Bloomberg Digital Chief Josh Topolsky Departs Company


Josh Topolsky, chief digital content officer and editor at Bloomberg, has left the company.

It was announced Friday that Mr. Topolsky, a 2015 Ad Age 40 Under 40, and Bloomberg agreed to part ways.

“After many discussions with Justin [Smith] and John [Micklethwait], it was clear that whatever I did next, I needed to do on my own,” Mr. Topolsky said in a statement. “With nothing but love and admiration for the people I’ve had a chance to work with and to know, I know that time is right now.”

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HBO Smells What The Rock Is Cooking, Renews 'Ballers'


Just six weeks after the popcorn flick “San Andreas” boasted one of the summer’s biggest opening weekends, action hero Dwayne Johnson can now add “TV star” to his rsum, as HBO has renewed his new comedy “Ballers.”

The mountainous actor stars as Vicodin-gobbling former NFL phenom Spencer Strasmore, who leaves the gridiron behind to become a financial consultant for a clutch of knucklehead jocks. (Executive produced by Mark Wahlberg and Stephen Levinson, “Ballers” is basically “Entourage” in shoulder pads.)

“Ballers” premiered to 2.16 million viewers, of whom 65% were members of the 18-to-49 demo. When deliveries via HBO Now, HBO Go and other on-demand platforms are factored in, the June 21 pilot was seen by 8.9 million total viewers. The episode also has scared up another 5.6 million views on Mr. Johnson’s Facebook page.

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AMC Reveals Extended Trailers for New 'Walking Dead' Season and Spinoff


AMC on Friday gave fans of “The Walking Dead” their first extended sneak peek at the series’ sixth season, unveiling a four-minute trailer during a jam-packed panel at San Diego Comic-Con.

Picking up where last season left off, the clip suggests that Alexandria is about to be subject to the whims of yet another Ricktatorship, as Andrew Lincoln’s Rick Grimes looks to whip the untested survivors into shape, while doing all he can to prevent more of his people from becoming zombie chow. If nothing else, there are enough WTF moments to keep “Walking Dead” enthusiasts chewing over the trailer all the way up to the 90-minute Oct. 11 season premiere.

Season 5 of “The Walking Dead” averaged 14.4 million viewers and a staggering 7.4 among the all-important adults 18-49 demo, making it TV’s highest-rated scripted series. By way of comparison, Fox’s powerhouse “Empire” averaged a 5.1 in the dollar demo, per Nielsen live-plus-same-day data.

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Ellen Pao Resigns From Reddit


Ellen Pao resigned as interim chief executive officer of Reddit after a user revolt at the online forum, the company announced.

Steve Huffman, a Reddit co-founder, is taking over as CEO, the San Francisco-based company said Friday. Mr. Huffman, chief technology officer at the travel startup Hipmunk, has had no official role for several years at Reddit.

“First, I’m super excited. Second I am terrified,” Mr. Huffman said in an interview.

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Ellen Pao steps down as interim CEO of reddit while Steve Huffman returns

As detailed in “The Fall Of the house of Reddit”, Ellen Pao’s short tenure as interim CEO was filled with administrators leaving, being fired, unfulfilled promises and a petition with over 200,000 signatures asking for Pao to step down.

As of 36 minutes ago, we learned that she has. The full statement posted to Reddit of course by Sam Altman says that Steve Huffman founder and original CEO will return to take the reins of the seemingly sinking internet ship. Ellen Pao has said in an interview to the NYT that the board had a disagreement about the future of the company:
“It became clear that the board and I had a different view on the ability of Reddit to grow this year,” Ms. Pao said in an interview. “Because of that, it made sense to bring someone in that shared the same view.”

Sam Altman described it as a mutual agreement, and was thankful for what Ellen Pao brough to Reddit during her tenure:

Ellen Pao resigned from reddit today by mutual agreement. I’m delighted to announce that Steve Huffman, founder and the original reddit CEO, is returning as CEO.
We are thankful for Ellen’s many contributions to reddit and the technology industry generally. She brought focus to chaos, recruited a world-class team of executives, and drove growth. She brought a face to reddit that changed perceptions, and is a pioneer for women in the tech industry. She will remain as an advisor to the board through the end of 2015. I look forward to seeing the great things she does beyond that.

The user upheaval, or #RedditRevolt as it came to be known on social media, showed passionate emotions from users of Reddit, and Sam Altman touches on what seems to have been directed straight at them, and there was even death threats involved even though “Ellen asked me to point out that the sweeping majority of redditors didn’t do this”.

As a closing note, it was sickening to see some of the things redditors wrote about Ellen.
[1] The reduction in compassion that happens when we’re all behind computer screens is not good for the world. People are still people even if there is Internet between you.
If the reddit community cannot learn to balance authenticity and compassion, it may be a great website but it will never be a truly great community. Steve’s great challenge as CEO
[2] will be continuing the work Ellen started to drive this forward.
[1] Disagreements are fine. Death threats are not, are not covered under free speech, and will continue to get offending users banned.
Ellen asked me to point out that the sweeping majority of redditors didn’t do this, and many were incredibly supportive. Although the incredible power of the Internet is the amplification of voices, unfortunately sometimes those voices are hateful.
[2] We were planning to run a CEO search here and talked about how Steve (who we assumed was unavailable) was the benchmark candidate—he has exactly the combination of talent and vision we were looking for. To our delight, it turned out our hypothetical benchmark candidate is the one actually taking the job.

This was expected. Shadowbans and random closing of unpopular subs were a thing long before Ellen Pao became CEO, and they will most likely continue. Reddit will remain in San Francisco. Victoria Taylor will remained “departed from Reddit”. Same as it ever was.

Heat Celebrates ‘Golf Without Limits’ for EA Sports

Heat recently launched a 30-second online spot for EA Sport’s Rory McIlroy PGA Tour 15 entitled “Shots” which celebrates the game allowing players to take more shots than ever before thanks to enhanced gameplay and no load times between holes.

Set to the LMFAO track “Shots” featuring Lil’ Jon, the spot shows gamers taking shots on a variety of courses both true to life and fantastical. While not explicitly addressing the game changes, the ad makes it clear that the franchise is making an attempt to appeal to more casual golf fans. Voiceover near the end of the spots tells viewers, “Play any way you want,” followed by the text “Golf without limits.” Of course, that song selection in itself, beyond being a pun somebody working on the spot couldn’t resist, also attests to the fact that Heat are targeting a broader audience for EA Sports, attempting to appeal to gamers who normally wouldn’t pick up a golf simulation. Of course by doing so, they risk alienating longtime fans, something they attempt to address by opening with more traditional shots before showing the wilder side of the game. The game is slated for a July 14 release, a handful of days before the beginning of the U.S. Open, which Rory McIlroy will miss this year with an ankle injury.

Credits:

Chairman/Executive Creative Director:  Steve Stone
Creative Directors: Anna Rowland & Warren Cockrel
Art Director: Jenna Moeller
Copywriter: Will Knox
Executive Content Producer: Brian Coate
Business Affairs: Julie Petruzzo
Content Producer: Kami Shallenberger
Account Director: JT Pierce
Account Manger: Kevin John
Assistant Account Manger: Molly Reynolds
Editorial Company: Freelance
Editor: Nikki Winig
Assistant Editor: Dustin Leary
Conform/Color/Finish: Beast, San Francisco
Producer:  Tracy Coleman
Colorist: Dave Burghardt
Audio Facility: One Union Recording, San Francisco
Engineer: Joaby Deal
Producer: Lauren Mask
Music Track: “Shots”
Artist: LMFAO featuring Lil John

Olson Names Kevin McKeon CCO

Olson announced the appointment of Kevin McKeon as chief creative officer, following “a truly exhaustive search process.”

McKeon arrives from StrawberryFrog, where has worked since 2004, most recently serving as a partner and chief creative officer. Prior to StrawberryFrog, McKeon spent two years with BBH as an executive creative director. He has also served as a creative director for BBDO and Lowe. Over the course of his career he has worked with such clients as Levi’s, Heineken, Johnnie Walker AXE Body Spray, Sam’s Club, Pampers, ING Direct and Orexo Pharmaceuticals. His work for Orexo Pharmaceuticals recently won a Gold Lion at Cannes. Olson cited McKeon’s “progressive work,” appreciation for integration and understanding of Olson’s agency model in its decision.

“From our first meeting onward, I’ve been really impressed by Olson’s deep integrated capabilities, their sophisticated thinking, and their incredible grasp on what smart, ambitious clients are looking for in 2015 and beyond,” said McKeon. “I think Olson is poised to make a great leap forward, and I’m just excited to be part of it.”

Extractable Names Gordon McNee VP, Creative Director

San Francisco digital experience design shop Extractable announced the addition of Gordon McNee, who will lead creative for the agency as vice president, creative director.

The 17-year digital and brand design veteran arrives from San Francisco digital shop Propane Studio, where he spent nearly a year as a creative director. Prior to joining Propane Studio, McNee served in various contract and freelance associate creative director, lead designer and art director roles for agencies including Duncan/Channon, R/GA, 72andSunny, Code & Theory and AKQA. Beginning in 2004, McNee spent nearly seven years as a creative director with Razorfish. Over the course of his career he has worked with such high profile clients as Google, Visa, Samsung, Microsoft and Intel.

“Gordon’s design sensibilities along with his digital DNA makes him the perfect fit to lead visual design for our clients at Extractable,” said Extractable founder and CEO Craig McLaughlin. “Beyond digital brand experiences, we are focused on using digital experiences to transform the very essence of our clients’ businesses in healthcare, financial services and B2B technology. With Gordon’s addition on our executive leadership team, and his love of emerging media and visual design the table is set for us to really do what we plan to do.”

If Facebook, Apple and Nike Made Beers, Here's What They Might Look Like

So, the folks over at Printsome, a U.K. T-shirt printing service, were getting hammered one evening (by their own admission, “beers weren’t lacking”) and somehow the discussion turned to how Facebook would taste if it were a beer.

I think most people would say the flavor would change every few months at the whim of its advertising partners, but Printsome took things one step further and made a whole beer identity for Facebook. They did the same for Nike, Apple, the Arsenal football club and themselves, deciding flavor, label design, alcohol content and desired audience for each.

The label designs are pretty standard for projects like this, but the writeups are fun. They decided Nike beer would be low-cal and full of taurine, which sounds exactly like something Nike would do, and that Apple’s iBeer would be an organic cider/beer monstrosity of some kind. I would have made it an iPA, but then again, I’m a pun-loving colonial savage.

33 Pairs of Geeky Sci-Fi Shoes – From Cyborg Canvas Sneakers to Sci-Fi Blizzard Kicks (TOPLIST)

(TrendHunter.com) Geeky sci-fi shoes make your favorite intergalactic characters wearable. From Star Wars tributes to sci-fi fan creations, these pairs of funky footwear are geeky and chic.

While Hello Kitty never…

Coca-Cola mostra o que fazer quando descobrir que seu amigo é gay

Coca-Cola

Novo filme da campanha, exclusiva para a América Latina, que aborda amizades verdadeiras

> LEIA MAIS: Coca-Cola mostra o que fazer quando descobrir que seu amigo é gay

Brainstorm9Post originalmente publicado no B9
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Google Shows That Video Ads Can Work

Category: Beyond Madison Avenue
Summary: Besides agency fee transparency, ad viewability has been one of the hotter topics in the advertising community. There have been several reports that suggest that the majority of ads online are not seen by people, but by bots crawling sites across the web. Due to that fact, brands and advocacy groups are mounting movements…

Facebook's New Feature: Brands Hope You Like Them Enough to Pin Them at the Top of Your Feed


A “Like” is no longer enough. Some brands on Facebook can now ask for more devotion from their fans.

An update to Facebook’s news feed allows users to select a group of preferred friends, whose posts will always appear at the top of the home page. Facebook is billing the feature as an extra layer of personalization on top of what the news feed algorithm selects for users automatically, based on their behavior.

In addition to selecting best friends, however, Facebook also gives users the ability to choose from the list of pages they’ve “Liked” for retail and consumer brands, news organizations, or interest groups. The ones that make the cut will also appear at the top of a user’s news feed, along with family and best buds.

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Olson Names StrawberryFrog's Kevin McKeon Chief Creative Officer


Olson has named Kevin McKeon its new chief creative officer.

Mr. McKeon replaces Dennis Ryan, who left the agency to start his own shop. Mr. McKeon comes to Olson after 11 years at StrawberryFrog, where he was chief creative officer.

The hire is the latest in a series of executive shifts since Olson was acquired by ICF International in October of last year. Shortly after the acquisition, executive creative director Mike Fetrow left the agency, and just last month, Mitchell Caplan, Olson’s chief marketing officer, left the agency to be CMO at IBT Media.

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Bud Light's Summer Bucket List: Go (Mildly) Wild Out West


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Bud Light completes No. 42 on its Summer Bucket List Go Wild Out West. The spot features two girls drinking Bud Light and going mildly wild, anyway, as they line-dance their way through what looks like a small-town Old West theme park. Infiniti’s new spot pays tribute to “National Lampoon’s Vacation,” revealing that Rusty, of all people, wound up with the movie’s red-corvette girl, Christie Brinkley. (Read more on that here.)

Meanwhile, Taco Bell’s “Bacon Mall” breaks into the Most Engaging list. The spot features an understandably confused man wondering through a mall where customers can shop at Bacon Couture or even get a bacon tattoo at O-Ink. Maybe we can finally put to rest the tired line that everything is better with bacon.

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'Minions' Rides Into Theaters on $600 Million-Plus Publicity Spree


Universal Pictures is undertaking one of its biggest-ever marketing campaigns to promote “Minions,” an animated spinoff film about yellow creatures that’s poised to join the $1 billion box-office club.

The studio has decorated theaters with giant Minions, put yellow labels on half a billion Chiquita bananas and joined with more companies than ever, including Amazon.com Inc., General Mills Inc., McDonald’s Corp., studio parent Comcast Corp. and Snapchat. Partners alone have delivered $593 million in ads and promotions, Universal said.

Of the partners’ $593 million in spending, less than half was for ads such as TV and print, the rest being the estimated value of promotions, for example using Minions on cereal boxes, according to a person with knowledge of the matter who asked not be identified discussing non-public information. Universal isn’t disclosing its own additional marketing costs.

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Chris Christie Pushes Tough-Talking Image With Early TV Ad Buy


New Jersey Governor Chris Christie is taking out his first TV ads in New Hampshire as he targets the state with the first primary to build momentum in a crowded Republican field.

The $500,000 ad buy, produced by Strategic Media Partners, will air over four weeks across broadcast channels in Boston and Manchester, as well as cable, radio and digital across the Granite State, said Samantha Smith, a spokeswoman for Mr. Christie.

Footage was taken from Christie’s June 30 presidential announcement in his hometown of Livingston, New Jersey. The two-term governor is pushing his tough-talking image as he fights for one of the 10 slots at the first Republican primary debate in August. He’s currently near the bottom of the list of those who will make the cutoff, which will be based on the candidates’ national poll rankings.

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Web Chief Joshua Topolsky to Leave Bloomberg

Mr. Topolsky, who was hired last year to oversee Bloomberg’s web expansion, clashed with Michael Bloomberg, the founder.


Narragansett Beer Presents: “How to Make a Shandy” (2015) :30 (USA)

Narragansett Beer Presents: “How to Make a Shandy” (2015) :30 (USA)
Created by Quaker City Mercantile and All Ages Productions, the animated shorts feature the unique style of Thom Lessner and Harvey Benschor, the design and animation team behind the video for The Darkness’ “Nothing’s Gonna Stop Us”. These three short ads are currently airing throughout the New England market on Comcast cable stations. And they’re quirtky, did I mention they’re quirky? In that good way, like the squiggly animation way. I’m pretty sure a generation of 20-somethings will love this oddball campaign forever.

High Wide and Handsome wants you to Ride Dirty

Ask any Angeleno and they’ll tell you that California is under a severe drought. We’re reminded of that every day, in fact. On the radio. On TV. Even on our freaking highway signs. Restaurants can now be fined $500 dollars for bringing you a glass of water, unless they specifically ask if you want one first. And we’re even bringing class envy into the mix by droughtshaming celebrities who want to keep their lawns green.

But what are we doing for the people like myself who are being good little environmental stewards and conserving resources?* Not much. Now though, Culver City-based agency High Wide & Handsome came up with a plan to both remind and reward people for doing right. They’ve created magnetic bumper stickers like the ones above encouraging us not to wash our dirty cars. Take Pride in our Dirty Ride. The message is simple. It takes more than 100 gallons of water to wash a car. At such a time like this, that seems frivolous. So for those of us who have forgone washing our four-wheeled babies for a reason, we can now tell the world why we’ve done so. So far they’ve gotten 500 requests– even Adam West, I.E. the original Batman, put one on the freaking Batmobile and tweeted about it. If that’s not endorsement, I don’t know what is.

Won’t catch me #ridindirty anywhere but CA. (Alfred will dust it later.) Free magnets here: http://t.co/ln5YwO29bD pic.twitter.com/PUcN29qefl— Adam West (@therealadamwest) July 7, 2015

*Full disclosure, I did get a car wash this weekend, but it was after five months of doing without. I still count!