Advertising Agency: Publicis D, Ireland
Creative Director: Eddie Gardner
Art Director: Jerry O’Dwyer
Copywriter: Alan Pollock
Account Director: David Gee
Planner: Rory O’rourke
Advertising Agency: Publicis D, Ireland
Creative Director: Eddie Gardner
Art Director: Jerry O’Dwyer
Copywriter: Alan Pollock
Account Director: David Gee
Planner: Rory O’rourke
Ebay has hired Suzy Deering, former CEO of digital advertising agency Moxie, as its chief marketing officer of North America, the company announced today. The move comes as the online marketplace looks to rebrand itself after splitting with digital payment service PayPal last month.
“Ebay is redefining itself with a more aggressive focus on retailing,” the company said in a statement. “As CMO, Suzy will help connect eBay’s customers to the things they love and need, and she’ll bring innovation, a strategic marketing perspective and passionate voice to eBay’s online and offline marketing programs.”
Ms. Deering, who previously served as VP-advertising at Home Depot and held marketing roles at Verizon, is expected to use her experience in marketing, brand strategy, data and media to reshape the brand, which marks its 20th anniversary next month.
(TrendHunter.com) This convertible sofa by Jaxx Denim is a three-tier solution to the problem of the ever-shrinking size of modern living spaces. Using the modern and customizable ‘Zipline Denim Convertible…
Forest fires leave marks on the entire ecosystem. Report illegal fires and help preserve the environment.
Advertising Agency: Like.ad, Curitiba, Brazil
Creatives: Vinicius Natel de Camargo, Danilo Martins Zanin
Art Director: Vinicius Natel de Camargo
Copywriter: Danilo Martins Zanin
Published: August 2015
Forest fires leave marks on the entire ecosystem. Report illegal fires and help preserve the environment.
Advertising Agency: Like.ad, Curitiba, Brazil
Creatives: Vinicius Natel de Camargo, Danilo Martins Zanin
Art Director: Vinicius Natel de Camargo
Copywriter: Danilo Martins Zanin
Published: August 2015
Forest fires leave marks on the entire ecosystem. Report illegal fires and help preserve the environment.
Advertising Agency: Like.ad, Curitiba, Brazil
Creatives: Vinicius Natel de Camargo, Danilo Martins Zanin
Art Director: Vinicius Natel de Camargo
Copywriter: Danilo Martins Zanin
Published: August 2015
The positive impact of data analysis for creating business efficiencies is indisputable, right? Perhaps, but the front-page Sunday New York Times expos of Amazon’s workplace culture — a culture that’s quantified by countless measures — muddies the clarified waters we’re told will flow from the data stream. The lengthy, and some would say lopsided, piece is strewn with damning anecdotes involving ulcer-inducing pressure to work at full-force at all hours, memorize recent performance metrics at the risk of being called “stupid,” and worse, value Amazon’s mission over physical health and family commitments.
“But in its offices, Amazon uses a self-reinforcing set of management, data and psychological tools to spur its tens of thousands of white-collar employees to do more and more. ‘The company is running a continual performance improvement algorithm on its staff,” said Amy Michaels, a former Kindle marketer.”
The Times said it interviewed more than 100 current and former employees for the story.
Parmigiano-Reggiano called the ad “not only distasteful and unacceptable, but offensive for our producers and their work” and further claimed that the video was “vulgarly aimed at making a profit from the exploitation of the fame gained by Parmigiano-Reggiano”.
Spokesman Igino Morini from Parmigiano-Reggiano made sure to point out the main problem: “In the advert they’ve used the term Parmigiano-Reggiano, not the term parmesan which can be used generically in the US”.
Pornhub has responded by censoring the ad on their youtube channel and calling it “banned”, bleeping the trademark in the dialogue. Much like how we handled that Sprite “blowjob” spec ad created by Max Isaacson at Greencard pictures when the trademark was defended. Starve a lawyer, respect a trademark.
(TrendHunter.com) As a summer home that reacts to the seasons and is built with the surrounding environment in mind, this interconnected beach house stuns with its simple design.
The ‘OffSET Shed House’…
Because they can’t fight back. Samsung robotic vacuum cleaner with collision sensor.
Advertising Agency: Cheil, India
Associate Creative Director / Art Director: Debmalaya Mitra
Executive Creative Director: Nima Namchu
Creative Directors: Navajyoti Pegu, Ankur Kalita
Copywriter: Ankur Kalita
Because they can’t fight back. Samsung robotic vacuum cleaner with collision sensor.
Advertising Agency: Cheil, India
Associate Creative Director / Art Director: Debmalaya Mitra
Executive Creative Director: Nima Namchu
Creative Directors: Navajyoti Pegu, Ankur Kalita
Copywriter: Ankur Kalita
Because they can’t fight back. Samsung robotic vacuum cleaner with collision sensor.
Advertising Agency: Cheil, India
Associate Creative Director / Art Director: Debmalaya Mitra
Executive Creative Director: Nima Namchu
Creative Directors: Navajyoti Pegu, Ankur Kalita
Copywriter: Ankur Kalita
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, DirecTV and AT&T announce a partnership with a new spot. The lights go out all over New York and when everything comes back on, crowd-favorite films are playing. For KFC, Norm Macdonald makes his debut as the Colonel.
Someone dunks in a Foot Locker spot, and the crowd goes wild, including Oklahoma City Thunder star Kevin Durant, who literally falls out of his seat. Meanwhile, dunk champ Zach LaVine is too engrossed with a book called “The Funk on Dunk” to acknowledge the feat.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
