(TrendHunter.com) This food valentine card by Etsy store Fishcake Design reads “You’re My Everything” above an illustration of an everything bagel.
Anyone who’s ever tried an everything bagel…
Turkish artist Mehmet Gozetlik has created a fascinating study in iconography with his latest work, titled “Chinatown,” where he deconstructs popular Western-based logos and reinterprets them in Chinese.
The resulting work is an interesting study in the effectiveness of a mark, and a true testament to the indelible impression these logos have in our minds. In the video below, Gozetlik shows us a glimpse into his process of creating one of his neon-sign designs into an actual neon sign:
“Chinatown is a Chinese translation of the trademarks in a graphical way” says the artist on his website.
“It’s a carefully arranged series of artworks showcasing 20 well-known Western brand logos with maintained visual and narrative continuity. ‘Chinatown’ pushes viewers to ask themselves what it means to see, hear, and become fully aware. ‘Chinatown’ also demonstrates our strangeness to 1.35 billion people in the world, when you can’t read Chinese.”
Instead of simply translating the brand names into Chinese, the logos include a generic description of the product written in Chinese. So, even for those fluent in Chinese, the logos appear somewhat unbranded.
Take a look below at some of these interesting studies in branding and see if you can figure them out on first glance:
Mastercard
Starbucks
Shell Gasoline
Lego
Burger King
London Underground
Converse
Levi’s Jeans
Chiquita Bananas
NASA
7-11
Lufthansa
Diet Pepsi
Martini
Via Design Boom.
Parmi les superbes clichés de Nils Eisfeld, nous avons découvert une série entièrement consacrée à la beauté insoupçonnée des escaliers. Le photographe s’est amusé à capturer des images de différentes structures en contreplongée et nous présente ici une sélection graphique et colorée. À découvrir dans la suite.
Pepsi’s reign as the exclusive soft-drink advertiser of the Academy Awards is over after just one year. Coca-Cola will replace its competitor this year and plans to run ads for Coke and Diet Coke during the broadcast on ABC, which is fetching as much as $2 million for 30-second ads.
Coca-Cola sat out last year’s broadcast after serving as the exclusive non-alcoholic beverage advertiser since 2006. But the cola giant lucked into free PR after its brand name was prominently featured on pizza boxes shown during the broadcast. The pizzas appeared as part of a bit by host Ellen DeGeneres and came from a Los Angeles pizzeria that is a Coke partner.
A PepsiCo spokeswoman told Ad Age on Tuesday that the free Coke plug did not play a role in Pepsi’s decision to stay out of this year’s broadcast on Feb. 22. As for last year, she said ABC “rectified the issue,” including giving the brand an unspecified number of make-good ads. “They addressed the situation and we have a really great situation with them at the network,” she added.
The BBH organization continued its 2015 reshuffling today by hiring two new creative leaders in its Los Angeles office.
Peter Albores (above) and Kristian Grove Moller (below) will be CD and ACD, respectively, at BBH LA. The move is effective immediately, and the two will each work across all of the office’s accounts.
Albores joins the BBH West Coast team from BBDO New York, where he served as a creative director since late 2010. While at BBDO, he worked on multiple accounts; recent noteworthy campaigns include AT&T’s “It Can Wait” texting and driving PSA and a somber animated ad commemorating the opening of the 9/11 Memorial Museum.
Prior to joining BBDO, Albores was a senior copywriter with 180 Amsterdam; previous positions include copywriting stints at both Saatchi & Saatchi New York and GS&P.
Moller spent the last three years as ACD at David&Goliath, and you’ll find his name on that agency’s recent, increasingly unusual campaigns for Kia. The new ACD, who hails from Denmark, also spent time at Sid Lee and worked as a freelance art director before moving to David&Goliath (clients include adidas, Nokia, and Swatch).
This hire is only the most recent in a string of changes at BBH. Over the past month, the agency promoted most of its New York-based creative team, named Frances Great (formerly of BBH Asia) managing director of its LA office, and invented the “Head of Talent” position (that’s “HR Director” to this guy) for former Head of Talent Management Armando Turco.
ECD Pete Sjoenell explains:
“…we’ve ramped up new business; launched production company The Creative Studio with Scooter Braun’s SB Projects [Ed. note: that’s the Justin Bieber guy]; and even launched a West Coast outpost of our brand invention business, ZAG.
Peter and Kristian both represent the bold spirit we’re looking for in our office, and their body of work demonstrates a bravery in their creative approach that will make them perfect additions.”
Because you didn’t ask, click here to visit Moller’s portfolio page and here for Albores’.
Polina Washington nous dévoile son univers à travers cette série de photographies prises au sein d’une mystérieuse forêt. Entre ésotérisme noir et nature enchanteresse, ses inspirations et sa sensibilité sont illustrées par ces sublimes photos dont elle renforce le caractère fantastique avec des effets de double exposition très bien maîtrisés. À découvrir.
It’s been some time since we’ve heard from Craig Markus, the former McCann Erickson EVP/ECD who spent a decade at the agency and then went on to form creative shop Rage, Grace & Partners.
Now, the creative vet has moved on to assume the CCO role at the New York City office of Cramer-Krasselt. Markus takes over at C-K NY for Larry Hampel, who spent a decade in the agency’s Big Apple branch as creative head and currently works as a freelancer. This hire follows the January appointment of former Y&R CCO Ken Erke to lead the C-K team in Chicago.
Over the course of his career, he has helped spearhead the McCann agency TAG and launched Xbox over a decade ago. In the 90s, he also held creative roles at Ogilvy and Deutsch, where he worked on Snapple, Foot Locker, and Tommy Hilfiger (among others).
For a glimpse at what was going on the Effie/CLIO/Webby-winner’s mind in the summer of 2013, check out the video below:
Saatchi & Saatchi teamed up with the Ad Council to launch a series of new PSAs for Goodwill focusing on how the charity helps the unemployed and underemployed find work.
According to a press release, Goodwill helped 261, 000 people find employment in Canada and the United States in 2013, or ” Every 27 seconds of every business day, Goodwill helps someone find employment.”
The series of PSAs celebrates this fact, and uses it to call on viewers to donate to Goodwill and help more people find jobs. The 60-second PSA featured above samples from a historic speech from Franklin D. Roosevelt to address the “inherent right to work” and how donating to Goodwill is a starting point to enact positive social change. Another spot follows a boy’s relationship with a bicycle as he grows up and, eventually, donates it to Goodwill. All of the spots in the campaign end with the tagline, “Donate Stuff. Create Jobs.” Both English and Spanish language of PSAs will be supported by print, radio, outdoor and digital efforts as part of a campaign dating back to September of 2013.
“We’re honored to partner with the Ad Council to assist Goodwill in connecting people with employment,” said Jay Benjamin, chief creative officer at Saatchi & Saatchi, in a statement. “We hope these powerful stories will inspire donations, create more jobs and effect positive cultural change.”
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Senior Creative Directors: Danilo Boer, Grant Smith
Executive Art Producer: Betsy Jablow
Account Director: Josh Steinman
Account Manager: Dylan Green
Planner: Alaina Crystal
Photographer: Vincent Dixon
CGI: Parker & Biley
Production Company: Jake Mills Productions
Lors du salon Maison&Objet 2015, le studio canadien Bocci a dévoilé sa nouvelle création : un luminaire en suspension dont la matière principal, le verre, a été fondue dans un coussin en tissu résistant à la chaleur. Sa forme aérienne et pure fait référence à un petit groupe de nuages, ou de glaçons selon l’éclairage. À découvrir dans la suite.
Anthony Noto — the chief financial officer for Twitter, the executive largely responsible for reversing the company’s rocky reception on Wall Street — has had a hard time with his Twitter account.
On Tuesday afternoon, his handle, @AnthonyNoto, began to send out a rapid series of tweets to followers linking to spam websites. In November, the executive, formerly of Goldman Sachs and the NFL, released a missive, intended as a direct message, about a company Twitter was eyeing for acquisition. “I have a plan,” Mr. Noto wrote, before promptly deleting the message.
Twitter is struggling to gain new active users, adding only four million last quarter. The company has introduced a wave of features to ease internet users onto the service, which is often considered unintuitive. Earlier on Thursday, the account for the publication Newsweek was also reportedly hacked by a group using the hashtag “Cyber Caliphate.”
Not to be outdone by David&Goliath’s own brand of lotto creativity, we have this East Coast-centric work from MDB Communications, a DC-based agency that also works with the likes of Nextel and Blue Cross Blue Shield.
In this campaign for the DC lottery, MDB posits on the theory of “what if?” to highlight the dreams of those chasing lottery winnings.
While luck is almost always elusive, the work by MDB Communications summarizes what pretty much any of us would do — whatever the situation — to gather our winnings. According to the agency, the campaign was inspired by “…some aspect of human nature or common usage.”
More from CCO Richard M. Coad:
“One need only look on [T]witter or Facebook to see how many people use the idea of ‘winning the lottery’ as something that would change their lives and give them a reason not to do some of the things they have to do each day. ‘Be there tomorrow…unless I win the lottery. Be back after lunch…unless I win the lottery.’”
As you can see from the numerous scenarios, a little luck helps as well.
Client: DC Lottery
Agency: MDB Communications
Chief Creative Officer: Richard M. Coad
Associate Creative Director: Gretchen Carswell
Account Director: Jodie Warren
Director: Stan Schofield
Production Company: Weaselworks, Inc.
Editor: Jesse Reisner-The Now Corporation
Sound Engineer: Brad Starkey-Georgetown Post
DDB Tribal Worldwide, Toronto launched one of the most Canadian campaigns you’ll see for Candian Tire, a call on viewers to “Shovel It Forward” — that is, shovel a neighbor’s driveway and leave a shovel carrying a message for them to do the same.
“This program is rooted in the age-old practice of shoveling a neighbour’s driveway or sidewalk, simply because it’s the Canadian thing to do,” explains Joshua Stein, executive creative director at Tribal Worldwide, Toronto. “No brand understands life in Canada better than Canadian Tire. Shovel It Forward is a great way for us to demonstrate this.”
In the campaign video, a father wakes a sleeping daughter to help him shovel. Eventually it is revealed that she is shoveling not their driveway, but the neighbor’s, an older woman who looks very appreciative. “Shoveling a neighbor’s driveway is as Canadian as winter itself,” says a voiceover at the conclusion of the spot, followed online by asking viewers to visit the ShovelItForward.ca, where they can see which locations have been shoveled and share their own stories. A social campaign on Facebook and Twitter will also support the effort for the next four weeks, featuring promoted photos and videos.
Advertising Agency: Caju68, São Paulo, Brazil
Creative Director / Copywriters: Adriano Botter, Alex Coelho
Art Director: Alex Coelho
Illustrator: Pedro Figueiredo
Photographer: Marcelo Saraiva
Published: January 2015
Advertising Agency: Caju68, São Paulo, Brazil
Creative Director / Copywriters: Adriano Botter, Alex Coelho
Art Director: Alex Coelho
Illustrator: Pedro Figueiredo
Photographer: Marcelo Saraiva
Published: January 2015
Advertising Agency: Caju68, São Paulo, Brazil
Creative Director / Copywriters: Adriano Botter, Alex Coelho
Art Director: Alex Coelho
Illustrator: Pedro Figueiredo
Photographer: Marcelo Saraiva
Published: January 2015
Condoms are trending this carnival.
Advertising Agency: Feeling Comunicação, Belo Horizonte, Brazil
Creative Directors: Fredh Guedes, Luiz Coelho
Art Director: Fredh Guedes
Copywriter: Luiz Coelho
Illustrator: Beto Campos
Published: February 2015
Hyundai is the official vehicle partner of the GRAMMY Awards. As part of the deal, the car company is supporting the emergence of new artists via the GRAMMY Amplifier program, now in its third year. The partnership was brokered by Hyundai’s agency GreenLight Media and Marketing. Aspiring musical stars sent in video renditions of their […]
The post Mark Ronson Rides In A Hyundai To Find New Musical Talent appeared first on AdPulp.
Après « Time », Busy Earnin’, « The Heat » et « Platoon », le vidéaste anglais Oliver Hadlee Pearch a de nouveau réalisé le dernier clip de Jungle pour leur titre « Julia ». Toujours sur le thème de la danse, on y voit un homme maquillé danser et virevolter avec un groupe d’hommes dans une sorte d’arène. Une production CLM Film, à découvrir.
En concert le 29 et 30 mars à la Cigale, Paris.
On Feb. 15, we’ll be kicking back to consume mass quantities with some wild and crazy guys while watching the “Saturday Night Live” 40th anniversary. Nerds that we are, we naturally had some deep thoughts about potential brand integrations into the show. So far as we know, none of the following products are tying in with the program, but if they did, we’re sure viewers would agree, “Isn’t that special?”
1. Sue Bee Honey: Made by Killer Bees
2. Coca-Cola: Ambush marketing at the Olympia fountain: “Cheeseburger, cheeseburger. Coke, no Pepsi.”
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