Jul
29
Nov
13
We Hear: Deutsch LA Wins Sprint
Posted in: Uncategorized
We hear that the battle is over and that Deutsch LA has won the Sprint account, though nothing is official at this moment.
Multiple sources told us over the past few weeks that the final two agencies were Arnold and Deutsch, and this morning Arnold sent an internal memo to staff confirming that it had not won the business.
We knew as early as October via multiple tipsters that the group of five agencies competing for the business had narrowed to two and that the final round of the review would pit Deutsch CCO Pete Favat against Arnold global president Pam Hamlin, with whom he worked closely during his 13 years at the latter agency.
Sprint never confirmed any of this, though its new CEO/president Maurcelo Claure didn’t hesitate to tell all interested media outlets that the company would cancel its “Framily” plan in the interest of increasingly “simple” and “aggressive” messaging.
If true, this would be the latest, biggest win for Deutsch’s West Coast team, which won Pizza Hut over the summer before the company announced its new, Sriracha-flavored identity. Deutsch has also made multiple staffing changes in recent months, hiring ECDs from W+K as well as a new CTO.
Internal memo from Hamlin after the jump.
New Career Opportunities Daily: The best jobs in media.
Nov
12
CenturyLink Selects Arnold as its Lead Creative Agency
Posted in: Uncategorized
CenturyLink has named Arnold as its lead creative agency, following a review. We originally received tips about the appointment two weeks ago. At the time, no one commented on the lead, but today the agency confirmed the news to Adweek. Havas Worldwide also tweeted its congratulations to the (Havas-owned) Boston-based agency. CenturyLink spends approximately $90 million on media annually. Media buying and planning duties were not part of the review, and remain at Rochester agency Butler/Till.
Arnold’s Boston office will handle duties including digital and direct marketing, in additional to traditional advertising. Shirish Lal, chief marketing officer at CenturyLink, cited Arnold’s “strategic thinking and people” in choosing the agency over other finalists, who remain undisclosed.
“That’s the opportunity—to really build brand awareness,” said Pam Hamlin, Arnold’s global president, speaking of the lack of brand recognition for CenturyLink, despite the company’s $18.1 billion in revenue last year. “This really represents the next chapter of them as a marketer.”
Elliott Seaborn, a managing director at Arnold’s Boston office, will manage the account, while Group Creative Director David Register will be responsible for creative development. Arnold’s first work for CenturyLink is expected early next year.
New Career Opportunities Daily: The best jobs in media.
Jul
17
New President at Arnold New York
Posted in: UncategorizedThis morning brings news that Peter Grossman will be the new president of Arnold New York effective next week. He replaces Corey Mitchell, who left in May.
A bit on Grossman’s agency background: after handling AT&T and Nabisco for FCB, he spent more than a decade at JWT, eventually serving as EVP/director of client services before leaving to lead startup QWiPS, or “a global platform that enables the integration of real voice into digital communication platforms”. His most recent position was managing director at digital strategy consultancy Takeout.
In the new role, he will also focus on client leadership and new business development while managing the agency’s 100-plus New York operation.
Grossman will report to Arnold Global president Pam Hamlin, who cites his experience “leading global brands and helping Fortune 500 companies evolve their business model for the digital economy” in the press release; he will also sit on Arnold Worldwide’s Global Executive Committee.
In the release, he writes, “The agency has one of the best client rosters in the industry and a philosophy and culture built on creativity.”
New Career Opportunities Daily: The best jobs in media.
Dec
11
Hamlin Takes Over for LePlae at Arnold
Posted in: Uncategorized
Wow, it’s that kind of day. Well, this is big news as we’ve received confirmation from Arnold and its parent company Havas that Pam Hamlin has been promoted to the position of global president/Arnold Worldwide, effective immediately. As a result, Hamlin replaces global CEO Robert LePlae, global CEO, who, after “a period of transition, will leave Arnold to pursue other interests.”
Regarding the appointment of 15-year agency vet Hamlin, Havas chairman Yannick Bolloré, “I’ve had the opportunity on numerous occasions to spend time with Pam and the leadership team of Arnold Worldwide. They are a passionate and talented group of leaders, and David and I are confident in their dedication to clients and their expertise in delivering creative ideas that drive business.” At this point, we’re not sure if LePlae’s departure has to do with losing Volvo (and judging from the Spy line, don’t even know if it was amicable) but we’ll take the “transition” explanation for the time being. The former global CEO spent just 15 months at Arnold after serving as North American president at both McCann and TBWA for a couple of years.
New Career Opportunities Daily: The best jobs in media.
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