Hasta La Creative!

“I need your clothes. Your boots. And your motorcycle.”

Arnold Schwarzenegger really needs some new material. A quarter-century after walking naked into a seedy bar and uttering that famous line in Terminator 2: Judgment Day, Arnie’s still sizing up biker-dive patrons with his robo-vision and ordering folks to strip down and surrender their modes of transportation.

Here, the action-movie icon re-enacts that memorable scene in a fun spot for game maker 2K promoting its upcoming WWE 2K16 title. in which Schwarzenegger’s Terminator is a playable character for fans who pre-order.

“It’s a nerd’s dream: a painstaking recreation of a classic film with a relevant twist to the cast,” says Pete Harvey, creative director at barrettSF, which made the spot. “Our hope is that people pull up this scene with the original to compare what stayed absolutely consistent and what subtly changed.”

The most obvious change is the supporting cast, with real-life WWE stars such as Eva Marie, Daniel Bryan and Finn Bálor playing barflies and waitstaff. (Dean Ambrose is so going to wish he’d used an ashtray to put out that cigar.) There is no sign of Hulk Hogan—and I have a feeling he won’t be baaack anytime soon.

Also, in the cinematic original, Schwarzenegger was a sculpted god whose body epitomized muscly manhood, even if he was all transistors underneath. Today, though still in good shape, Arnie looks more like an aging, confused ex-governor of California, searching in vain for a bill he can veto.

CREDITS
Client: 2K
Campaign: Raise Some Hell – “Biker Bar”

Agency: barrettSF
Creative Director:  Pete Harvey
Senior Art Director: Brad Kayal
Senior Copywriter: Brad Phifer
Integrated Producer: Nicole Van Dawark
Assistant Producer: Heather Bernard
Managing Director: Patrick Kelly
Account Director: Brittni Hutchins
Account Manager: Jillian Gamboa

Production Company: Acne
Director/Director of Photography: Anders Jedenfors
Executive Producer (Production Co): Rania Hattar
CEO/Executive Producer: Line Postmyr
Line Producer: Taylor Pinson
Production Designer: Joshua Strickland

Editorial Company: The Vault
Editor: Kevin Bagley
Assistant Editor: Dustin Leary

Recording Studio: One Union Recording
Engineer: Eben Carr
Engineer: Matthew Zipkin
Executive Producer: Lauren Mask

Sound Designer: Joel Raabe

Animation Company: Oddfellows
Creative Director: Chris Kelly
Animator: Cosmo Ray
Animator: Stan Cameron
Executive Producer: TJ Kearney
Producer: Erica Kelly

Color Correction: Apache
Colorist: Shane Reed
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest

Finshing: Everson Digital
Smoke Artist: Mark Everson

French and U.S. ad-tech companies can learn a lot from each other. While the U.S. continues to dominate ad tech, a number of French companies have done very well, too. Admonk, Alenty (which was acquired by Appnexus last year), Criteo, Teads, Synthesio and our own firm have all had good success.

The standing perception — and occasional joke — is that we French can be a bit stubborn in the way we approach the world. France is proud of its engineers. The school system is renowned for focusing students on analytical skills and math at a very early age and emphasizing those skills throughout students’ academic careers. Engineers work hard in France, too. After all, they don’t have just pizza and beer to look forward to at the end of a long day — they have excellent wine and cheese.

Math and analysis are particularly important in ad tech’s programmatic environment. But the industry competes for the top engineers with the financial-services industry, which lavishes attention and compensation on those who design good trading algorithms.

Continue reading at AdAge.com

If you’ve got killer programming chops and a closet full of ill-advised sartorial selections, Betabrand might be the workplace for you.

HP took some heat this week for reportedly telling enterprise developers to comply with the company’s “smart casual” dress code. In a comical response, crowdsourced retailer Betabrand (whose founder was recently named to Adweek’s Creative 100 for stellar branded content) promoted its own job openings by highlighting the extremes to which it’s willing to let employees dress.

So, if you have an interest in wearing nipple tassels and undersized kitten shirts, or just want to work somewhere that finds dress codes laughable, check out the jobs at Betabrand.

A área de realidade virtual ganhou um novo produto esta semana, cortesia da Nokia. A empresa anunciou sua câmera Ozo, que filma vídeos específicos para serem exibidos em headsets de realidade virtual, como por exemplo o Oculus Rift. Diferente do que pode parecer nas imagens de divulgação, a câmera não fica pairando sobre o ar […]

> LEIA MAIS: Câmera Ozo, da Nokia, grava vídeo em todos os ângulos possíveis

Post originalmente publicado no B9
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