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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Honey Maid’s “This Is Wholesome” campaign marks this week’s 25th anniversary of the Americans With Disabilities Act with a disabled aunt and a child cooking an apple cheddar melt.

On the opposite end of the spectrum, Carl’s Jr. and M&M’s sexualize food with curvaceous mushroom caps and accusations of extramarital candy consumption.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Sears takes a jab at Home Depot and Lowe’s, where as many of us know, it can be difficult to find a salesperson when you need one. The spot features a couple’s struggle to find someone who works at the store (but not in the fertilizer department). And as the weekend began last Friday — 7/24 — Ram honored the men and women who work 24/7.

Meanwhile, Arby’s has the answer to every parent’s most feared question from their kid: Where do sandwiches come from?

Continue reading at AdAge.com

Volkswagen surpassed Toyota Motor Corp. to become the biggest automaker by deliveries in the first half, putting the company on track to capture the worldwide sales crown three years ahead of its target.

Toyota on Tuesday said it sold 5.02 million vehicles in the six months through June, trailing the 5.04 million that Volkswagen reported earlier this month. Deliveries declined 1.5% for Toyota and 0.5% for Volkswagen.

Volkswagen benefited as car demand in Europe accelerated at the fastest pace in 5 1/2 years, softening the blow from a slowdown in China, its biggest market. To achieve its goal set in 2007 to become the world’s largest automaker, Volkswagen will have to withstand the slump in demand brought about by China’s volatile stock market and competition from cheap SUV models by Chinese brands.

Continue reading at AdAge.com

Pulco, a French drink brand owned by Orangina Schweppes, is a default summer drink. (Because when else would you have a cool citrus-lemon beverage?) And amid an epic heatwave recently, it capitalized on that positioning with #LaParesseADuBon. Roughly translated to “Laziness can be good,” it encouraged people to relax and go slow—because what else is there to do when you see mirages while crossing the street?

Earlier this month, with help from agency Fred & Farid, it illustrated that premise by taking seven days to finish posting a single-line Facebook status update. The post unfolded word by word, and eventually read, “It’s too hot to work.”

And while it’s too late to watch it as it happened, you can see the painfully slow progression when you click on the post’s “Edited” button:

While it didn’t capture much attention outside the ad industry (which fawns over itself in France just as much as it does in the U.S.), this is a nice example of how creative can manipulate the mechanics of social platforms to produce something unique and playful—and which, in this case, loyally manifests the brand’s message.

It’s also a tribute to Pulco that it let an incomplete sentence stand for a week without freaking out. It doesn’t look like Pulco spends much, media buy wise, but the post scored at least twice as many likes as any number of its painstaking but minimalist image posts. It won’t win Lions or anything, but it’s evidence that while engagement might be low, the brand is willing to experiment and be a bit scrappy.

Seven days is apparently also a record for the longest amount of time it’s taken anyone, ever, to produce a single Facebook post (at least according to the agency and brand). Other examples of brands who’ve broken social media records, however contrived, can be found on RecordSetter.com’s Social Media World Records subsite.

Este mês a IBM criou uma ferramenta que utiliza o seu supercomputador Watson para analisar textos de email e, com isso, deduzir se o seu tom de voz é eficiente ou não. Uma nova ferramenta lançada esta semana, chamada Personality Insights, executa outra tarefa consideravelmente mais complexa com os textos que você escreve: ela advinha […]

> LEIA MAIS: Watson pode adivinhar sua personalidade pelo seu texto

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It’s no surprise that R/GA, the digital agency that helped longtime client Nike develop its Nike+ FuelBand fitness tracker, recognizes the connections between real world brands and the abundance of data at their disposal. To Barry Wacksman, the former chief growth officer who was recently promoted to chief strategy officer at R/GA, the impact of data extends far beyond supply chain efficiency or advertising and marketing. It’s actually the foundation for an entirely new type of business model Mr. Wacksman, a 16-year veteran at R/GA, is helping to define.

In fact, Mr. Wacksman named it. “Functional integration” is what he calls the approach taken by a new breed of company that has thrived by creating “connected ecosystems of value,” or products and services that are intended to work together and are often tied together with data.

“We started to see the rise of a new type of company,” he said, calling Apple “by far the most powerful practitioner of this strategy.” Functional integration is a modern-day answer to the classic horizontal integration model by which companies create multiple versions of similar products.

Continue reading at AdAge.com