Jul
23
Jul
23
Converse Is Using Nike Tech to Make Chucks More Comfortable
Posted in: Uncategorized
“It’s the first time we really consciously updated the product,” said Mr. Cottrill. “We’re getting behind it in a big way from a media, digital, print, out-of-home and in-store perspective.”
Converse will focus on promoting the second-generation sneaker into next year, Mr. Cottrill said, declining to comment on the budget for the push. “Ready for More” will run alongside the “Made By You” campaign for the original Chuck Taylors.
Converse spent $6.9 million on U.S. measured-media in 2014, up from $5.4 million the previous year, according to Kantar Media. This year, the company spent more than $3.7 million through April.
Jul
23
An Ode to A&P, a Once-Proud Grocery Brand
Posted in: Uncategorized
Not a lot of people get misty-eyed when a company goes into bankruptcy, but it happened to me when it became apparent that A&P will truly go away once and for all.
To many people, the A&P brand today probably signifies high prices and middle-of-the-road quality, but it wasn’t always that way. In my childood it was the Great Atlantic & Pacific Tea Co. and it wasn’t just another grocery store.
Just hearing the name conjures up visions of that distinctive steeple-top building and the smell of Eight O’Clock coffee being ground at the checkout stands. There was no custom bakery — bread and rolls came courtesy of from Jane Parker. Our carts were filled with canned goods from Ann Page. On Saturdays, I’d eagerly pick up the latest installment of Nancy Drew at A&P. And when we left, if I was lucky, I’d get to paste the Plaid Stamps in our book.
Jul
23
Straight Magazine "Angela Merkel" (2015) :23 (Germany)
Posted in: Uncategorized
Here’s a cheeky ad for German lesbian magazine Straight, starring an Angela Merkel lookalike who, surprise, is actually a lesbian. As the TV discusses a news report that 62% of Germans are okay with same-sex marriage, she shakes her head as a misdirect. Then her lady comes up form behind for a tender embrace.
According to The Local the idea is supposed to be that equality laws for homosexuals are outdated. Even Angela Merkel knows that.
According to watching it blindly, it just seems like a magazine thumbing its nose for publicity.
Jul
23
Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Posted in: Uncategorized
Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network is known for.
Throught a new feature called event targeting, advertisers will be able to check out a schedule of upcoming live events within a dedicated calendar, look over information about that event like its potential audience size and then buy promoted tweets that will be shown to people within a seven-day window of when the event is scheduled to take place.
Twitter is rolling event-based ad targeting out widely after testing it with WPP agencies MEC and Mindshare U.K. as well as social ad firm SocialCode.
Jul
23
Financial Times Sold to Japan's Nikkei for $1.3 Billion
Posted in: Uncategorized
Japanese publisher Nikkei Inc. has agreed to acquire Pearson Plc’s FT Group for 844 million pounds ($1.3 billion) to gain control of the Financial Times newspaper.
The sale doesn’t include Pearson’s 50% stake in the Economist Group and some London property, Pearson said Thursday. Axel Springer, publisher of Germany’s Bild-Zeitung tabloid, was also in talks over the assets, according to people familiar with the matter.
First published in 1888 as a four-page newspaper, the FT’s circulation reached 720,000 last year, with digital subscriptions accounting for 70% of the total. In a move to make more money from online readers, the newspaper in February tweaked its paywall system, moving away from a metered model that allows readers to view a few free articles every month before requiring them to pay.
Jul
23
RNC Launches Black-Voter Data-Collection Effort in Ohio
Posted in: Uncategorized
The Republican Party has no delusions about the uphill battle it has ahead to build support among black voters in 2016. So, it’s starting small.
Though the GOP has hired people dedicated to black voter outreach in places including Detroit and Philadelphia, it’s launched its voter mobilization efforts in Ohio. The swing state serves as a test bed for its new #CommittedToCommunity initiative, a partnership with urban media firm Radio One that combines traditional methods like engaging with voters at church with geographically-targeted mobile ads and voter survey data collection via iPads.
The party aims to “reach voters who may not have heard from Republicans in quite some time,” said Orlando Watson, communications director for black media at the RNC, adding that in 2012 the GOP failed to attract blacks, Hispanics, women and millennial voters.
Jul
23
Bahio coffee wants to make a creative's job unnecessary
Posted in: UncategorizedNext time you’re in London and you see an ad at a bush shelter for Bahio coffee and think “Ah this ad sucks,” don’t worry about it. It will probably change tomorrow.M&C Saatchi has created the first ever artificially intelligent poster campaign in the world, which evolves the ads depending on your reaction to it.
Jul
23
DSM Dyneema "The Dyneema project" (2015) 1:50 (The Netherlands)
Posted in: Uncategorized
Way back in 1963, a scientist accidentally discovered world’s lightest and strongest fiber. After years of development the fibre is ready to be incorporated in fabrics -and ready to change the world of streetwear, sportswear apparel. This fiber, by the way, has created ultra strong ropes, bulletproof vests, F1 seat belts, America’s Cup yacht sails and even a medical kit.
Amsterdam-based production company, Mike Teevee, has made this teaser film to celebrate this revolutionary product and to try to get premium brands to engage and collaborate with Dyneema. The stunts in this film are genuine demonstrations of Dyneema clothing. No special effects. No fake glass.
I want one of those jackets, man.
Jul
23
21 Innovative Motorized Bikes – From Surfboard-Carrying Motorcycles to Flying Motorcycles (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Sometimes two wheels are better than four and these uniquely designed motorized bikes certainly prove that to be true. There are many motorcycle innovations that greatly enhance the exhilarating…
Jul
23
McDonald's Billboard With Heat-Sensitive Paneling Doles Out McFlurries in Super Hot Weather
Posted in: Uncategorized
Heat-sick Dutchmen rejoice! McDonald’s in the Netherlands teamed up with outdoor ad company JCDecaux to create a billboard with heat-sensitive paneling that contained 100 free McFlurry cups. When it gets too hot outside, the panel opens, and people can take a cup to redeem for a free McFlurry.
Not sure how this even qualifies as a billboard, really. If anything, it’s more like a vending machine. I do love the hubris of McDonald’s challenging the sun, though (as implied in the video for this thing).
Unfortunately, the temperature has to be 101.48°F for it to open, which seems unfairly high for this kind of promotion, unless Dutch summers are more brutal than I’ve been told. I live in Maryland, where even the low 90s feels like death thanks to the crushing humidity.
If it ever got hot enough down here to trigger a free McFlurry, I wouldn’t be able to accept it because I would be a puddle of sweat and curse words by then.
Jul
23
GSD&M Picks Up Hilton Hotels Brand
Posted in: Uncategorized
Omnicom’s GSD&M has added more business to its Hilton Worldwide account, picking up creative and digital duties for the Hilton brand as well as work for the parent company’s portfolio marketing.
The Hilton Hotels brand had most recently been at Publicis, which the agency picked up in the summer of 2013. Publicis also had the had the portfolio work, which entails marketing the entire list of the company’s brands together.
Last summer GSD&M picked up the Hampton business, and later added digital duties for Hampton and Hilton Garden Inn as well as duties for Homewood Suites and Home2 Suites. Homewood Suites had been at Kaplan Thaler.
Jul
23
Yahoo Promotes Lisa Utzschneider to Global Revenue Chief
Posted in: Uncategorized
Yahoo has a worldwide ad sales boss once again.
The portal has promoted Lisa Utzschneider to be Yahoo’s chief revenue officer, the company announced on Thursday. Amazon’s former ad sales boss, Ms. Utzschneider left the e-commerce giant last October to join Yahoo as its head of ad sales for North and South America.
“Her deep knowledge of digital advertising and ability to maximize value for advertisers make Lisa the right leader for our sales efforts as we work to scale our business globally,” Yahoo CEO Marissa Mayer said in a statement.
Jul
23
J.C. Penney Tackles Online Bullying in Back-to-School Push
Posted in: Uncategorized
JCPenney is combating online bullying with a new campaign called “Bend the Trend” this back-to-school season. The initiative will encourage consumers to compliment each other’s style instead of shaming one another on social media.
“We know that kids are critical of each other,” said Kirk Waidelich, senior VP-marketing at JCPenney, who oversees customer strategy. “We want to spin that around and turn it into inspration around compliments. Our goal is to generate a lot of postive energy around JCPenney and teens.”
The effort is in stark contrast to JCPenney’s 2013 back-to-school spot, which earned criticism from parents who felt it promoted bullying, the Huffington Post reported.
Jul
23
Target's "Trophy" t-shirt offends, petition has 12,500 signatures
Posted in: UncategorizedTarget often carries irreverent articles of clothing in the young fashion department, it’s where I got my silly but awesome space kitten leggings and various snarky t-shirts. Right now, Target is in trouble with the perpetually offended because of a selection of shirts. One reads “Trophy”, another simply “Bride”, “Mrs” and then there’s “This is my backstage pass”. So far 12,500 people have signed the Change.org petition. I’ll assume that none of these people will buy these shirts, but I fail to see why I should not be able to – if I think it’s funny. It references the expression “trophy wife”, when a successful man has a very attractive spouse. I might, I’ve been known to wear offensive t-shirts that read “I airplane NY” and fly in ones that have the PanAm logo that reads “BOMB” instead. Different strokes for different folks. The author of the petition argues that such shirts “encourages a rape culture where women are merely objects”, instead of seeing it as the joke it’s obviously intended as.
If you hadn’t guessed it already, these Target shirts are part of a collection aimed at brides and the bridal party. So on a hen-night, all the ladies may wear “team bride”, or pick a shirt that they find funny and suits them such as “trophy”, if they are one of the already married girlfriends. Target representative Molly Snyder sent the following statement to USA today to explain the collection.
“It is never our intention to offend anyone and we always appreciate receiving feedback from our guests. The shirt you’re describing is part of a collection of engagement and wedding shirts that are available in our women’s and plus size departments. The collection also included shirts that say ‘Team Bride,’ ‘Mrs.’ and ‘Bride.’ These shirts are intended as a fun wink and we have received an overwhelmingly positive response from our guests.”
A few people are tweeting, and retweeting about the shirt and the news about the shirt has reached Time, Business Insider, and the Daily Mail where we found this explanation for the backlash. It’s not just this shirt, it’s the history of Target shirts.
However, Nicole Maiorana argued that the controversy has nothing to do with adult women buying and wearing the shirt.
‘It’s not really about whether she personally would buy it,’ she explained: ‘Target has a history of misogynistic merchandise aimed at children and young girls. We should be empowering young women, not glamorizing objectification. Where are the shirts that say “scholar” or “independent” or “I’m not an inanimate object that can be won”?’
For a company that promotes equal rights, you would expect @Target to refuse to sell a shirt that says “trophy” to young women.— Sarah Grace |-/ (@MeetingSarah) May 25, 2015
The fact @Target has a a bridal shirt that says “Trophy” on it AND in the juniors section sickens me. How can that seem like a good idea?— Katie (@comicsansislife) June 7, 2015
@Target under what circumstances should any human being wear a T-shirt that indicates that they are a “trophy” pic.twitter.com/NXIrg8wbvW— Ashleigh (@AshleighReneee) June 14, 2015
Hey @target I’m in the men’s section and don’t see a Trophy shirt here why is that— Amanda Nelson (@ImAmandaNelson) July 18, 2015
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Jul
23
The Glomar Response. James Bridle solo show in Berlin explores torture, surveillance, imperialism and immigration
Posted in: Uncategorized
James Bridle’s exhibition presents a series of works that use computer code, investigative journalism, and visualization to explore hidden spaces and classified information continue
Jul
23
Nescau revela as lições que aprendemos com a prática esportiva
Posted in: Uncategorized
Jul
23
Want a Better Business? Start with the Man or Woman in the Mirror?
Posted in: UncategorizedAs business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […]
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