May
06
May
06
Conde Nast's NewFront Through an Agency Exec's Eyes
Posted in: Uncategorized
Companies like Conde Nast, Yahoo and YouTube are spending their NewFronts presentations telling advertisers about all their new ad-supported video programming. But are advertisers buying what the publishers are trying to sell?
Ad Age asked Starcom MediaVest Group’s president of global digital, data and analytics Lisa Weinstein to weigh in on Conde Nast Entertainment’s NewFront presentation.
May
06
McDonald's Resurrects Hamburglar As Studly Suburban Dad
Posted in: Uncategorized
The former pudgy puppet has been updated to a fitter, more studly human Hamburglar. He’s also apparently now married with children. “The Hamburglar is a suburban dad,” said the company in a statement. “Previously, the Hamburglar had been living a quiet life until the release of Sirloin Third Pound Burgers, which lured him back into the public eye.”
Here’s a look at the old Hamburglar.
The company will also be using the new Hamburglar in various social-media efforts with the hashtag #RobbleRobble, a reference to the Hamburglar’s gibberish catchphrase.
May
06
Sears Says Its Split With Kardashians Was Part of Fashion Shift
Posted in: UncategorizedSears Holdings says its breakup with the Kardashian family was mutual, part of the retailer’s shift toward private-label brands and clothing that’s more responsive to fashion trends.
The company will be discontinuing the Kardashian Kollection clothing line, which had been sold by the chain since 2011, according to David Pastrana, chief of staff at Sears. TMZ reported earlier this week that the reality-TV stars had abandoned Sears because they feared for the money-losing retailer’s future, saying it wasn’t stable.
Sears CEO Edward Lampert has been closing stores and selling hundreds of locations to a real estate investment trust, aiming to generate more cash from the company’s extensive property holdings.
May
06
Nationwide CMO Exits in Wake of 'Dead Boy' Super Bowl Ad
Posted in: UncategorizedNationwide CMO Matt Jauchius, who oversaw the insurer’s “dead boy” ad, has left the company. He has been replaced by company veteran Terrance Williams.
Mr. Jauchius’ departure comes months after Nationwide faced backlash for airing the so-called “dead boy” ad, in which a kid is killed, during the Super Bowl earlier this year. Mr. Jauchius defended the controversial spot, designed to raise awareness of preventable childhood deaths, after it aired. “We weren’t trying to sell insurance with this spot, we were trying to save children’s lives,” he told Ad Age in February.
Mr. Jauchius left the company to pursue other opportunities last week, said Joe Case, a Nationwide spokesman. “[He] accomplished a great deal during his time at Nationwide, and we wish him the very best in his future endeavors,” he said.
May
06
CVS Puts Media Business Into Review
Posted in: Uncategorized
CVS Health is readying a review of its media agency business.
WPP’s Mindshare is the incumbent on the media business and is expected to participate, according to a CVS spokeswoman. Pile is supporting the search, which comes a year after the search consultancy helped CVS with a creative agency review that saw the business move from Havas’ Arnold to Omnicom’s BBDO.
“As a matter of course, CVS Health is evaluating its agency partner for its media business,” said the CVS spokeswoman. “We anticipate completing the review this summer.”
May
06
R/GA Shares ‘#TextsFromMom’ for Samsung
Posted in: UncategorizedAfter reviewing several extremely similar, extremely sentimental Mother’s Day ads, R/GA’s humorous take on the superfluous holiday comes as a big relief.
The 60-second ad, entitled “#TextsFromMom” gently pokes fun at technologically-challenged matriarchs, in a way that every can relate to and doesn’t come across as mean-spirited. These text fails range from blank messages, to an entire recipe delivered via text, to unknowingly using a poop emoji for ice cream. The message is very on-brand, and ends with just the right amount of sentiment, via a short message telling viewers to give their moms a call this Sunday. It’s about as well as you can craft an ad around the limitations of the holiday, simultaneously poking fun at and celebrating moms. There’s also a social extension, giving Twitter users who tweet their own “#TextsFromMom” a chance to win a new Galaxy S6 Edge and, according to Adweek, you can dial the moms’ numbers that are visible in the ad to hear their voicemail messages.
May
06
Ogilvy Amsterdam Asks ‘What Are You Waiting For?’ for Coke
Posted in: UncategorizedOgilvy & Mather Amsterdam launched a new anthem ad for Coca-Cola, delivering the message, “Choose Happiness.”
Set to a song by Amsterdam-based rapper HT, the spot posits the meaningless message that while happiness may come to those who wait, it can also be something you choose (and thus don’t have to wait for). It’s meaningless corporate speak, made worse by lines about discovering “how happiness and hands are best friends” (a line Beavis and Butthead would undoubtedly find amusing). Adweek put it well when it described the spot as “pandering to vain conceptions of empowerment” — there are attempts to be edgy here via a protest scene accompanied by lines about overcoming fears and someone extending a foam middle finger, but ultimately the ad has nothing to say and comes across as more desperate than inspiring.
Credits:
Client: Coca-Cola
Agency: Ogilvy & Mather, Amsterdam
Chief Creative Officer: Ogilvy Darre van Dijk
Sr. Copywriter Ogilvy: Jesse Ridder
Sr. Art Director Ogilvy: Jurriaan van Bokhoven
Agency Producer Ogilvy: Pirke Bergsma
Client Services Director Ogilvy: Annelouk Kriele
Account Director Ogilvy: Frouke Vlietstra
Director Caviar: Arnaud Uyttenhove
Executive Producer Caviar: Eva van Riet
Producer Caviar: Lynn Bernaerts
Producer Caviar: Neil Cray
DOP: Dimitri Karakatsanis
Editor the Whitehouse: Martin leRoy
Editor Gentlemen’s Club: Will Judge
Editor Kapsalon: Brian Ent
Colourist Glassworks: Scott Harris
Colourist Glassworks: Matt Hare
Flame Glassworks: Kyle Obley
Nuke Glassworks: Jos Wabeke
Executive Producer Glassworks: Jane Bakx
Producer Glassworks: Christian Downes
Sound engineer Wave: Randall McDonald
Music Ogilvy: Darius Dante
VO: Haris Trnjanin (HT)
Client Coca-Cola: Guido Rosales
May
06
Under Neon Light Portraits
Posted in: UncategorizedBasé à Los Angeles, le photographe Nikko La Mere a réalisé une série de clichés toute en lumières, intitulée « After Hours » et où les modèles sont illuminés par l’éclairage des néons, une fois la nuit tombée. Ces éclairages colorés apportent une profondeur aux traits des modèles et sublime l’atmosphère des photographies.
May
06
Série de pôsteres “confissões de um designer” mostra que nem sempre eles são assim tão perfeccionistas
Posted in: Uncategorized
Cada imagem destaca um pequeno deslize que os profissionais acabam cometendo, ou preferências que não ousam falar em voz alta
> LEIA MAIS: Série de pôsteres “confissões de um designer” mostra que nem sempre eles são assim tão perfeccionistas
Post originalmente publicado no B9
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May
06
Bonnier Doesn't Want to Buy Men's Fitness Anymore
Posted in: Uncategorized
Bonnier Corp. is no longer in talks to buy Men’s Fitness magazine from its parent company American Media Inc., a Bonnier spokeswoman confirmed.
The talks, which had been going on for at least six weeks, were scuttled after the two sides couldn’t reach agreement on the price, according to two people familiar with the matter. In March, a person with knowledge of the negotiations told Ad Age that AMI wanted “just shy of $30 million” for Men’s Fitness.
One person also said Bonnier wants to focus on more digitally focused acquisition targets.
May
06
Mistress Helps NOS Kick Your Ass
Posted in: UncategorizedLA’s Mistress, which we recently saw “testing the water” for client Finlandia and hiring an S&M troupe for its fifth anniversary party, has a “breaking” campaign for energy drink client NOS today.
In a 90’s action movie appeal to an audience that’s young, dumb, and full of…something, the client shies away from “big stunts, big logos, big-name athletes and big-hype” in the :30 spot “With This NOS I Will.”
Its copy encourages viewers to “smash the world with a sledgehammer” and, we presume, an extra dose of caffeine:
Now imagine that ad with 6-12 percent alcohol.
The second spot in the campaign stars retired Canadian fighter Georges St-Pierre or GSP (not to be confused with GPS), who adds a few taglines of his own including “forego all fear” and “tear today to shreds.”
You were waiting for him to say “no retreat, no surrender,” weren’t you? That’s another martial artist.
Agency: Mistress Creative
Production
Production Company: The Directors Bureau
Director: Ryan Hope
Managing Director: Lisa Margulis
Executive Producer: Elizabeth Minzes
Producer: Benjamin Gilovitz
Director of Photography: Masanobu Takayanagi
Editorial
Edit Company: Union Editorial
Editor: Ryan Boucher
Original Music
Ari Balouzian & Ryan Hope
Sound Design & Mix
Lime Studios
Sound Designer/Mixer: Matt Miller
Voice Over
VO Artist: Joshua Dov
VFX: MPC LA
Executive Producer: Lexi Stern
Creative Director: Paul O’shea
Producer: Abisayo Adejare
VFX Supervisor: Gizmo Rivera
VFX Team: Mark Holden, Syam Karumathil, Marc Steinberg
Grade
Colorist: Richard Fearon MPC London.
May
06
180 Amsterdam Plays Tough Game for ASICS
Posted in: UncategorizedBack in February, 180 Amsterdam launched a new global campaign for ASICS with the spot “It’s a big world. Go run it.” Now the agency has launched a tennis-themed integrated campaign to follow up, with the spot “It’s a tough game. Go smash it.” (Sensing a pattern here?)
The ad, starring French tennis star Gaël Monfils promotes the ASICS Gel-Resolution 6 tennis shoe and is timed to coincide with start of the European clay court season, during which time it will broadcast on Europsport. In the spot, Monfils finds himself away from the friendly confines of the court, doing battle in what appears to be an abandoned industry building against men launching tennis balls at him with heavy artillery. It’s definitely an unorthodox approach for the brand (and the sport), which 180 Amsterdam and ASICS hopes will make it stand out. The spot will run internationally and is supported by print, outdoor and digital ads.
“Tennis for me has always been about enjoyment,” said Monfils. “So, I’m excited to offer a different perspective on tennis, with the video demonstrating the required skills and intense product demands.”
Credits:
Client: ASICS HQ
Deputy Senior General Manager, Global Marketing Division: Marc Pinsard
Global Advertising Manager: Eva Sutter
Agency: 180 Amsterdam
President and Chief Creative Officer: Al Moseley
Creative Director: Dean Maryon
Copywriter: Joe Craig
Art Director: Tony Bartolucci
Business Affairs: Akvilina Jaskunaite
Account Team: Megan Wooding, Claire Birrell
Producers: Susan Cook, Neil Henry, Phil Smart
Assistant Producer: Davide Janssen
Project Manager: Phil Smart
Strategy Team: Ben Armistead
Editor: Fiona Fuchs
Offline Producer: Claire Ford
Post Production Company: Darlings Amsterdam
Head of SFX: Robert Okker
Producer: Violeta Nikolova
3D: Robert Okker, Rob Wuijster, Alex Doss
Supervisor Compositing: Chaja Koe
Compositors: Randy Roemean, Floris Van der Veen
Grader: Daphne Maierna
Live Action Production Company: Brenninkmeijer & Isaacs Amsterdam
Director: Thor Saevarsson
Executive Producer: Jelani Isaacs
Producer: Sytske Rijkens
Director of Photography: Baldur Eythorrson
Music
Band: Kaleo
Track Name: Rock ‘n’ Roller
Audio Post-Prod. Company: Wave Studios Amsterdam
Sound Design & Mix: Randall Macdonald
Audio Post Production: Ben Tomlin, Mirjam Gevers
Print Production Company
Photographer: Ben Ingham
Producer: Matthew Lawes, Lisa Bennett
Post-Production Company: 180 Amsterdam
Retouching: Loupe
May
06
McDonald's Invented This Clever Takeout Bag That's Also a Tray
Posted in: Uncategorized
Here’s a nifty invention for people brave enough to eat McDonald’s—the new “BagTray” from DDB Budapest.
It is, as it sounds, a bag that’s also a tray. Just tear off a tab at the bottom of the brown paper bag, pull off the top and watch the whole thing turn into a cardboard tray that will reduce the odds of spilling your oversized soda all over the back seat of your car, or your laptop, or the lawn where you’re having a picnic (though surely the ants would love that).
Hopefully, you also won’t have to worry about the grease from your fries soaking through a flimsier vessel and dumping its golden payload on the floor, ruining your day and staining your property (though odds are there’s enough oil packed in there to eat through foamcore).
The product name is more or less perfect, clear and direct but also just the right amount of silly. It helps that the graphics in the demo video are charmingly twee, in a corporate sort of way—even if the willfully quirky ukelele-and-whistling-and-handclaps soundtrack wants so badly for you to be happy that it might make you claw your ears off instead.
Regardless, whether you’re a mom feeding her kids while shuttling them around (though she’s still pretty blasé about tilting the whole thing) or a cool kid just hanging out with your friends on your skateboard (are teenagers really that polite these days?) or a busy business executive cramming in lunch at your desk (that guy totally looks like he works at the ad agency), it’s clear the BagTray is the bag/tray for you.
Whether the tool actually works is probably a different question. And it’s also not clear whether you can use one without going to Hungary, which sort of undermines the whole convenience factor.
CREDITS
Client: McDonald’s
Agency: DDB Budapest
Chief Creative Officer: Péter Tordai
Head of Art/Art director: Guilherme Somensato
Copywriter: Vera Länger, Giovanni Pintaude
Illustrator: Adrián Bajusz
Product Designer: Márk Dávid, András Bálint
Animation: Réka Horányi, Anita Kolop
Business Director: Judit Majosi
Account/Producer: Rozália Szigeti
Promo film: Somnium Studio
May
06
Samsung's #TextsFromMom Campaign Brings Welcome Laughs This Mother's Day
Posted in: Uncategorized
Mother’s Day has become one big cryfest for advertisers—a time to see how choked up they can make viewers. That kind of sentimentality is fine, when communicated well, but there’s definitely weep fatigue setting in. Which is why this Samsung ad, “#TextsFromMom,” is a such a breath of fresh air.
The R/GA spot looks at how your mom probably uses text messaging—or rather, misuses it. The whole thing is pretty funny, and nicely pokes fun without getting too mean. And it sticks the landing by reminding you that you shouldn’t be texting with Mom at all this Sunday.
You’ll also notice that some of the moms’ phone numbers are visible in the spot. If you dial them, you get to hear what they have to say in their voicemail messages.
You can also show off your mom’s funniest texts using hashtag #TextsFromMom for a chance to win a Galaxy S 6 edge.
May
06
Nike Air Max 90 Cork
Posted in: UncategorizedAfin de célébrer le vingt-cinquième anniversaire de la Air Max 90, Nike a créé un modèle totalement inédit fait d’une couverture de liège sur la base de la chaussure et la languette, le tout agrémenté de touches de noir, de rouge et de blanc.
May
06
Social Network Reminiscing Videos – The Facebook A Look Back Feature is a Memorial for Dead Users
Posted in: Uncategorized
(TrendHunter.com) Social media platforms have been addressing what happens to people’s digital lives when they pass away for the last few years and the Facebook A Look Back feature is a particularly touching one….
May
06
Fotos tão bem organizadas que até parecem ilustrações
Posted in: Uncategorized
May
06
Coca-Cola Bottles Are Back With 'More Names, More Sharing.' It's the Newest Ads on TV
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Hall of Famer Bill Russell’s gritty voice congratulates Stephen Curry on being named the NBA’s MVP in an Under Armour spot, and a commercial from JustFab.com demonstrates what happens when a late-night FaceTime session about shopping with a friend gets too lively. Spoiler: The person sleeping next to you doesn’t want to wake up to talk about bargain shoes.
In another spot, Coke expanded the range of names on its bottles, so now Marias, Bretts and Lauras of the world don’t have to mark their cups in Sharpie at summer cookouts.
May
06
WPP Taps Possible CEO Shane Atchison As Microsoft Lead
Posted in: UncategorizedShane Atchison, CEO of digital agency Possible, will take on an additional role as WPP’s global client leader for Seattle-based tech giant Microsoft, according to an internal memo obtained by Ad Age.
Replacing Y&R Chief David Sable as the account lead, Mr. Atchison will oversee a holding-company relationship that currently spans 40 countries and a number of WPP agencies, including Wunderman, Y&R, JWT, Burson-Marsteller, Cohn & Wolfe, and Possible, among others.
Mr. Sable will “become a senior advisor to Microsoft and support Shane in this role,” the memo stated. Mr. Atchison will also continue to serve as CEO of Possible.
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