barrettSF Channels Terminator 2 for 2K’s WWE 2K16

Arnold Schwarzenegger Re-creates Terminator 2's Bar Fight Scene for Video Game Ad

“I need your clothes. Your boots. And your motorcycle.”

Arnold Schwarzenegger really needs some new material. A quarter-century after walking naked into a seedy bar and uttering that famous line in Terminator 2: Judgment Day, Arnie’s still sizing up biker-dive patrons with his robo-vision and ordering folks to strip down and surrender their modes of transportation.

Here, the action-movie icon re-enacts that memorable scene in a fun spot for game maker 2K promoting its upcoming WWE 2K16 title. in which Schwarzenegger’s Terminator is a playable character for fans who pre-order.

“It’s a nerd’s dream: a painstaking recreation of a classic film with a relevant twist to the cast,” says Pete Harvey, creative director at barrettSF, which made the spot. “Our hope is that people pull up this scene with the original to compare what stayed absolutely consistent and what subtly changed.”

The most obvious change is the supporting cast, with real-life WWE stars such as Eva Marie, Daniel Bryan and Finn Bálor playing barflies and waitstaff. (Dean Ambrose is so going to wish he’d used an ashtray to put out that cigar.) There is no sign of Hulk Hogan—and I have a feeling he won’t be baaack anytime soon.

Also, in the cinematic original, Schwarzenegger was a sculpted god whose body epitomized muscly manhood, even if he was all transistors underneath. Today, though still in good shape, Arnie looks more like an aging, confused ex-governor of California, searching in vain for a bill he can veto.

CREDITS
Client: 2K
Campaign: Raise Some Hell – “Biker Bar”

Agency: barrettSF
Creative Director:  Pete Harvey
Senior Art Director: Brad Kayal
Senior Copywriter: Brad Phifer
Integrated Producer: Nicole Van Dawark
Assistant Producer: Heather Bernard
Managing Director: Patrick Kelly
Account Director: Brittni Hutchins
Account Manager: Jillian Gamboa

Production Company: Acne
Director/Director of Photography: Anders Jedenfors
Executive Producer (Production Co): Rania Hattar
CEO/Executive Producer: Line Postmyr
Line Producer: Taylor Pinson
Production Designer: Joshua Strickland

Editorial Company: The Vault
Editor: Kevin Bagley
Assistant Editor: Dustin Leary

Recording Studio: One Union Recording
Engineer: Eben Carr
Engineer: Matthew Zipkin
Executive Producer: Lauren Mask

Sound Designer: Joel Raabe

Animation Company: Oddfellows
Creative Director: Chris Kelly
Animator: Cosmo Ray
Animator: Stan Cameron
Executive Producer: TJ Kearney
Producer: Erica Kelly

Color Correction: Apache
Colorist: Shane Reed
Executive Producer: LaRue Anderson
Producer: Caitlin Forrest

Finshing: Everson Digital
Smoke Artist: Mark Everson

Team One Reveals Live Action Trailer for 2K’s Evolve

Team One has just revealed a live action trailer for 2K’s new game Evolve, which will be released on February 10th.

Set to a choral rendition of The Fugees,’ the trailer, entitled “Ready or Not” builds an air of mystery as a group of teens seem to play a game of Manhunt in the woods. Suddenly, another youngster runs and jumps from a ledge, landing in a pool of water and letting out a roar. The trailer doesn’t reveal much in the way of the game’s story, but does end with a brief look at game footage following a list of accolades and critical praise. The trailer (and soundtrack selection) refer to the fact that, according to a press release, “At its core, the title is an intense game of Hide and Seek.”

A broadcast version of the ad will appear during the premieres of Walking Dead and Better Call Saul on AMC this Sunday.

Credits:

Client: 2K

Agency: Team One

Chief Creative Officer – Chris Graves

Executive Creative Director – Alastair Green

Creative Director – Phil Henson

Assistant Account Executive – Bailey Jones

Project Manager – Alissa Kovall

Copy Writer – Josh Paialii

Group Account Director – Nathan Smith

Producer – Jenny Valladares

Art Director – Davide Vismara

Executive Producer – Sam Walsh

Senior Business Affairs Manager – Janet Anderson

 

Production Company: Furlined

Director – Henry Hobson

Managing Director – Robert Herman

Executive Producer – David Thorne

Head of Production – Sheila Eisenstein

Line Producer – Stephanie Sciré

Director of Photography – Adam Kimmel

 

VFX: The Mill (LA)

Senior Executive Producer – Sue Troyan

Producer – Adam Reeb, Will Lemmon

Shoot Supervisor – Felix Urquiza & Dag Ivarsoy

2D Lead Artists – Dag Ivarsoy

3D Lead Artists – Felix Urquiza

2D Artists – Tim Robbins, Jake Maymudes, Patrick Munoz, Becky Porter, Daniel Lang, Remedy Huynh, Steve Gibbons, Chris Staehler, Derrick Ligas

3D Artists – Josh Hatton, Simon Brown, Steven Olson, Mike DiNocco, Jenna Kind, Jason Jansky, Meng Lu, Darren Sumich

Matte Painting – Lynn Yang, Gizem Ersavas

Colorist – Adam Scott

Art Department – Jeff Langlois, Brett Lopinsky, Laurence Konishi

Production Coordinator – Kris Drenzek

Color Executive Producer – Thatcher Peterson

Color Producer – Antonio Hardy

Color Coordinator – Diane Valera

Color Assist – Chris Obal, Nick Sanders, Gemma Parr

 

Editorial Company: TOM

Editor – Gabe Diaz

Motion Graphics – Robert Johnston

Assistant Editor – Sergio Maggi

Post Supervisor – Bryan Cook

 

Music: Scala & Kolacny Brothers

Conducted by Stijn Kolacny

Piano & arrangement by Steven Kolacny

Produced by Yannick De Pauw

Recorded by Dries D’Hondt and Filip Heurckmans

Mixed at studio Apes on Tapes (Lommel – Belgium) by Filip Heurckmans

Special thanks to All Parts Move (Maurice Keizer & Glenn Stone) and the team of Rhino / Warner Music Group USA

 

Sound Design Company: Robot Repair

Sound Designer – Doug Darnell

Handyman: O novo Big Daddy de “BioShock Infinite”

Handyman é um personagem do novo jogo da 2K e Irrational Games, “BioShock Infinite”. Um ser parte humano parte máquina ligado a um terno mecânico. Grande, forte e com pavio curto como o seu irmão mais velho, o Big Daddy.

O processo de criação e direção de arte do personagem é contado no vídeo abaixo por Ken Levine, Shawn Robertson e Nate Wells, ambos da Irrational Games.

Dica do Vini.

Brainstorm9Post originalmente publicado no Brainstorm #9
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