not to be named because the talks are private. Blackstone Group, Bain Capital and Comcast Corp.’s NBCUniversal acquired the company for about $3.5 billion in 2008.

The Weather Co., which began weighing a sale last year, is considering selling only its digital business, which has a much higher value than the cable network, two of the people said. Separating the businesses would be difficult and would present a hurdle to a sale, one of the people said.

Continue reading at AdAge.com

Values are important once more: the values that the artist puts into the making of an object as well as the values that the consumer takes out of the object.

by

From Adbusters #121: Manifesto for World Revolution Pt. IV

Andrew Kodama

If we tune in carefully, we can detect this growing desire for authenticity all around us.

We can see it in the specificity of the local food movement or the repeated use of the word “proper” on gastropub menus. We can hear it in the use of the word “legend” as applied to anyone who has actually achieved something in the real world. (The elevation of real life to myth!) We can recognize it in advertising campaigns such as for Jack Daniel’s which ache to portray not rebellion but authenticity. We can identify it in the way brands are trying to hold on to, or take up, an interest in ethics, or in a particular ethos. A culture of care is advertised and celebrated and cherished. Values are important once more: the values that the artist puts into the making of an object as well as the values that the consumer takes out of the object. And all these striven-for values are separate to the naked commercial value.

Go deeper still and we can see a growing reverence and appreciation for the man or woman who can make objects well. We note a new celebration of meticulousness, such as the way Steven Wessel makes his extraordinary handmade flutes out of stainless steel. We uncover a new emphasis on design through making in the hand-crafted work of the Raw Edges Design Studios, say, with their Self-Made collection, objects that are original, informed by personal stories and limited edition. Gradually we hear more and more affirmation for those who can render expertly, the sculptor who can sculpt, the ceramist, the jeweler, even the novelist who can actually write. Jonathan Franzen is the great example here: a novelist universally (and somewhat desperately) lauded, raised almost to the status of a universal redeemer, because he eschews the evasions of genre or historical fiction or postmodern narratorial strategies and instead tries to say something complex and intelligent and telling and authentic and well-written about his own time.

It’s not just the story, after all, but how the story is told.

— Edward Docx is a London based writer. Excerpted from “Postmodernism is Dead,” in Prospect.

• #121
• authenticity
• consumerism
• Aesthetico

Source

When Sean Lyons joined Havas in 2013 to oversee digital, he interrupted a decade-long run at R/GA. Now he’s returning to the Interpublic Group of Cos’ digital agency giant as president of the U.S. region.

Prior to joining Havas as global chief digital officer, Mr. Lyons served as senior VP-operations and business planning at R/GA; before that he managed the global Nike account across the network. During his time at R/GA he had a hand in the building of big, scalable platforms such as NikeiD and Nike+.

Mr. Lyons replaces Seth Solomons, who joined R/GA in 2013 as a managing director in New York, and was promoted to U.S. president earlier this summer. Mr. Solomons recently left the shop.

Continue reading at AdAge.com

Trilogias, robôs, cenário e muito mais

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Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a different kind of ad in apps: promoted tweets and videos.

Twitter is going to offer the ability for advertisers to advertise their promoted tweets and videos with ads that appear in other apps. The move, in theory, could draw a whole new set of marketers to the MoPub network — ones that typically didn’t advertise using app-install ads, but do rely on paid ads on Twitter.

Last year, the company announced the Twitter Publisher Network, now being renamed Twitter Audience Platform, to sell app-install ads in mobile apps outside of Twitter, a move that was facilitated by the purchase of MoPub, the mobile ad exchange it bought in September 2013.

Continue reading at AdAge.com

Olá, antidesigners e brainstormers! Neste programa, Ivan Mizanzuk, Liber Paz, Zamiliano e Hell (do MdM) continuam na busca pela treta perfeita e dessa vez é pra deixar os cuequinhas verdes® de mau humor MESMO! Afinal de contas, como é possível que um milionário vestido de morcego saia por aí dando porrada em bandido COM CONSENTIMENTO […]

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