Nike Wants to Keep Michael Jordan's Sponsorship Deals Secret


Michael Jordan would like you to know just how powerful he remains as a product pitchman. Nike, Gatorade, Hanes, and the retired basketball star’s other corporate teammates would prefer you didn’t.

An unusual intersquad drama is unfolding this week in a Chicago federal courtroom as Jordan, now 52, tries to wrest a $10 million payment from Safeway for using his name without permission in a 2009 promotion by the company’s now defunct Dominick’s Finer Foods grocery store brand.

His argument: Every time the name “Michael Jordan” is used to market anything, it commands a hefty price.

Continue reading at AdAge.com

Consume. Discard. Uglify.

The external costs of our mass consumption, once safely out of sight and mind, are now spilling back onto ourselves.

by

From Adbusters #121: Manifesto for World Revolution Pt. IV

So what does the philosopher of the right consider the most urgent political problem of our age?

The environment.

In his 2012 book, Green Philosophy, Roger Scruton writes that conservatism can address environmental issues more effectively than either liberalism or socialism. According to Scruton, the “crucial figure” in any “sensible environmental philosophy” is Edmund Burke, “who recognized that there couldn’t be anything like a political order which didn’t identify a first person plural.”

He writes: “Burke took the view that society is an association of the dead, the living and the unborn and this carries a precious hint as to how the responsibility for future generations arises. It arises, on Burke’s view, at least, from love. And love directed towards what is unknown must arise from what is known. The future is not known. Nor are the people who will inhabit it. But the past is known. And the dead, our dead, are still the objects of love and veneration. It is by expending on them some part of our care, Burke believed, that we care also for the unborn, for we plant in our hearts the trans-generational view of society that is the best guarantee that we will moderate our present appetites in the interest of those who are yet to be.”

To create a Burkean “we” robust enough to protect our rivers, forests, oceans and air, humans must — at least in part — transcend our tendency for rational egoism, says Scruton.

The human urge to get while the getting is good regardless of externalities can only be effectively tempered by what Scruton calls oikophilia (from the Greek oikos, meaning “household”). This love of home, love of locality, love of family and, ultimately, the love of the nation, is, in the Scrutonian worldview, a necessary motivation for successful care of the environment: “This is what I think is the most dangerous part of our current environmental crisis: people have used it as an excuse to turn their attention away from the things that they know and love, towards great global schemes, towards treaties to be signed by everybody and towards business on the global scale. That is not just futile in itself, but it’s also taking our attention away from the things that we know how to deal with.’

In other words, when environmental problem-solving is taken out of the hands of individuals and communities and placed into the hands of large, abstract governing bodies like government bureaucracies or NGOs, the oikophilic motivation, this love of the home, is lost.
Scruton argues that oikophilia is also damaged by uglification, a word created by Lewis Carroll for Through the Looking-Glass and resuscitated by Czech author Milan Kundera. Kundera uses the term to describe an increasingly apparent feature of our rational egoist world: “By discarding our waste everywhere, by leaving behind us a trail of the things that we don’t want, we uglify our environment, so that others are alienated from it too.”

Consume. Discard. Uglify.

Roger Scruton knows — perhaps as well as any other conservative thinker — that this vicious cycle has caught up to us. The external costs of our mass consumption, once safely out of sight and mind, are now spilling back onto ourselves.

“Rather than shivering in the cold,” Scruton once wrote, “modern man [sic] has preferred to set the house on fire and dance for a moment in the final conflagration.”

But to douse this flame and start saving our planet, we’ve got to first think very seriously about what ”we“ really means to us.

— Anthony Halley is a Vancouver based writer and former policy analyst at the OECD.

Source

NBC Extends Fallon’s ‘Tonight Show’ Contract Into 2021

The network extended its commitment to the popular host just weeks before Stephen Colbert takes over “The Late Show” on CBS.


Grey Activation/PR Hires Two New Creative Leads

Bombril peca mais pela alienação dos homens do que por discriminação de gênero

Bombril

Comercial que brinca com diva vs. “divagar” foi acionado no Conar

> LEIA MAIS: Bombril peca mais pela alienação dos homens do que por discriminação de gênero

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Curitiba City Hall: Exposure

Campaign against Whatsapp porn revenge crime.

Advertising Agency: Master Comunicação, Brazil
Creative Director: Felippe Motta
Art Director: Victor Keiti
Copywriter: Thiago Gabardo
Photographer: Antonio Wolff
Producers: Ana Carolina Fernandes, Fernanda Duba, Vanessa Arruda
Planner VP: Marcelo Romaniewicz
Account Team: Cícero Rohr, Isadora de Mali
Marketing Team: Álvaro Borba, Marcos Giovanella, Paulo Vitola
Published: August 2015

Curitiba City Hall: Label

Campaign against Whatsapp porn revenge crime.

Advertising Agency: Master Comunicação, Brazil
Creative Director: Felippe Motta
Art Director: Victor Keiti
Copywriter: Thiago Gabardo
Photographer: Antonio Wolff
Producers: Ana Carolina Fernandes, Fernanda Duba, Vanessa Arruda
Planner VP: Marcelo Romaniewicz
Account Team: Cícero Rohr, Isadora de Mali
Marketing Team: Álvaro Borba, Marcos Giovanella, Paulo Vitola
Published: August 2015

Curitiba City Hall: Insults

Campaign against Whatsapp porn revenge crime.

Advertising Agency: Master Comunicação, Brazil
Creative Director: Felippe Motta
Art Director: Victor Keiti
Copywriter: Thiago Gabardo
Photographer: Antonio Wolff
Producers: Ana Carolina Fernandes, Fernanda Duba, Vanessa Arruda
Planner VP: Marcelo Romaniewicz
Account Team: Cícero Rohr, Isadora de Mali
Marketing Team: Álvaro Borba, Marcos Giovanella, Paulo Vitola
Published: August 2015

Hotels.com: Monkey

Advertising Agency: Host, Australia
Director: Tom Noakes
Producer: Emma Friend
Executive Creative Director: Bob Mackintosh
Producer: Belinda Dean
Associate Creative Directors: Rich Robson, Jon Austin
Production company: Scoundrel
Executive Producer: Adrian Shapiro
Post production: Cutting Edge
Editor: Adam Wills
Senior Account Manager: Mahsa Merat

Apple Delaying Live TV Service to 2016 as Content-Licensing Negotiations Stall


Apple customers waiting for the company to revolutionize live TV as it did for music and phone service will have to keep waiting, at least until next year.

The company wanted to introduce this year a live TV service delivered via the internet, but is now aiming for 2016, said people familiar with Apple’s plans. Talks to license programming from TV networks such as those owned by CBS and 21st Century Fox are progressing slowly, some of the people said. Apple also doesn’t have the computer network capacity in place to ensure a good viewing experience, said some of the people, who asked not to be identified because the talks are private.

Without enough content deals in place, Apple has scrapped plans to announce the service at a Sept. 9 event in San Francisco, which would have coincided with the beginning of the new network TV season, the people said. The Cupertino, Calif.-based company still plans to introduce a more powerful version of its Apple TV set-top box at the event, said the people, but customers — for now, at least — will need a cable or satellite TV subscription or an antenna to watch live network TV.

Continue reading at AdAge.com

We Hear: Sir Martin Sorrell Likes to Hang Out at WPP Media Pitches

Lenor: Lovely Skirt

Advertising Agency: Grey, Düsseldorf, Germany
Executive Creative Directors: Mark Hendy, Neil Elliot
Creative Supervisors: Philip Benner, Arkadius Wenglorz
Creatives: Mark Hendy, Neil Elliot, Phillip Benner, Saurabh Kejriwal
Director Client Services: Anna Koukouli
Account Director: Franziska Fischer
Agency Producer: Nina Koehler
Client Producer: Lilia Falara
Planning Director: Ewelina Sek
Postproduction Company: The Director Studio / Final Cut / The Marmalade
Director: Joe Roberts
Editing: Final Cut
Editor: Steve Ackroyd
Post producers: Jody Winterbottom / The Director Studio, René Blumberg / The Marmalade
Sound studio: Hastings
Music composer: Mario da Ragnio
Voice Over: Neil Elliot, Melkorka Oskarsdottir

Lenor: Dearest Trousers

Advertising Agency: Grey, Düsseldorf, Germany
Executive Creative Directors: Mark Hendy, Neil Elliot
Creative Supervisors: Philip Benner, Arkadius Wenglorz
Creatives: Mark Hendy, Neil Elliot, Phillip Benner, Saurabh Kejriwal
Director Client Services: Anna Koukouli
Account Director: Franziska Fischer
Agency Producer: Nina Koehler
Client Producer: Lilia Falara
Planning Director: Ewelina Sek
Postproduction Company: The Director Studio / Final Cut / The Marmalade
Director: Joe Roberts
Editing: Final Cut
Editor: Steve Ackroyd
Post producers: Jody Winterbottom / The Director Studio, René Blumberg / The Marmalade
Sound studio: Hastings
Music composer: Mario da Ragnio
Voice Over: Neil Elliot, Melkorka Oskarsdottir

Lenor: Wonderful Shirt

Advertising Agency: Grey, Düsseldorf, Germany
Executive Creative Directors: Mark Hendy, Neil Elliot
Creative Supervisors: Philip Benner, Arkadius Wenglorz
Creatives: Mark Hendy, Neil Elliot, Phillip Benner, Saurabh Kejriwal
Director Client Services: Anna Koukouli
Account Director: Franziska Fischer
Agency Producer: Nina Koehler
Client Producer: Lilia Falara
Planning Director: Ewelina Sek
Postproduction Company: The Director Studio / Final Cut / The Marmalade
Director: Joe Roberts
Editing: Final Cut
Editor: Steve Ackroyd
Post producers: Jody Winterbottom / The Director Studio, René Blumberg / The Marmalade
Sound studio: Hastings
Music composer: Mario da Ragnio
Voice Over: Neil Elliot, Melkorka Oskarsdottir

Lenor: Marvellous Scarf

Advertising Agency: Grey, Düsseldorf, Germany
Executive Creative Directors: Mark Hendy, Neil Elliot
Creative Supervisors: Philip Benner, Arkadius Wenglorz
Creatives: Mark Hendy, Neil Elliot, Phillip Benner, Saurabh Kejriwal
Director Client Services: Anna Koukouli
Account Director: Franziska Fischer
Agency Producer: Nina Koehler
Client Producer: Lilia Falara
Planning Director: Ewelina Sek
Postproduction Company: The Director Studio / Final Cut / The Marmalade
Director: Joe Roberts
Editing: Final Cut
Editor: Steve Ackroyd
Post producers: Jody Winterbottom / The Director Studio, René Blumberg / The Marmalade
Sound studio: Hastings
Music composer: Mario da Ragnio
Voice Over: Neil Elliot, Melkorka Oskarsdottir

Morton: Hamster wheel – children

Can’t run from your neighbor’s children?
But you can buy a different apartment.

Advertising Agency: Media Storm, Moscow, Russia
Creative Director / Art Director: Evgeny Turkin
Designers: Alexander Isaikin, Alexey Kraminov, Evgeny Turkin

Morton: Hamster wheel – tram

Can’t run from the noise of the street?
But you can buy a different apartment.

Advertising Agency: Media Storm, Moscow, Russia
Creative Director / Art Director: Evgeny Turkin
Designers: Alexander Isaikin, Alexey Kraminov, Evgeny Turkin

Betsafe: No bullshit betting

Advertising Agency: CP+B Scandinavia, Gothenburg, Sweden
Creative Director: Markus Lindsjö
Senior Art Director: Dennis Rosenqvist
Copywriter: Per Rundgren
Strategy Director: Jonathan Brown
Client Service Director: Therese Olander
Account Director: Karin Branmark
Agency Producer: Jim Elfving
Account Manager: Erik Karlsson
Creative Interns: Erika Almqvist, Emil Ryderup
Production Company: Camp David, Orange Films
Director: Robert Jitzmark
Producer: Rickard Edholm
Editor: Robin Siwe
Post production: Stopp & Frost VFX
Published: August 2015

Dell: The new experts – Jenn

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Senior Copywriter: Meredith Kinee
Senior Art Director: Rachel Cuyler
Head of Production: Greg Lotus
Senior Producer: Salima Millott
Associate Producer: Sarah Haroldson
Music Producers: Lauren King, Deb Oh
Head of Celebrity Talent: Lauren King
Business Manager: Maggie Diaz
Creative Director: Dave Quintiliani / VML New York
Associate Director, Social Strategy: Lisa Baldini
Production Company: M ss ng P eces
Director: Josh Nussbaum
DP: Adam Jandrup, Ethan Palmer
Executive Producer: Ari Kuschnir
Line Producer: Brian Quinlan
Post-Production: M ss ng P eces
Editors: Karl Amdal, Adam McClelland
Producer: Orlaith Finucane
Sound Facility: One Thousand Birds
Music: YouTooCanWoo, Bromeliad
Published: July 2015

Dell: The new experts – Taylor

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Senior Copywriter: Meredith Kinee
Senior Art Director: Rachel Cuyler
Head of Production: Greg Lotus
Senior Producer: Salima Millott
Associate Producer: Sarah Haroldson
Music Producers: Lauren King, Deb Oh
Head of Celebrity Talent: Lauren King
Business Manager: Maggie Diaz
Creative Director: Dave Quintiliani / VML New York
Associate Director, Social Strategy: Lisa Baldini
Production Company: M ss ng P eces
Director: Josh Nussbaum
DP: Adam Jandrup, Ethan Palmer
Executive Producer: Ari Kuschnir
Line Producer: Brian Quinlan
Post-Production: M ss ng P eces
Editors: Karl Amdal, Adam McClelland
Producer: Orlaith Finucane
Sound Facility: One Thousand Birds
Music: YouTooCanWoo, Bromeliad
Published: July 2015